BY: Anup Kumar Sahoo Roll no:1234110102

INTRODUCTION
Internet marketing, also known as web marketing, online marketing ,emarketing It is generally promotion of products or services over the Internet. Internet marketing ties together the creative and technical aspects of the Internet including design, development, advertising and sales. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. TYPES:1. Display advertising 2. Search engine marketing 3. Social media marketing 4. E-mail marketing

Type of site: Online Shopping Owner : Sachin Bansal and Binny Bansal Launched2007; 5 years ago

Type of site: Online Shopping Owner : Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena Launched: 2007; 5 years ago

Revenue : 75 Crore (FY201011)

Revenue : 58 Crore (FY2010-11)

Need Of Study
The main purpose of doing the project is to know about the working, offers & functioning of online marketing . This helps to know indetails about the online marketing sites In general. As people are being linked to internet they dont want to go around searching for their preferred commodities and brand. Here is where online marketing sites come into the picture with an easy to access and better customer satisfaction levels. Online retailing is already the thing among the developed countries and the trend is soon catching up to the developing markets like India. It is important to blend-in with this fast changing globalization.

OBJECTIVE:
To give brief idea about the benefit of using online sites. To give an idea of the type of offer available To study and analyze various factor influence the

customer to purchase the product

To analyze the factor influencing perception and buying decision of customer To find out the effectiveness of advertisement of online sites.