Professional Documents
Culture Documents
Strengths
Strengths
es Unique areas of excellence (i.e. Faculty structure, Modular system) A strong management tradition Management with flexibility and ready to adopt new strategy A team of dedicated staff Faculty actively organize professional activities
NEGATIVE Weaknesses Location is often considered as inconvenience by international students Bases of selection of students Brand awareness in international market Underdeveloped relation with employers Underdeveloped brand in international market
Opportunities Unstoppable trends in business management International market is completely untouched (i.e. South east Asia and middle east) Increasing demand of modular system Excellent opportunities to create brand vale due to uniqueness
Threats Economic uncertainty European union employment policy Competition from high-end business school (Global competition) Cut throat competition for price and quality Students test and preference
E X T E R N A L