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  • Brand Guide:: Presented By: Team 2

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    Amanda Wong
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    The brand guide presents the branding elements for Benaroya Hall including: 1) The positioning statement outlines Benaroya Hall as the destination for creative young adults to be immersed in Seattle's stimulating culture through a wide range of musical and artistic entertainment. 2) The logo must use specific colors - brick red, dark red, and black - and font. 3) The tagline "Depart From the Expected" is also presented with specific color and formatting rules. 4) A black symbol represents the Hall's architecture and is important to its imagery. 5) The approved colors in the branding are brick red, dark red, black, and occasionally light grey.

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    The brand guide presents the branding elements for Benaroya Hall including: 1) The positioning statement outlines Benaroya Hall as the destination for creative young adults to be immersed in Seattle's stimulating culture through a wide range of musical and artistic entertainment. 2) The logo must use specific colors - brick red, dark red, and black - and font. 3) The tagline "Depart From the Expected" is also presented with specific color and formatting rules. 4) A black symbol represents the Hall's architecture and is important to its imagery. 5) The approved colors in the branding are brick red, dark red, black, and occasionally light grey.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views10 pages

    Brand Guide:: Presented By: Team 2

    Uploaded by

    Amanda Wong
    The brand guide presents the branding elements for Benaroya Hall including: 1) The positioning statement outlines Benaroya Hall as the destination for creative young adults to be immersed in Seattle's stimulating culture through a wide range of musical and artistic entertainment. 2) The logo must use specific colors - brick red, dark red, and black - and font. 3) The tagline "Depart From the Expected" is also presented with specific color and formatting rules. 4) A black symbol represents the Hall's architecture and is important to its imagery. 5) The approved colors in the branding are brick red, dark red, black, and occasionally light grey.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    brand guide:

    presented by: team 2

    positioning statement:
    Benaroya Hall is the destination for creative and
    contemporary young adults. It is a place to be immersed in the stimulating culture that Seattle embodies. There is no other Hall that gives such a wide range of musical and artistic entertainment.

    Depart from the expected.

    core associations:
    creative
    Benaroya Hall brings out the artist in everyone.

    entertaining
    Each show is an adventure for the audience.

    contemporary
    Bridging the gap between old and new.

    stimulating
    An experience for the ears, eyes, and soul.

    enlightening
    Providing new perspectives and outlooks on the world.

    logo:

    The logo for Benaryoa Hall must be consistent and properly used. The logo must appear with 3 colors Benaroya in brick red, Hall in dark red, with a 0.5 weighted black outline around all letters. There must also be a black solid thick line between the two words. The font is Microsoft Sans Serif, all letters are capitalized, and each letter has a small bottom shadow. When desired, the logo may include a light grey background color.

    tagline:

    The tagline for Benaryoa Hall must be consistent and properly used. The logo must appear with 2 colors. All letters will have black fill, however Depart will have a .25 weighted brick red outline. From the Expected must be one line below, and one indent over, compared to the word Depart. The font is Microsoft Sans Serif and all letters are capitalized.

    symbol:

    The symbol for Benaroya Hall is important to its imagery and recognition. It symbolizes the architecture/exterior design of the Hall. It is black, and cannot be reproduced in any other color.

    color scheme:

    Brick red will always be used in the logo for the fill of the word Benaroya.

    Dark red will always be used in the logo for the fill of the word Hall.

    Black will be the outline color for the letters in the logo. It is also the color of the logo.

    These colors will be used on the Benaroya Hall website, event programs, and associated advertisements.

    Light grey will occasionally be used as the background color for the logo.

    Child

    Young Adult

    Adult

    QUESTIONS?

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