Professional Documents
Culture Documents
* (Hyper)Text * Audio * Video * Still images * Audio slideshows * Animation * Flash * Database-driven elements * Blogs * Microblogging/Text/email alerts (Twitter) * Community elements forums, wikis, social networking, polls, surveys * Live chats * Mapping * Mashups
* That story would have real impact on video; * A Flash interactive could explain this better than anything else; * This story would benefit from linking to the original reports and some blog commentary; * Involving the community in this story would really engage, and hopefully bring out some great leads.
What the newspaper should do -Print is just one of the platforms -Technology allows readers to get their news from elsewhere -Abondon the mass-broadcast model. Go niche -The web for the news, print for the context
How can a website be additional to the 'parent' - Latest news - Archive - Photo, video, graphics - Reactions/interactivity
Frequent Mistakes - Publishing old news - Stick to the rythm of the newspaper - What's fit to print, isn't always fit for the web - What's fit to publish online, isn't always fit to print
What to publish online? -The whole paper? -A selection -Or nothing at all?
Trouw archive The search engine takes a big chunk Long tail VI
AGENDA NETHERLANDS New road plan Utrecht + CARTO 400 Trial shooting in bar -------EUROPE Page 1. No Deal Opel (300) + FOTO Survey European labormarket + GRAPHIC Question and answer about the Lisbon Treaty ----------------------WORLD Republicans wins elections US + FOTO? Indonesia and corruption+ FOTO? ECONOMICS -------3 repo international CEO's in Rotterdam about changes small companies in big cities. + FOTO More people have great debts + GRAPHIC Employmentratings
Strengths and Weaknesses of media Print: More background Read again option Limited space, static
Broadcasting Going live Lot of information in short period Emotional intensity Miss information easily Expensive Limited time.
Online: Limited broadband connection Visualizations are expensive, they say. Immediacy No limitations on space and time Interactivity,
Mobile: Fast Interactive Reach younger audience, High cost of calls Connection Small screens
What kind of story forms can I use? -Print plus -Q & A -Factbox -Quotebox -Timeline -Animated timeline -Do's and Dont's -Clickable interactions -Slideshows, with or without sound -Audio and video -Live blogs -Interactive webcasting
From blank to an article Generating ideas - Check your Reader Research - Browse through the blogosphere and Real Time Web Copy interesting quotes and facts in a document and start writing
Writing for the web Keep it short Use inverted pyramid model, starting with the conclusion Hyperlinks Keep headlines simple Keep the text also simple Keep updating So what Tell the story in 2 paragraphs Ten words Strong quotes
For the Young, Politics Is Social Finding Political News Online, the Young Pass It On
Checklist headline: short (because people don't read much online); summarizing the target article; most important keywords at the front (because users often scan only the beginning of list items); understandable without the context (because headlines often appear without intro's) predictable, so users know whether they'll like the full article before they click (because people don't return to sites that promise more than they deliver).
Mapping
Advantages * They provide an easy way to grasp a story at a glance * They allow users to drill down to relevant information local to them very quickly * Maps can be created very easily, * Maps are very useful to present data such as schools locations or crime statistics BBC Spotcrime Trouw in de Buurt Flutracker Umapper