UNIVERSARY PROJECT Topic Name Role of advertising. Company Name- P&G. Product Name Panteen shampoo.

. Presented by SANKET S. KURRY. Roll No- 10B921. T.Y.BMS. For academic Year 2012-2013.

VIDYALANKAR SCHOOL OF INFORMATION TECHNOLOGY

To study the subject in depth. To know about role of advertising to promote or launch a particular product. To know about benefit from role of advertising. To know relation between company growth rate and advertising. To study various strategies involved in advertising.

Objectives.

According to me advertising play important role in promoting product without advertising product will not sell in market. Advertising help society/customer to know about product. Advertising offers alternatives to the customers. Advertising helps in making customers. It creates awareness among the customer and society.

Importance.

Introduction to the company. Meaning of advertising. Types of advertising. Promotion strategies. Media of advertising. Role of advertising. Competitors. Target audience. Companys growth rate. Overview. Bibliography. Conclusion.

Index.

Primary data collection by market study and company visit. Secondary data collection by- refering books and internet.

Methodology and Data Collection.

Marketing research by philip kotler. Wikipedia. Google.

BIBLOGRAPHY.