A study on purchase behavior of customers visiting the retail outlets 1. Name: 2. Age: 3. Gender: 4. Vehicle: 5. Occupation: 1.

Worker/ Driver 2. Petty Trader/ Shop Owner 3. Business Man/ Industrialist 4. Self Employed Professional 5. Clerical / Salesman 6. Supervisory Level/ Officers / Executives junior 7. Officers / Executives Middle / Senior 6. Educational Background: 1. Illiterate 2. Literate but no formal schooling 3. School dropout 4. School upto 10/12 years ( ) 5. Some College but not graduate 6. Graduate / Post Graduate General 7. Graduate / Post Graduate Professional 7. What would be your monthly family income?
a) less than Rs.5000 b) Rs.5001-Rs.10,000 c) Rs.10,001- Rs20000 d) Rs.20001-Rs.30,000

e) Rs.30,001-Rs.40,000 f) Rs.40,001-Rs.50,000 g) Rs.50,001- Rs.60,000 h) >Rs.60,000

9. How many times on an average do you get your vehicle re-fuelled in a month? 10. What is average refuel per visit? 11. Which company do you prefer to get the fuel from? 12. Do often do you prefer branded fuel? a. always b. mostly c. sometimes d. never 13. What type of purchase do you have a) cash b) credit 14. What would be your approx. monthly spending on fuel per month?
1) less than Rs.1500 2) Rs.1501-Rs.2000 3) Rs.2001-Rs.3000 4) Rs.3001-Rs.4000

5) More than Rs.4000

6) Absolute spending in Rs..

15. How do you choose an outlet?

i. ii.

iii. iv. v.

On the Basis of Company reputation/ Q & Q ( ) Quick Service ( ) Availability of Credit ( ) On the Basis of Dealer reputation ( ) Where your friends say ( )

16. Rate the following parameters on the basis of how important are they in making the decision for selecting an outlet? Staff uniform Cleanliness and looks of R.O./ housekeeping System generated billing Parking facility ARB (ATM, tire shop etc ) Free air Repair facility/ servicing Availability of coolants/ battery water/oils Q&Q Greetings of staff Drinking water, toilet etc Windshield cleaning Q mgt. Quick service 17. From where do you buy your lubes from? a. R.O. b. Open market 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 2 2 3 3 3 3 3 3 4 4 4 4 4 4 3 3 4 4 4 4 4 4 5 5 5 5 5 5 4 4 5 5 5 5 5 5 5 5

18. If from R.O. which companys lube do you prefer? 19. How do you come to know about companys products and offers? (rank from 1 to 6) a) The forecourt staff b) The dealer/the officer at the outlet/any other employee of the company c) The newspaper d) Hoardings

e) Through other transporters/friends f) T. V.