REAL ESTATE MARKETING

Increase Your Visibility

Real Estate is one of the industries that has seen the most change from the emergence of the
internet. No longer do people have to look at outdated ads in the news paper or rely on driving
around a city to see what's for sale.

Today they can sit right at home on the internet and see everything that's available and everything
they need, including realtors to help them buy or sell a home.

Everyday more and more realtors realize the internet is powerful marketing resource that can bring
them more business than they're able to handle. That is if their marketing campaign is an effective
one that utilizes every plane of search engine marketing.

It's time to stop losing business to other realtors. Star Nine Marketing can help you discover all that
the search engine marketing has available and what it can do to increase your business.

Other realtors and professional have benefitted from our extensive knowledge and tested
procedures in search engine marketing. Visit the corresponding pages to learn more about different
methods of online marketing Star Nine uses and how you can use them to benefit your business.

Why Should You Market Online?

Simple - Home Buyers and Home Owners are Looking Online

A quick look at statistics gathered by the National Association of Realtors (NAR) will make it clear
why the internet is such a vital marketing arena.

It's easy to see that the realtors who aren't utilizing the internet as a key marketing source aren't
the ones getting business. And the numbers show that internet use in home searching is steadily
going up and not about to change anytime soon.

This steady increase in the significant majority of home buyers that are using the internet as a real
estate resource also means that the internet is overshadowing other forms of marketing. In fact
2007 NAR statistics show that only 31% used home books and magazines as a resource and a very
slim 9% used the television.

Another interesting fact is that most home buyers start their home search on the internet then
contact a realtor, and the vast majority, 80%, only use 1 realtor in their home search, typically the
first they contact. That can only point to the conclusion that those home buyers are most likely
finding their realtors online, and those among the first they see have the best chance of gaining
their business.

Additionally, the fact that the percentage of people using the internet as a real estate resource is
exactly the same as the percentage of people using a realtor as an information resource, 84% in
2007, can't be overlooked.

Given this kind of information it only makes sense to direct your marketing campaign to the
internet. The type of campaigns that Star Nine offers are developed specifically to utilize every
angle of the internet to optimize your lead generation and client conversion.

How An Internet Marketing Campaign Benefits You

It's not enough to simply have a website that floats around on the world wide web. There are
thousands upon thousands of websites for real estate alone, which means if you don't have the
proper marketing campaign your website will most likely never be found by home 84% of buyers
and sellers that are using the internet.

And on-line marketing has more advantages than just being where the buyers and sellers are.
Marketing online doesn't take as much of your time and is highly cost effective, much more so than
other traditional methods. Marketing in newspapers, on television, through mail outs is all very time
consuming and expensive. When you consider that online marketing yields much higher amounts of
traffic the savings can easily be seen.

A good on-line marketing campaign isn't a one trick pony that uses one source to try to make your
website visible. A good marketing firm like Star Nine will work on all the facets possible to increase
your on-line exposure and bring you business.

Anyone will tell you the key to getting in front of internet users is to get ranked on search engines
like Google and get ranked high. This is no easy task. Many things affect how search engines rank
your website and include the content, the internal structure of the website, keywords, and more.
We look at your website from all angles to increase the search engine's ability to read your website
and rank it. This correlates into high ranking results and exponentially increased traffic.

But that alone isn't enough. To truly get the most that the internet has to offer realtors must
include other marketing avenues into their marketing campaign such as price per click marketing,
social media optimization like blogging, and web design elements. These methods bring you
immediate traffic as well as increase your exposure in areas outside of the search engine pages,
where users are still spending much of their online time.

The social media sites of the internet are a sorely missed part of many realtors marketing, but it is
vital. This gives you a real voice and displays your knowledge and passion for what you do, which is
a definitely consideration for buyers and sellers. Also the extra areas of marketing can be linked
right back to your website, thus increasing its ranking ability.

Everything in our marketing campaign goes hand in hand to support all the other aspects and
increase the efficiency and results that you see.

While most agents and brokers understand the importance of marketing online, many do not
understand the business of online marketing. That's where we come in. We can get you to the top
of google, yahoo and msn for searches related to your local real estate market and help your
website increase conversions that drive the bottom line.
real estate marketing