2010

STATISTICAL
INFERENCE
CONSUMER SURVEY REPORT ON ENGLISH
AND SPARKLE TOOTHPASTE

SUBMITTED BY:
GHULAM ABBAS
QAMBER ABBAS
SAAD KHALID
CLASS:
BBA-3C

STATISTICAL INFERENCE

Contents
Background of Toothpaste brands .................................................................................................................. 3
ENGLISH ................................................................................................................................................................ 3
SPARKLE ............................................................................................................................................................... 3
CLAIMS ....................................................................................................................................................................... 4
STASTICAL ANALYSIS ........................................................................................................................................... 4
CONFIDENCE INTERVAL .................................................................................................................................. 4
ENGLISH............................................................................................................................................................ 4
SPARKLE........................................................................................................................................................... 4
TESTING OF HYPOTHESIS............................................................................................................................... 5
English .............................................................................................................................................................. 5
SPARKLE........................................................................................................................................................... 5
DIFFERENCE OF HYPOTHESIS................................................................................................................... 5
DESCRIPTIVE STATISTICS .................................................................................................................................. 6
SIGNIFICANT FINDINGS ....................................................................................................................................... 7
CONCLUSION ............................................................................................................................................................ 8
RECOMMENDATIONS AND SUGGESTIONS ..................................................................................................... 8
For English ........................................................................................................................................................... 8
For sparkle .......................................................................................................................................................... 8

[Type the company name] | Background of Toothpaste brands

STATISTICAL INFERENCE

Background of Toothpaste brands

ENGLISH
English tooth paste is a product of Anfords Pakistan (Pvt) Ltd.
Anfords Pakistan (Pvt) Ltd. came into existence in the year 1959 as a pharmaceutical
manufacturing company, remaining active in the field for over two decades during which its
pharmaceutical preparations were widely sold at home and were exported to many countries. The
company expanded its line of business and ventured into the manufacture of Cosmetics and
Toiletries specializing in Toothpaste, Skin and Hair Care products.
Anfords being well conversant with good manufacturing practice owing to our pharmaceutical
background applied the same principles in the manufacture of Cosmetics and Toiletries. Over a
short period of time their Toothpaste gained wide acceptance.
Today they have the distinction of manufacturing the largest variety of Toothpaste in Pakistan and
hold a major share of the indigenous Toothpaste market.
A fully equipped quality control laboratory is available for batch-to-batch quality assurance. We
have technical assistance agreements with European firms, which are consulted on various aspects
and latest development.

SPARKLE
Colgate-Palmolive (Pakistan) Limited was initially incorporated in Pakistan on December5, 1977 as
a public limited company with the name of National Detergents Limited. The name of the company
was changed to Colgate-Palmolive (Pakistan) Limited on March 28, 1990 when the company
entered into participation agreement with Colgate-Palmolive Company, USA. The company is
mainly engaged in the manufacture and sale of detergents, personal and other related products and
is listedon Karachi and Lahore stock exchanges.
New Sparkle's unique formulation contains Clove extract which has long been a natural way to help
relieve toothache and provide protection from bacteria effectively. Its combination with Fluoride
makes teeth and gums stronger and healthier at an economical price for the whole family.

[Type the company name] | Background of Toothpaste brands

STATISTICAL INFERENCE

CLAIMS
It is considered that English and Sparkle toothpaste have equal market share that is 50% and that
50% share is taken as claim of both the toothpaste.

STASTICAL ANALYSIS
CONFIDENCE INTERVAL
ENGLISH
99% C.I for

=Prob[

]
We are 99% confident that
our population proportion
for English toothpaste lies
between 0.4209 and 0.6991
at 1% level of significance.

SPARKLE
99% C.I for

=Prob[

]
We are 99% confident that
our population proportion
for sparkle toothpaste lies
between 0..3009 and
0.5791 at 1% level of
significance.

[Type the company name] | CLAIMS

STATISTICAL INFERENCE
DIFFERENCE OF THE POPULATION PROPOTIONS
99% C.I for(

)=Prob[

We are 99% sure that the

difference of the population
proportions of English and
sparkle toothpaste lie
between 0.0796 and 0.3196
at 1% level of significance.

TESTING OF HYPOTHESIS
According to the sampling Procedure during the testing of hypothesis it has been considered that
English has more market share than Sparkle.

SPARKLE

English

ZCal. =0.11

Zcal= 0.11

P-value =0.4562

P-value =0.4562
- v ue

=0.5438

- v ue

)=0.5438

DIFFERENCE OF HYPOTHESIS

)(

[Type the company name] | STASTICAL ANALYSIS

STATISTICAL INFERENCE

DESCRIPTIVE STATISTICS

SIZE
Large

Mediam

Small

23%
50%
27%

MONTHLY EXPENSES
100

300

500

7%
33%
60%

[Type the company name] | DESCRIPTIVE STATISTICS

STATISTICAL INFERENCE

AVAILABILITY
Engliah

Sparkle

44%
56%

NO. OF YEARS OF USES

1 year

2 years

3 years

4 years

5 years

5+ years

28%
23%

9%
6%

6%

5%

5%
2%

English

6%

5%

4%
1%

Sparkle

SIGNIFICANT FINDINGS
1. We are 99% confident that our population proportion for English toothpaste lies between
0.4209 and 0.6991 at 01% level of significance.
2. We are 99% confident that our population proportion for sparkle toothpaste lies between
0.3009 and 0.5791 at 01% level of significance.
[Type the company name] | SIGNIFICANT FINDINGS

STATISTICAL INFERENCE
3. We are 99% sure that the difference of the population proportions of English and sparkle
toothpaste lie between 0.0796 and 0.3196 at 01% level of significance.

CONCLUSION
Our analysis determines that English is more popular among people as its population
proportion has a larger interval then that of sparkle at 0.5% level of significance. But our
calculated values determine that both share an equal share of market . On the basis of testing of
hypothesis we can conclude that both brands share an equal proportion of market therefore we
reject the claim that English has a greater share of market.

RECOMMENDATIONS AND SUGGESTIONS

For English
Initially people were more towards the English because at the beginning its quality was
quite good but now people are not using it.
The main reasons for this switching behavior are
Its failure to achieve its claim of high quality of at low price, by improving the quality they
can attract the customers back to their product.
Features like cavity protection, ultra whitening etc are not as good as in their competitors
product, by providing such level of features they can surely have an increase in their
customers.
Old packaging, to attract the customers they should change their packaging and they should
bring something innovative in their packaging style.
Limited f vors, they shou d introduce some new f vors b sed upon the customers
preferences.
Lack of promotional activities, in comparison with their competitors they have a relatively
slow promotional campaign due to this most people are not aware of their product.

For sparkle
Limited availability, they have limited availability due to this people are having problem in
finding the toothpaste and they are switching to other brands. They can bring back their
customers by making their product available to retail outlets
Advertisement, they have to come up with new innovative ads. Because most of the people
dont even know the name of the brand.

[Type the company name] | CONCLUSION