Annexure

QUESTIONNAIRE
Dear Respondent, I am Sandeep Mishra student of Navnirman Institute of Management, Surat conducting research survey for our Winter project preparation as the requirement of partial fulfillment of Semester 6th on To study about Influence of Branding of Videocon on consumer behavior in Surat Zone. I am assuring you that information given by you is strictly used for academic purpose only. We request to help us in gathering required information by filling up the following information. We are greatly thankful for your co-operation. Sandeep Mishra

Instruction:- Use tick mark ( ) for your favorable answer. BRAND NAME 1) What brand name could you remember for Electronics & appliances? a) b) c) d) e) Videocon LG Samsung Godrej Onida f) Others (, , .)

2) Give ratings to the following brands of Electronics & appliances. (Between 1 to 10) a) b) c) d) e) Videocon LG Samsung Godrej Onida Others

BRAND IMAGE 3) What attributes differentiate the top 3 Brands? a) Quality b) Price c) After sales services d) Reputation e) Maintenance f) Installation i) Guarantee/warranty j) Power saving k) other factors ()

4) What attributes are required by you in Videocon Electronic & appliance? a) Quality b) Price c) After sales services BRAND LOYALTY 5) How often do you buy Electronics & appliances of Videocon? a) Once in a year b) Twice in a year c) As per need. d) as per occasion e) New arrival f) Other factors d) Reputation e) Maintenance f) Installation i) Guarantee/warranty j) Power saving k) other factors ()

(..)

6 ) Will you take the chance of tasting another brand? a) Yes b) No

7) How satisfied are you with your brand Videocon? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied

8) Would you recommend your brand of product to others? a) Yes b) No

BRAND POSITION 9) How satisfied are you with the following attributes of Videocon? ( Tick mark as per your satisfaction level) No of Attributes Quality Price Purchase Experience Usage Experience Value Highly satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

BRAND PACKAGE 10 ) What combination of factors could influence you to buy Videocon brand of Electronics or any other brands? a) Packing b) Information c) Labeling d) Price e) Other factors

()

MOTIVATION 11) What motivates you to buy this brand of Electronics & appliances? a) Name d) Services g) Others () b) Price c) Value e) Quality f) Models.

ATTITUDE 12) What needs could influence you in buying brands of Videocon? a) Performance b) Long life product c) Service of product d) Resale value e) Reliability f) Features g) Others (..)

PERSONAL DETAILS

Name Address

: ________________________________________________. : ________________________________________________.

Contact no: ________________________________________________. E-mail Id Age group Education Annual income : : : ________________________________________________. 20-30 30-40 40-50 Graduate 5-8 50 and above. Others 8 and above.

Post- Graduate 1.5-3 lack. 3-5 lack.

Occupation

Government Employee. Private Employee. Self Employee. Business Man. Student. House Hold.

No of family members: _____________________________________________.