Professional Documents
Culture Documents
by Richard Webster
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www.richardwebster.co.nz
www.psychic.co.nz
How To Write Your Book by Richard Webster/ 2
INTRODUCTION
I’m Richard Webster, author of 80 books. Not long ago, a friend told me he
had always wanted to become a writer, but had no idea how to go about it. He was
surprised when I told him he already had all the qualities necessary for success as a
writer. He was ambitious, entrepreneurial, persistent and motivated. He set goals and
achieved them. As I had received a number of letters and newsle tters from him over
the years, I knew he could write. However, he still had many misconceptions about
writing, and the writing business.
About twenty years ago, I wrote a letter to a friend who was going through a
difficult time in his life. That letter – the longest I have ever written - ultimately
became a book called Seven Secrets to Success (Llewellyn Publications, 1997). It is
my most translated book (13 languages), and is the one I name whenever people ask
me which book is my favorite.
I have received more letters from readers of that book than from all my other
books combined.
As my friend appeared serious about his writing, I decided to write him a
letter, too. Fortunately, he found it useful and has allowed me to share it with you.
I have eliminated information that relates to my friend’s personal circumstances, and
added extra material to clarify certain key secrets.
My friend is working on his first book. I hope the information in this e-book
will motivate and inspire you, too. My main purpose in writing this is to encourage
you to reach your goals.
FOCUS
I decided to become a professional writer when I was nine years old.
Although I have always written different things for my own amusement, it was not
How To Write Your Book by Richard Webster/ 3
until I was in my early forties that I was able to make a decent income as a writer.
There were many reasons – excuses, mainly – for this.
I started off in the right direction. When I left school, where I was an average
student, I worked in publishing for several years. This was a deliberate choice, as I
felt that learning about what happened inside a publishing company would be helpful
to me as a writer. I learned a great deal.
I discovered how difficult it was to get published in the first place. I learned
about the miniscule royalties most authors made from the ir work. It almost put me off
writing forever.
I didn’t make a conscious decision to stop writing, but it did make me think.
I started looking at other ways of making a living, and over the following 20
years explored a wide variety of business ventures and occupations.
The first of these was owning and operating a bookstore. I visualized many
pleasant conversations with my customers about the latest books. Sadly, there were
few conversations of that sort, as most customers had little time to stop and talk about
books and writing. The bookstore was profitable, but after a year I had had enough.
After I sold it, my wife and I bought a motel, which we also had for about a
year. During that same year, I started a small importing business, and followed this
with a printing business, a rubber stamp manufacturing company, a book distribution
business, and a variety of other income-earning ventures.
Some of these were modestly successful, while others were not. On two
occasions, I had to interrupt my self-employment dreams for a while, because I was
not making enough money to support my family.
At one time, I sold printing services during the daytime, delivered buns and
donuts during the night, and mowed lawns in the weekend.
Finally, I discovered something important and it worked well for a long time.
Instead of trying to make my living doing one thing, I began doing several
things at once.
Consequently, for many years I worked as a magician, stage hypnotist, pianist
and palmist. I also had a private school that conducted memory training and psychic
development classes.
During those years, my biggest problem was producing the correct business
card when people requested one.
I also started ghost-writing, and this revived my old dreams of becoming a
professional writer. Ghost-writing, the way I did it, was extremely lucrative. But,
after 20 ghost-written autobiographies, my enthusiasm for this kind of writing began
to wane. There was also little satisfaction in it, as I could not tell anyone what
projects I was working on, and my name never appeared on the covers of the books.
By 1987 all of my ventures were doing well, until the stock market crash
brought me back to reality. I was struggling to keep up with the work one minute,
and unemployed the next. I spent the next two years demonstrating products at shows
and fairs up and down the country, until my magic and hypnotism shows became
profitable again.
One morning in 1991, I woke up with a horrible thought. What would it be
like to wake up at the age of 70, and it hadn’t happened? I knew instantly that “it”
was my writing career. I gave myself five years to make more money out of writing
than I was making out of all the other things I was doing. Interestingly, it took almost
exactly five years. Lesson: I should have given myself three years.
Question: Why was I able to succeed as a writer now, when I hadn’t managed
to do so before? Answer: I’d dabbled at it. I was a successful ghost-writer who had
How To Write Your Book by Richard Webster/ 4
also written two dozen technical books for magicians, and a few books for the general
public.
The answer is focus.
As soon as I made writing success my major priority, I gave it the fulltime
attention it deserved.
Earlier in my career I had allowed myself to be put off by what I had learned
while working in traditional book publishing. I had discovered that the mathematical
chances of having a book accepted by a publisher were about one in two thousand.
