Baby Dreams Logo Parent Company Category Sector Tagline/ Slogan USP Segment Target Group Positioning <Dont

paste logo here; send logo of this brand as attachment> JL Morrison Personal Care Brands FMCG Growing up with Luv and Khushi/Choice of smart mums
Quality products for all baby needs

STP Child product Parents of infants Caring for your baby from the moment your baby is born SWOT Analysis 1.A Large variety of products catering to all baby needs 2.Quality product 3.Developed mascots (Luv and Khushi) to spread to message 4.Company's reputation 1. Irregular visit by sales agents 3.Lack of promotion 4.Weak distribution of network 1.Untapped geographical regions 2.Increasing average income to afford these products 1. Better distribution network of existing competitors. 2. government policy to advertise some category products Competition 1.Johnson & Johnson 2. Gerber 3. Cuddle Bug Baby Products

Strength Weakness Opportunity Threats

Competitors