SOCIAL ENTREPRENEUR ASSIGNMENT

ON

365 Pro FITNESS Club

CONTENT

• Executive summary
•Business Description
• Services and Offerings of business
• Potential for business
• SWOT analysis
• Competitors analysis
• Market Segmentation
• Market strategy
• Financial Analysis
•Social contribution
 Executive Summary
• 365 Pro FITNESS Club will provide fitness body building and weight loss programs to its
member on a profit making basis.

• 365 Pro FITNESS Club will offer low cost services to all segments of its customers.

• 365 Pro FITNESS Club will have their own training facility with state of the art health
care equipment from quality manufactures.

• It will target people of all age group.

• Our fitness center includes all facilities which are provided by leading fitness centre in
Ranchi Jharkhand.
Business Description
•365 Pro FITNESS Club will be situate in Ranchi
Jharkhand.

•It will be formed by my itself, with investment of

Rs 40lakh.

•365 Pro FITNESS Club will provide health and

fitness services that are good in quality and low in
cost.
Services & Offerings Of The Business

• 365 Pro FITNESS Club will provide health & fitness solutions
from 16-70 yrs with focus on youth.

• To charge a nominal fee of Rs 1000/ - per month in these

times of rising income levels and high inflation.

• Some of the Offering include:-

1. Aerobics
2. Cycling
3. Yoga
4. Muscle Training
5. Guide weight loss programs
6. Personal Training
Potential For The Business

• Fitness industry is a 2500 Crore industry in India

growing at the rate of 20-25%.

• 365 Pro FITNESS Club will provide fitness, body

building and weight loss programs to its members on a
profit making basis.

• Low income segment market is ignored by key

competitions.

• Heart diseases & obesity are on record high causing

increase in health club membership.
 SWOT ANALYSIS
• Strengths- Lowest price, management of health care sector,
qualified and trained.

•Weaknesses- high cost of personal training services, low in

marketing budget and staff.

•Opportunities- Rapidly growing market , obesity diseases is

on the high record.

•Threats- A possible low cost of service from competitors,

availability of low cost health care equipment.
COMPETITOR ANALYSIS
• Fitness centre will enter in a highly competitive
market of JHARKHAND but following three will be
direct competitors of them due to their presence in
Ranchi.

• Established fitness- GOLD gym, Fitness comer, Royal

fitness

• New Entrants
• Other alternatives for fitness- Yoga centre
Market Segmentation
•Geographic- Ranchi Lalpur Chock near Plaza
mall, Jharkhand.

• Demographic-

1. Youngsters(Age Group 16-70 yrs)

2. Middle age Group(24-35)
3. Age Group(46-65yrs)
4. Ladies

• Psychographic- Fitness freak, obese people.

Target Market

•Our key target segment remains the

youngsters in the age group 16-24 yrs, in the
area.
• The youngsters because of having a passion
for body building and fitness forming a sizable
population in the area can be the consumer
base for our operations and profit.
Marketing Strategy

1. Advertisement on local T.V. channels.

2. Banners.
3. Newspaper pamphlets
4. Discounted offers.
5. Chosen pricing strategy.
6. Detailed outline of the product or service.
 FINANCIAL
ANALYSIS
Source of Capital
Investment Required 4000000

Total Investment 4000000

Start up- Expenses 2000000
Capital Expenditure 1000000
Promotion 100000
Personal 200000
Interior 600000
Consulting service 100000
 SOCIAL CONTRIBUTION

• We donate our 30% of profits in NGO.

• We provide free gymming to poor people who has

fitness freak.

• We also provide job opportunities for job seekers.

THANK
YOU
Shashi Ranjan 20MBACSR39
Rounak Verma 20CSR32
Shubham kr vatsya 20MBACSR42