And that even if the book was published, the chances of making more than a few
cents an hour for the time spent writing it were remote. Of course, people who know
how to go about it professionally succeed against these odds all the time. But I had
allowed the math to put me off. I wasn’t taking the quality of the raw submissions
into my calculations.
1. It’s never too late to start doing the thing you are truly passionate about.
2. Fear, doubt and worry cripple the lives of countless millions of people.
I was one of them. Don’t let it happen to you.
might still be doing a bit of writing, a bit of magic shows, a bit of selling, a bit of
importing, a bit of motel management, etc.
No matter what your goal might be, give it a deadline, and then beat it.
PERSISTENCE
Persistence often makes the difference between success and failure.
Jack London, author of such classics as Call of the Wild and Wild Fang,
received more than 600 rejections before he had a single acceptance. He would not be
remembered today if he had given up after 599.
When Erle Stanley Gardner, creator of Perry Mason, started his writing career
his rejection rate was 95%. But he persisted and eventually became the biggest-
selling author of his day. Do you think they were passionate about writing? Their
persistence is the best evidence.
It would be interesting to know how many people start to write a book, but
give up before it is finished.
They lack persistence.
Even many of the people who manage to finish their book lack persistence.
After one rejection, they stuff their book in a drawer and forget about it. No staying
power. John Grisham’s first novel was rejected 25 times. We would never have
heard of him if he’d given up after one or two rejections.
If you have faith in your book, you have to send it out again, and again, and
again.
You also need to keep on writing, because your next book might be the one
that becomes successful. It makes no difference what field you are in: never, never,
never give up. Sir Winston Churchill taught me that.
I received an interesting lesson in the importance of persistence when I was
working as a sales representative. An older, more experienced salesman told me:
“Never give up. Keep going back. Eventually, you’ll get the order, as everyone else
will have stopped calling.”
In my book, Success Secrets (Llewellyn Publications, 2001), I included
another piece of advice this same man gave me. “At the end of the day, when you’ve
finished your calls, make just one more call. Those five extra calls a week add up to
250 in a year. That alone can make the difference between success and failure.”
(Interestingly, I am writing this in the same way. After finishing my day’s work on
my current book, I am spending an extra 15 minutes writing this.)
I know someone who lost all his money in a disastrous real estate venture.
This occurred 10 years ago but, sadly, he is still down. He failed to learn any lessons
from the experience. Now he is just going through the motions of life every day. He
allowed one failed venture to influence his whole life.
Writers experience failure more often than most. Every time a manuscript or
book proposal gets rejected they consider this a failure. It’s not. It’s merely
feedback.
I wrote a book called Feng Shui for Beginners (Llewellyn Publications, 1997).
I became interested in feng shui while in Singapore in the late 1960s, but never
expected it to become as popular around the world as it has. In fact, feng shui became
so popular that I ended up writing seven books on the subject.
At about the time Feng Shui for Beginners was published, some friends asked
me why my books were never reviewed in the newspapers in the city where I live. I
explained that because most of my books are on new age topics, they are usually
reviewed in specialist magazines rather than the daily press. This explanation did not
satisfy my friends, so I sent a copy of Feng Shui for Beginners to our daily
newspaper.
A few weeks later, a review appeared. It filled up a quarter of a page and
included a photograph of the book’s cover. However, instead of a normal review, the
reviewer used it as an opportunity to poke fun at the whole new age field. His review
was highly amusing and I laughed out loud while reading it. However, my wife was
most upset with the review and the reviewer. None of my friends ever mentioned it.
But an interesting thing happened after the review appeared. People started going into
bookstores and asking for my book. The largest book chain in the country, which had
not previously stocked the book, ordered it. Over the next few years they were
surprised to sell 2,000 copies.
A few years ago I was in Canada promoting a book called Palm Reading for
Beginners (Llewellyn Publications, 2000). A reporter interviewed me and the article
he wrote was syndicated throughout Canada. Unfortunately, the inference of the
article was that I travelled around the world picking up women by reading their
palms! I know about 20 people in Canada, and they all read the article. It was
embarrassing for me, but it sold heaps of books.
Because of the topics I write about, I am used to ill- informed criticism of this
sort. I don’t care as long as my name, and the title of the book, is mentioned because
I’ve found even a harsh review always increases sales.
So far I’ve mentioned the types of rejection and criticism writers receive. No
one is immune from it. The chances of being loved by everyone are extremely slim.
Be prepared for something surprising: even some of your friends may resent
your successes.
Some forms of criticism can be hurtful. Years ago, I was a regular guest on a
late night radio talk show. I would discuss a variety of psychic subjects and do instant
numerology readings for people who called in. One evening I was listening to
talkback on this same radio station and I heard a caller make some rather unpleasant
comments about my previous appearances on the show. It wasn’t what he said that
upset me. It was the fact that I recognised the caller’s voice, and he was someone I
considered a friendly colleague. He was jealous that I was getting the radio exposure
and he wasn’t.
