STUDY AND COMPARISON OF DIFFERENT BRAND / GENERIC

PHARMACEUTICAL PRODUCTS AVAILABLE IN THE INDIAN MARKET

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B-COMPLEX

CONTD.
The vitamin B-complex refers to all of the known essential water soluble vitamins except for vitamin C. These include : Thiamine(vitamin B1), Riboflavin(vitamin B2), Niacin(vitamin B3), Pantothenic acid(vitamin B5), Pyridoxine (vitamin B6), Biotin, Folic acid and The Cobalamins (vitamin B12).

Vitamin B Complex is needed for the proper functioning of almost every process in the body. It is required for: Energy production Healthy nervous system Good digestion Healthy skin,hair and nails Synergy

FOUR BRANDS
1.

Becosule B.C. Forte Supradyn

2. 3.

4. Beplex Forte

Brand

Manufacturer

Quantity per strip 15

Packaging

Amount(Rs)

Becosule

Pfizer

Aluminium foil

15.18

Supradyn

Roche

15

Blister pack

16.00

B.C. Forte

Roche

15

Aluminium foil Aluminium foil

12.23

Beplex Forte

Anglofrench

15

14.80

MRP DIFFERENCE

Highest:16 (Supradyn)
Lowest:14 (Beplex Forte) Difference : (16-14) X100 16 = 12.5%

MARKETING STRATEGY OF PFIZER

Is to increase drug sales, which, for prescription pharmaceuticals, can only be accomplished by increased prescription writing. Pfizer targets every possible outlet to achieve this, including direct-to-consumer advertising (in the United States only, prohibited in European countries), direct to physician targeting and direct to managed care organizations(to get its drugs listed on formularies for reimbursement). The goal in direct-to-consumer advertising is to prompt a patient to visit a doctor and specifically ask.