Week 3 Briefing of Assignment 1

There

are various stages requiring different actions to be taken

 Identify

an entrepreneur Not someone who is from your family or a close friend Consider the difference between and entrepreneur and self employed or ownermanager Think carefully about who to interview Could link to your career plans or your dissertation but be careful not to plaigarise

 Investigate

the theory relating to entrepreneurship and innovation Investigate the theory relating to qualitative interviewing techniques Devise questions which will enable you to get beneath the surface Arrange interview and recording equipment

 Consider

the ethics of the interview Complete an ethics form and get signed Produce a topic guide and get agreed with Gill before interviewing

 Plan

timing, location carefully Recording equipment Conduct the interview, check recording Transcribe interview

 Produce

coding frame of the transcript Relate the content to the theory Draw conclusions

 Produce

a 2000 word report Attach the annotated coding frame Attach the ethics form Attach the topic guide Attach the transcript

 Reading

lists Cummings article on NILE Interview skills and Language and Behaviour profiling interview technique week 7 Analysis and transcripts week 9 Assistance in seminar sessions

 Lecture

on Opportunity Read relevant chapters in Bessant & Tidd Questions for review in seminar activity.