By : TEAM THREE Aishwarya Pandey Neeraja Padman Rahul G R

BACKGROUND

Wrestling in India has seen a recent revival 2008 Beijing Olympics

Sushil Kumar bronze medal

Move into sports entertainment events like WWE and TNA.

STAKEHOLDERS INVOLVED
Coaches

Owners eminent sports personalities like Rajiv Tomar etc

Current champions

London 2012 Olympics organizing committee

Aspiring wrestlers

Wrestling Federation India

WHAT WE INTEND TO DO

Scout for aspiring wrestlers throughout the country.

Promoters Harishchandra Birajdar , Rajiv Tomar , Alka Tomar

Raise funds for the firm 20 % of sales of wrestling gloves and food supplements for professional market and of childrens toys (action figures) for mass market.Enter into JVs

WHAT WE INTEND TO DO

Select 4-5 potential wrestlers by conducting WPL matches in association with WFI among the Pehelwans of various states .

Send them for full time training of 4 months to Ohio Valley in the US.

Training methods mainly include vertical height training and strength endurance tests .

PROMOTIONAL STRATEGY
Action figures by the likes of advertisemen t through channels like Cartoon Network etc

Personal selling of gloves , food supplements etc through professional sports training institutes outsource to external agency.
Live telecast of the Wrestling Premier League matches (WPL) through a major sports channel to enhance brand image .