When you dare to raise your profile in the community you quickly discover
that not everyone wishes you well. When I was making my living as an entertainer I,
and two other professional magicians, were forced out of a magicians club, because of
our apparent success. Although I was hurt at the time, I am grateful that it happened.
Lesson: life is far too short to waste time with negative people who are false friends.
A few days after being forced to resign from the magic club I was the guest
speaker at a local Swap Business Club. Swap is an acronym for Salespeople With A
How To Write Your Book by Richard Webster/ 8
Purpose. In the United States, this organisation is called SPI (Sales Professionals
International). I always enjoy speaking to Swap Clubs because they are a
motivational organisation, and their members are positive, enthusiastic people. The
contrast between the Swap Club and the magicians club I had just left was so marked,
that I joined SWAP on the spot. That was over a decade ago and I consider my
membership in Swap to be one of the most rewarding activities of my life.
At each meeting, members have an opportunity to stand up and talk about their
recent achievements. In my former magicians club I had to keep my achievements
quiet because of the jealousy it would create. At Swap I was encouraged to talk about
them. In the SWAP meeting a guest speaker provides us with ideas we can
incorporate into our own careers. I always return home full of enthusiasm and energy
after my weekly Swap breakfast.
Why have I mentioned this? If you want to be successful, you must mix with
positive people. Avoid negative people as they will resent your success. Lesson:
spending time with positive people on a regular basis (e.g. weekly) helps you
maintain the positive mental attitude you need to achieve success.
Writers are able to determine what publishers are looking for by referring to
reference books. In most other fields, this information can be obtained by asking your
customers what they want.
Find out what they want and then give it to them, preferably exceeding their
expectations at the same time.
Be so good at what you do, that your customers will not even think about
employing someone else.
PROMOTE YOURSELF
Authors tend to be quiet, introspective people who enjoy being on their own.
Consequently, many of them hate the thought of appearing in public to help promote
or market their book.
However, public appearances are a vital part of the process.
How To Write Your Book by Richard Webster/ 10
If you want your book to be successful you must do whatever you can to
publicize and promote it. People cannot buy your book if they don’t know it’s
available.
You might think it’s the publisher’s job to market your book, but this is only
partly true. Your publisher might publish hundreds of books a year. It is impossible
to give individual attention to every one.
Fortunately, there are countless things you can do to increase sales. A book
signing here, a radio interview there – everything adds up. This increases your
royalties, of course, but more importantly it means your publisher will be keener to
accept your next book.
at one time. But as a novice writer you may prefer to complete one book manuscript
first. Many experienced writers work this way. Give yourself time to discover which
technique works best for you.
If you intend making a fulltime living as a writer you should plan ahead.
I already know the titles of my next 20 books. Of course, it’s doubtful whether I’ll
write them all, as other ideas will occur to me that will replace some of the titles on
my list.
One big advantage of my approach is that I can start collecting information on
any of these proposed topics as I come across it. A couple of days ago I read an
interesting article that relates to one of the topics on my list. I cut it out and placed it
in a file where I’ll find it again when I write that particular book.
GIVE BACK
Many people have helped me become successful as a professional writer.
Probably you can think of many people who have helped you too. Maybe they gave
you good advice at exactly the right time. Or motivated you to act when you had been
pausing too long. Now that I have achieved a small amount of success as a writer I
am gaining enormous pleasure from helping others.
The main way I do this is by sponsoring the annual Richard Webster Popular
Fiction Award (www.richardwebster.co.nz ). I donate the prizes ($5,000 for the
winner and $1,000 for second). Hazard Press, who published my novel Enemy Within
publish the winning entry. The idea is to encourage new writers of popular fiction to
write books that will sell around the world. I am not aware of any other writer who
has created an award of this sort, but would like to make contact with any other
professional writers who also sponsor a competition to encourage and reward novice
authors.
This award takes up much more time than I expected, as all the entries have to
be read, and the three judges need to agree on first and second places. However, it
has been extremely satisfying and several books have been published as a result.
Joe Vitale has written an excellent book on the subject of giving, called
The Greatest Money-Making Secret in History (available from amazon.com).
Sometimes the words come easily, but frequently I struggle to achieve this
target.
If I waited for inspiration, I’d have written one book, rather than 80. (Seven
Secrets to Success, the book I wrote for my friend, is an example of a book that
virtually created itself. All I had to do was recycle the letter I wrote into a book
format.)
If you want to know exactly how I write my books, from conception, to
publication, and beyond, you’ll find all the details in How to Write for the New Age
Market (Llewellyn Publications, 2003).
