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  • Hypothesis

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    dixitbhatta
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    There is no significant difference in preference of features and demography in influencing purchase decision. There is a significant difference between preference of reference group opinion and demography.

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    There is no significant difference in preference of features and demography in influencing purchase decision. There is a significant difference between preference of reference group opinion and demography.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views2 pages

    Hypothesis

    Uploaded by

    dixitbhatta
    There is no significant difference in preference of features and demography in influencing purchase decision. There is a significant difference between preference of reference group opinion and demography.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Revised hypothesis for consumer buying behavior of smartphones.

    H0: There is no significant difference in preference of features and demography in influencing purchase decision H1: There is a significant difference in preference of features and demography in influencing purchase decision

    H0: There is no significant difference in preference of brand and demography in influencing purchase decision . H1: There is a significant difference in preference of brand and demography in influencing purchase decision

    H0: There is no significant difference in preference of design and demography in influencing purchase decision H1: There is a significant difference preference of design and demography in influencing purchase decision

    H0: There is no significant difference between preference of reference group opinion and demography in influencing purchase decision. H1: There is a significant difference between preference of reference group opinion and demography in influencing purchase decision

    H0: There is no significant difference preference of price and demography in influencing purchase decision H1: There is a significant difference preference of price and demography in influencing purchase decision

    H0: There is no significant difference between preference of promotions and demography in influencing purchase decision H1: There is a significant difference between preference of promotions and demography in influencing purchase decision

    Note: Here demography includes: Occupation, Education, Age and Gender. Here reference group includes: Family member, Friends, Sales people, Colleague

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