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To, Respected sir/madam, I am student of T.Y.B.B.A.

From BRCM College of Business Administration, Is conducting study of Buying Behavior of Surat city female while purchasing services of a beauty parlour. This information is only use for academic purpose only. Please help me by filling up all the necessary information required. I assure you all the thanks.

Q1:How often do you go beauty parlour? Weekly quarterly Monthly Annually

Q2:What would you consider a beauty parlour for any of the occasions ? Party wedding Festival other

Q3:Would you be willing to pay a higher price for fair trade beauty parlor ? YES NO

Q4:How much do you normally spend at the beauty treatment? 500 1000 - 3000 500 - 1000 3000 above

Q5: What service do you purchase from beauty parlour? (Tick mark more than one) Haircut Pedicure style makeup Massage Manicure Facial

Q6: Would you prefer beauty therapist to be of a certain gender? Yes No

Q7: Do you think that beauty treatment is necessary now days? Yes No

Q8:What is the most important factor to you, when deciding upon your beauty treatment? Price Quality Service other

Q9: What services would you allow a licensed technician to perform in your home ? (Tick mark more than one) Haircut Pedicure style makeup Massage Manicure Facial

Q10: What beauty treatments do you regularly undergo at your parlour? (Tick mark more than one) Haircut Pedicure Waxing style makeup Massage Manicure Facial

Personal Information of Respondent


Name: ___________________________________________ Age: ___ Address: ______________________ Contact Number: _____________________________

TABULATION OF DATA
After getting the response from 40 respondents, I observe and analyzed all the information I got. From the analysis of that information, I prepare tabulation of data which indicates the all information given by the 40 respondents in the questionnaire.

Q1:How often do you go beauty parlour? Weekly quarterly Monthly Annually

Q.1 Weekly Response 2

quarterly 18

Monthly 15

Annually 5

Response
20 15 10 5 0 Weekly quarterly Monthly Annually Response

Out of 40 elements of my survey population,mostly respondent go to beauty parlor quarterly and very less respondent go to beauty parlor weekly.

Q2:What would you consider a beauty parlour for any of the occasions ? Party wedding Festival other

Q.2 Party Response 10

Festival 15

wedding 7

other 8

Response

Party Festival wedding other

This implies that, majority of the respondent go to beauty parlor festival and party.

Q3:Would you be willing to pay a higher price for beauty parlor treatment ? YES NO

Q.3 YES Response 18

NO 22

Response

NO

Response YES

10

15

20

25

This survey implies that majority of the respondent to pay not higher price for beauty treatment.

Q4: How much do you normally spend at the beauty treatment? 500 1000 - 3000 500 - 1000 3000 above

Q.4 500 Response 8

500 - 1000 14

1000 3000 12

3000 above 6

Response
Response 14 8 12 6 500 500 - 1000

1000 - 3000

3000 above

Q5: What service do you purchase from beauty parlour? Haircut Pedicure style makeup Massage Manicure Facial

Q.5 Haircut Response 28

Pedicure 15

Facial 22

Manicure 10

style makeup 18

Massage 8

Response
Massage style makeup Manicure Facial Pedicure Haircut 0% 20% 40% 60% 80% 100% Response

Q6: Would you prefer beauty therapist to be of a certain gender? Yes No

Q.6 YES Response 29

NO 11

Response
30 25 20 15 10 5 0 YES NO Response

This survey implies that majority of the respondent will not prefer beauty therapist to be of a certain gender.

Q7: Do you think that beauty treatment is necessary now days? Yes No Q.7 YES Response 34 NO 6

Response

YES NO

Out of 40 elements of my survey population, majority of the respondent think that beauty treatment is necessary now days.

Q8:What is the most important factor to you, when deciding upon your beauty treatment? Price Quality Service other

Q.8 Location Response 14

Price 28

Quality 19

Other 28

Response
30 25 20 15 10 5 0 Location Price Quality Other Response

Q9: What services would you allow a licensed technician to perform in your home ? (Tick mark more than one) Haircut Pedicure style makeup Massage Manicure Facial

Q.9 Haircut Response 31

Pedicure 18

Facial 35

Manicure 27

style makeup Massage 36 32

Response
40 35 30 25 20 15 10 5 0 Haircut

Response

Pedicure

Facial

Manicurestyle makeup

Massage

Q10: What beauty treatments do you regularly undergo at your parlour? Haircut Pedicure Waxing style makeup Massage Manicure Facial

Q.10 Haircut Response 6

Pedicure 11

Facial 25

Manicure 16

style makeup Massage Waxing 19 24 36

Response

Haircut Pedicure Facial Manicure style makeup Massage Waxing

SAMPLING PLAN
Target Population:-

My target is of female population while purchasing beauty services.

Sample Size:-

The sample size for this research project is 40 Sampling Method:There are two types of Sampling Method is available for collecting information.

(1) Non Probabilistic Techniques. (2) Probabilistic Techniques. There are also further participation of four - four method to each. From the second technique which is Probabilistic Techniques, I used simple random sampling method for collecting information. I select sample randomly by using simple random sampling method. Sampling Frame: I also not went for any list or information from the available sources. I just select female around me, so this is my sample frame.

Execute sampling process:This will need some documentation and processing and data

sample frame. we will fill up 40 questionnaire and cover whole area of surat customer and their population.

Thank You.

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