My friend is now writing his first book. He has created an action plan, and is
writing for 90 minutes every day. I’m confident that he will achieve his goal.
This simple success formula has worked well for me. If you apply it to
whatever field you are in, I know it will work for you, too.
Live your dreams of becoming a successful author. Start today.
FREEDOM TO READ (HPP Press, New Zealand, 1972) (out of print – O/P)
SUN SIGN SUCCESS (Brookfield Press, NZ, 1982) (O/P) ISBN 0-86467-005-2
THE STARS AND YOUR DESTINY (Brookfield Press, NZ, 1982) ISBN 0-86467-009-5
HOW TO READ TEA LEAVES (Brookfield Press, NZ, 1982) (O/P) ISBN 0-86467-017-6
DISCOVERING NUMEROLOGY (Brookfield Press, 1983) (O/P) ISBN 0-86467-027-3
HOW TO READ MINDS (Brookfield Press, NZ, 1984) (O/P) ISBN 0-86467-039-7
SECRETS OF GHOST WRITING (Breese Books Ltd., UK, 1987)
HOW TO DEVELOP YOUR PSYCHIC POWER (Breese Books Ltd., UK, 1988) (O/P)
ISBN 0-947533-08-7
GOOD LUCK FROM BEIJING (Breese Books Ltd., UK, 1990)
REVEALING HANDS (Llewellyn Publications, USA, 1994) (O/P) ISBN 0-875420870-3
OMENS, OGHAMS AND ORACLES (Llewellyn, USA, 1995) ISBN 1-56718-800-1
TALISMAN MAGIC (Llewellyn, USA, 1995) (O/P) ISBN 1-56718-801-X
DOWSING FOR BEGINNERS (Llewellyn, USA, 1996) ISBN 1-56718-802-8
FENG SHUI FOR BEGINNERS (Llewellyn, USA, 1997) ISBN 1-56718-803-6
SEVEN SECRETS TO SUCCESS (Llewellyn, USA, 1997) ISBN 1-56718-797-8
AURA READING FOR BEGINNERS (Llewellyn, USA, 1998) ISBN 1-56718-798-6
SPIRIT GUIDES AND ANGEL GUARDIANS (Llewellyn, USA,1998) ISBN 1-56718-795-1
ASTRAL TRAVEL FOR BEGINNERS (Llewellyn, USA, 1998) ISBN 1-56718-796-X
CHINESE NUMEROLOGY (Llewellyn, USA, 1998) (O/P) ISBN 1-56718-804-4
101 FENG SHUI TIPS FOR THE HOME (Llewellyn, USA, 1998) ISBN 1-56718-809-5
FENG SHUI FOR THE WORKPLACE (Llewellyn, USA, 1998) (O/P) ISBN 1-56718-808-7
FENG SHUI FOR APARTMENT LIVING (Llewellyn, USA, 1998) 1-56718-794-3
FENG SHUI FOR LOVE AND ROMANCE (Llewellyn, USA, 1999) ISBN 1-56718-792-7
FENG SHUI IN THE GARDEN (Llewellyn, USA, 1999) ISBN 1-56718-793-5
FENG SHUI FOR SUCCESS AND HAPPINESS (Llewellyn, USA, 1999)
ISBN 1-56718-815-X
PALM READING FOR BEGINNERS (Llewellyn, USA, 2000) ISBN 1-56718-791-9
SUCCESS SECRETS (Llewellyn Publications, USA, 2001) ISBN 1-56718-788-9
WRITE YOUR OWN MAGIC (Llewellyn Publications, USA, 2001) ISBN 0-7387-0001-0
SOUL MATES (Llewellyn Publications, USA, 2001) ISBN 1-56718-789-7
PRACTICAL GUIDE TO PAST-LIFE MEMORIES (Llewellyn, USA, 2001)
ISBN 0-7387-0077-0
PENDULUM MAGIC FOR BEGINNERS (Llewellyn, USA, 2002) ISBN 0-7387-0192-0
PLAYING CARD DIVINATION FOR BEGINNERS (Llewellyn Publications, USA, 2002)
ISBN 0-7387-0223-4
IS YOUR PET PSYCHIC? (Llewellyn Publications, USA, 2002) ISBN 0-7387-0193-9
ENEMY WITHIN (Hazard Press, NZ, 2002) ISBN 1-877270-14-8
HOW TO WRITE FOR THE NEW AGE MARKET (Llewellyn Publications, USA, 2003)
ISBN 0-7387-0344-3
AMULETS AND TALISMANS FOR BEGINNERS (Llewellyn Publications, USA, 2004)
ISBN 0-7387-0504-7
FORTHCOMING: