Brand Management

Adam Chai
Mayilai Kumaran
Xin Wen
Sue Ann
Leon Galabawa
Why branding is
important?
Private Higher Education in Malaysia
Importance of Branding in Higher Education
Lower –middle to upper middle income prospects

Affiliated foreign educational programs

-eg: UOL,UEL

Student who seek to transfer credit to

oversea

Budgeted
Perception of Help University College
 Sunway University College Help University College

vision “to be a first class private “to help people succeed in life
university” & to live a life of significance
through education”

Physique + Facilities Main campus@ Bandar City campus @damansara

Sunway (22 Acres) height

Ranking (webometrics) World rank-8326 Work rank-6716

 ACHIEVEMENTS
• Affiliation with external programs such a
American degree programs,uk as well as
Australian programs .

80% highest score in sociology in whole

world
In 2001, 11 BSc first class honor which is 20%
of the whole university
• Being granted in form of ISO 9001:2000
certification award for Development and
provision of services for higher education

• Tan wee Siong was Malaysia

representative for Microsoft office
specialist (MOS)-Word XP challenge 2005
Grand finale in USA.

• The upcoming Subang 2 campus which

will be completed in 2012 will
accommodate 13000 students and HICT.
BRAND
VALUE
Brand values
TAYLORS VS HELP UNIVERSITY COLLEGE

Taylors Help University College

• Taylors is number 20 in country
ranking system • while Help is 33.
• Taylors was honored brand
Excellence award in 2008 by • Help university college
Ministry of international trade honored certification award
and industry
for Development and provision
• Taylors is the largest pre –
university center in Malaysia and of services for higher education
largest in terms of Hospitality and • While help is just trying to
tourism management school in established itself.
south east Asia
 How ?

How ?

How to
BRAND lah?
 • Programmes
• Affiliations

• Location
• Strategic Services

• After ‘Sales’
Engagement

• Knowledge
base • Employability
• Market • Practical
Relevance Training
Mission
‘Possible’

Identifying
Mission &
Goals…
Fine Tuning
Your
Specialisation !
Jack of All
Trades, Master
of SOME
 Key Principles of BRANDING..
Differentiation
• “Differentiators” must
evolve from current brand
associates and must be
infused into the educational
experience in very real ways
to be credible.
 Key Principles of BRANDING..
Integration
• Integration ensures that all
marketing communication
are reinforcing the same
core-differentiators.
• Getting over the barriers of
organisational structures in
integrated marketing and
coordinating across dept. &
divisional silos
THE MOST IMPORTANT
FACTOR OF BRANDING..
Thank You