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  • Intelligent Debate The ONE

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    Tom Reas
    35 views9 pages
    The document proposes making the back page of the i newspaper an arena for debate by inviting readers to leave their opinions on current news stories. Touch screens displaying commentable news stories would be placed in public locations like student unions and train stations to encourage debate. Comments left on the back page or touch screens could be printed as ambient advertisements or shared online to build an engaged community around the i newspaper among students and youth.

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    Intelligent Debate the ONE

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    The document proposes making the back page of the i newspaper an arena for debate by inviting readers to leave their opinions on current news stories. Touch screens displaying commentable news stories would be placed in public locations like student unions and train stations to encourage debate. Comments left on the back page or touch screens could be printed as ambient advertisements or shared online to build an engaged community around the i newspaper among students and youth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    35 views9 pages

    Intelligent Debate The ONE

    Uploaded by

    Tom Reas
    The document proposes making the back page of the i newspaper an arena for debate by inviting readers to leave their opinions on current news stories. Touch screens displaying commentable news stories would be placed in public locations like student unions and train stations to encourage debate. Comments left on the back page or touch screens could be printed as ambient advertisements or shared online to build an engaged community around the i newspaper among students and youth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    intelligent debate

    Sam Preece & Tom Reas

    The Brief.
    Get young people to engage and interact with the i newspaper. Building a student and youth community around the i.

    The Insight.
    Newspapers are often left around, or read in a public space. Meaning a single copy of i is often read by more than one person.

    The Solution.
    Make the back page of the i newspaper itself an arena for debate. Allowing people to hold intelligent debates about current news stories.

    The Execution

    The back page of the i features a single news story and invites readers to leave their opinion.

    The intelligent debate will build as each reader leaves their opinion on the back page of the i. Expressing their views on current events.

    Touch screen back pages are placed in student unions and train stations. Showing a click through range of commentable news stories. Debates and whole pages can be shared online.

    Ambient advertising in places where graffiti is present, such as student union bathrooms. intelligent debate comments printed in red typeface with i branding.

    intelligent debate

    Sam Preece & Tom Reas

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