C m e titiv A a s o Y h o o p e n ly is f a o

There are three main search engines on internet such as Yahoo, Google and MSN. Therefore, the major competitors of Yahoo is Google and MSN in addition to that there are some another search engines on internet like AltaVista, Fast, HotBot, Lycos and DogPile etc. The following table can be expressed that the market share of world wide search engines, Search Engine Google Yahoo MSN Others % 81.09% 10.45% 3.03% 4.70%

The following table shows that the comparison between Yahoo and Google under some criteria, Google Yahoo Industry 121.67B 19.56B 44.26M 20,164 13,600 184 6.20% -13.10% 15.40% 22.12B 6.97B 71.16M 61.06% 57.41% 63.73% 4.34B 5.02M N/A

Market Cap: Employees: Qtrly Rev Growth (yoy): Revenue (ttm): Gross Margin (ttm): Net Income (ttm):

According to above information, in all the aspects, the search engine named Google is the most popular search engine among the worldwide internet users and it is well established and well performed search engine compare to yahoo. Yahoo and MSN Search serve up millions of searches every day and will deliver significant traffic. Since most sites concentrate on Google, an opportunity exists to get targeted traffic from their competitors. The major search engines are in a dog fight to increase market share and improve their search results for the consumer. This means that they often make changes to how they rank sites.

SWOT Analysis of Yahoo

Strengths
Yahoo has beaten Google in the mobile market. Yahoo has many more auxiliary products compared to the competition. Yahoo has strong brand recognition. Yahoo has a strong and talented employee base Access is available to anyone with internet access. It has partnerships with MLB, VISA and NFL. Yahoo focuses on affiliate advertising for large advertising accounts. This is an important income stream for Yahoo It has strategic partnerships with Seven Network Limited; eBay; AT&T, Inc.; and Verizon Communications, Inc. It has a original source of structured information directory which has built over the last decade.

Weaknesses
Google search results generate twice as much revenue as Yahoo Advertising revenues are falling due to Google and other competitors in the market Differentiation is difficult for Yahoo because almost all of its packaged services are available from other sources
As technology develops and new unforeseen advertising media emerge,

the future is uncertain for these income streams online advertising

The income stream that is derived from partnerships would be affected if

ever this channel is changed or removed. Yahoo is ranked 5 in visitors among video sites. YouTube which is owned by Google is ranked 1 Yahoo image search has been declining 3% per year.

Opportunities
Internet video advertising spending expected to increase by 82% to $410 million by 2006. Yahoo has purchased Flickr. Broadband expansion Yahoo has penetrated markets that are still untouched by competitors. Mobile technologies offer another opportunity for Yahoo. The Development of the Yahoo Directory has potential for new business and income streams.

Threats
Google search engine has 81.09% market share and yahoo search engines has 10.45% market share. Consumer attitudes towards online advertising may become more negative. Increasing the strength of competitors. Social websites such as My Space and Face book are now breaking into the online advertising market. Google is surpassing Yahoo in revenues (22.12B Google and Yahoo 6.97B) International, culture specific competitors could affect Yahoo in the future, unless strategic alliances are forged.