Retail & Sales Management - Ritaban Mukhopadhyay Retail & Sales Management Q - Choose a departmental store in the city

and comment upon its location, designs (both external and internal), layout, interior decoration, sign-posting, conveniences, merchandize assortments, pricing, associated services, manpower, technological sophistication, promotional schemes, timings, theft prevention schemes, associated services and general customer orientation. Submissions to Prof. P. Guha should be computer printed hard copies in plastic folders with name and enrolment number conspicuously entered on the front page on or before 20 March 2012. Departmental store: Spencers hyper Since 1863, Spencers has been a part of the Indian retail landscape. At one time, the Spencers Empire stretched from Peshawar to Cochin, from Karachi to Chittagong, spanning the length and width of undivided India. Originally owned by a British gentleman yes, there was a Mr. Spencer (John William Spencer, to be precise) it acquired Indian ownership in the 1960s, and became part of the RPG Group in 1989. Location: SOUTH CITY MALL, 375, Basement, Prince Anwar Shah Road, Jodhpur Park, Kolkata 700068 Its location has the advantage of being situated in the largest mall of Eastern India. It has a catchment area of 5km radius covering important area such as Jadavpur, Alipur, Ballygunge, Tollygunge etc. It has a monthly sale of around 9 crores. Designs: External: Though it is located at the basement of the mall, it has a big entrance which catches the eye of the visitors of the mall. The glass entrance also showcases the product offerings in the store. The decoration changes according to the festive seasons. Internal: Inside the store, focus is given on the merchandise. Proper light is done so that the customer does not find any difficulty in search of a product. Interior are arrange in such a way that the customer feel it spacious and move freely. Layout: This retails outlet is spread across 47000 square feet area. Interior decoration: The decoration is done keeping in mind the customers needs and is frequently changed to avoid monotonousness. Sign-posting:

Retail & Sales Management - Ritaban Mukhopadhyay The shopping area is segmented according to categories of the products. And each of the categories have a sign posting to guide the customer. Conveniences: there are salespersons spread across the store to help the customer. Apart from that there are 23 payment counters to reduce the queues as it is irritating for the customer. Merchandize assortments: It has in house brand like Maroon, clean home, Asankhya, Mark Nickolas, UnI and choice of other brands as well. Pricing: as it is targeted to the mass, pricing is done from low to medium. Associated services: It has food court for relaxations and spending leisure time and shop in shops. Manpower: It has 180 permanent staff and 550 outsourced staff. Technological sophistication: Spencer's Retail Ltd., one of India's fastestgrowing multi-format retailers with 275 stores in 66 cities, decided to install a storage area network (SAN) to consolidate its data storage for a SAP ERP implementation. SAP Services delivers the tools, technologies, and methodologies that minimize total cost of ownership and maximize your return on investment in SAP solutions. Tools, technologies, and methodologies are built on our experience in thousands of projects in a wide range of industries and all types of companies from small businesses to global enterprises. You get the right results at the right price and the right time each and every time. Proven implementation methodologies give you control over deployment to reduce risks and ensure reliable results. Best practices anticipate your business needs, reduce costs, and decrease your reliance on external consultants. While online information portals give you direct access to SAP services and foster collaboration across the SAP community. With SAP Services, you benefit from the following tools, technologies, and methodologies: ASAP Provides standard methodologies that support the accelerated implementation of SAP applications, offering organizations a wide range of tools to support all stages of an implementation project, from project planning to the continual improvement of an SAP system. Business maps and Solution Composer Provides a robust platform for effectively transferring knowledge. SAP Service Marketplace Offers a comprehensive online platform that provides one-stop access and guided navigation to SAP and partner services. SAP Best Practices Provides fully documented and reusable prototypes that organizations can quickly turn into production solutions.

Promotional schemes: It changes from month to month.

Retail & Sales Management - Ritaban Mukhopadhyay Timings: 10 Am to 10 Pm. Theft prevention schemes: It has a separate department known as lost prevention team General customer orientation: It main customer are house wife 30 and above. It customer consist of medium and high class customer who seek for good and convenient service. In a month it had 2,35,000 customer, in a weekdays 5,000 and 12.000 to 15,000 customer in a single weekend day.