MARKET SURVEY REPORT ON

STUDY OF ACCOUNT HOLDERS

TOWARDS DEMAT ACCOUNT IN ICICI BANK

INTRODUCTION

 Demat refers to a dematerialised account. Just as you have to open an account with in ICICI bank if you want to save your money, make cheque payments etc, you need to open a demat account if you want to buy or sell stocks.
So it is just like a bank account where actual money is replaced by shares. You have to approach the DPs (remember, they are like bank branches), to open your demat account.

 So you don't have to possess any physical certificates showing that you own these shares. They are all held electronically in your account. As you buy and sell the shares, they are adjusted in your account. Just like a bank passbook or statement, the DP will provide you with periodic statements of holdings and transactions.

OBJECTIVE

 To study the awareness of Demat account among account holders in ICICI bank. To study the awareness of benefits of Demat account in ICICI bank.

ASSUMPTIONS

A tentative explanation an observation, phenomenon or scientific problem that can be tested by further investigation. Something taken to be true for the purpose of argument investigation. The present study is conducted to find whether the account holder interested in DEMAT account.

QUESTIONNAIRE

1. Do you invest in share market?

yes no

60% SAYS YES & 40 % SAYS NO

2. Do you know about Demat account in icici bank?

yes no

60% SAYS YES & 40% SAYS NO

3. Have you heared about ICICI bank ?

yes no

60% SAYS YES & 40% NO

4. Have you an account with ICICI Direct ?

yes no

70% SAYS YES & 30% SAYS NO

5. Are you satisfy its brokerage rate ?

yes no

70% SAYS YES & 30% SAYS NO

6. Are you satisfy with its investment advices in ICICI bank ?

yes no

75% SAYS YES & 25% SAYS NO

7. Are you satisfy with its relationship officer?

yes no

80% SAYS YES & 20% SAYS NO

 Do you invest in share market?

Yes No

Do you know about Demat account in icici bank?

Yes No

How many of intermediaries you know about?

(i) 0-5 (ii) 5-10

 Have you heared about ICICI bank ?

Yes No

Have you an account with ICICI Direct ?

Yes No

Do you have online or offline account ?

 Are you satisfy its brokerage rate ?

Yes No

Are you satisfy with its investment advices in ICICI bank ?

Yes No

Are you satisfy with its telephonic trading facility in ICICI bank ?
Yes No

Are you satisfy with its relationship officer?

Yes No