Professional Documents
Culture Documents
SWOT Analysis
SWOT Analysis
SWOT Analysis
Analysis
SWOT: Description
A SWOT analysis generates information that
is helpful in matching an organization or groups goals, programs, and capacities to the social environment in which it operates. Factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). It is an instrument within strategic planning. When combined with dialogue it is a participatory process
Weakness
Factors that are within an organizations control that detract from its ability to attain the core goal. Which areas might the organization improve?
organization to exist and develop. What opportunities exist in the environment, which will propel the organization? Identify them by their time frames
Threats
External factors, beyond an organizations control, which
could place the organization mission or operation at risk. The organization may benefit by having contingency plans to address them if they should occur. Classify them by their seriousness and probability of occurrence.
Back to Design
young and with a strong awareness of social justice. They have participated in an agro-ecological planning workshop. They control agricultural lands with irrigation Both men and women are active participants Local school teachers are members of the organization. Lack marketing expertise in cities. Lack access to credit Depend on intermediaries for transportation poor quality control of produce
Weakness
towns. An NGO has organized a system of small credits for women. The county is building a secondary road between the coop location and the main highway.
Threats:
A large food retailer is contracting with local peasants. Transportation intermediaries have access to local government
officers. Some peasants are selling their land to developers and out migrating to large cities.
Caution!
SWOT analysis can be very subjective. Do not
rely on it too much. Two people rarely comeup with the same final version of SWOT. Use it as guide and not a prescription.