Colgate-Palmolive (India) Ltd is engaged in the personal care business, which includes oral care.

The oral care products manufactured by the company include toothpastes, toothbrushes, toothpowder, whitening products and mouthwash. The personal care products manufactured by the company include body wash, liquid hand wash, shave preps, skin care and hair care. The household care product manufactured by the company includes surface care. The other products and treatments provided by the company include gingivitis treatment, sensitivity treatment, tooth whitening, fluoride therapy, mouth ulcer treatment and specialty cleaning. Colgate-Palmolive Company is the company's ultimate holding company. Colgate-Palmolive (India) Ltd was incorporated in the year 1937. In the year 1983, the company introduced their successful product Colgate Plus toothbrush in the market. In the year 1988, CPIL received a licence for producing 24,000 tonnes per annum of fatty acids. They also registered with DGTD for production of 30,000 tonnes of toilet soap per annum. In June 1988, the company established a wholly owned subsidiary at Hetanda in Nepal to manufacture the toothpaste and tooth powder initially. In the year 1991, the company launched new Colgate Gel Toothpaste, Palmolive Extra Care and new Palmolive soap. They also re-launched a high quality Colgate Plus and other toothbrushes. In the year 1994, the company acquired the oral hygiene business of Hindustan Ciba-Geigy Ltd. In the year 1996, the company introduced the Colgate fresh stripe toothpaste and Palmolive naturals soap in personal care products segments, Keratin Treatment Shampoo and Palmolive optima in Hair care segment. Also, they established a modern facility at Aurangabad to manufacture Dicalcium phosphate, a key ingredient for toothpaste. In the year 1998, the company launched Colgate Double Protection toothpaste for the entire family. They launched the ad campaign for their new product Colgate Double Protection toothpaste in competition with rival brand Pepsodent from the Hindustan Lever stable. In the year 1999, the company launched three new products, such as Colgate Double Protection, Colgate Total and Colgate Sensation. They started a new research and development centre, a manufacturing facility in Nepal. Also, they completed a dicalcium phosphate facility in Aurangabad. In the year 2000, the company introduced two new variants to their Palmolive Naturals soap range and revitalised their sandalwood soap. Also, they launched two new variants in their Palmolive Naturals range of beauty soap lime and milk cream. The company re-launched their Colgate Gel as Colgate Fresh Energy Gel. During the year, the company entered into a strategic tie-up with Calcutta-based First-net Solutions Ltd for joint sales promotion of Colgate Fresh Energy Gel toothpaste on the Web portal called www.yantram.com. They made a foray into a new category of herbal care with the launch of Colgate Herbal touted to be a vehicle for increasing the company's rural market penetration over a period of time. During the year 2000-01, the company launched Colgate Herbal Toothpaste, Economy Toothpaste, Colgate Zig Zag Toothbrush, Colgate Navigator Toothbrush and Transparent Skin Care Soap in the year market. They came out with a mega promotion, 'Colgate ke andar kya hai', which was one of the key drivers in strengthening the consumer bond with the Company's oral care and personal care brands. During the year 2001-02, the company re-launched Colgate Fresh Energy Gel with a refreshing falvour in a unique first-of-its king transparent tube and economy toothpaste. During the year 2002-03, the company re-launched their flagship brand, Colgate Dental Cream. Also, they re-launched their premium toothpaste, Colgate Total, in a green and white striped paste

format. They launched Colgate Navigator Plus toothbrush to deliver excellent cleaning with a high degree of comfort and control. Also, they re-launched Colgate Super Flexible with the consumer promise of '3-way action for a comfortable clean'. During the year, the company divested their entire shareholding in Camelot Investments Company Ltd (Camelot), a wholly owned subsidiary of the company. During the year 2003-04, the company launched Colgate Herbal White striped toothpaste with lemon extracts, eucalyptus and mint. They launched Colgate Navigator Plus Toothbrush in the market. During the year 2004-05, the company established a state-of-the-art additional toothpaste manufacturing facility at Baddi, Himachal Pradesh to meet the growing market demand. The first phase of the facility became operational in April, 2005 During the year 2005-06, the company established Oral Care Category Innovation Centre works closely with the Technology Centres in India and U.S.A. to shape ideas into products that meet today's consumer needs. They launched Colgate Advanced Whitening, Colgate Active Salt, Colgate MaxFresh Gel and Colgate Super Flexible Toothbrush with Unique Tongue Cleaning Feature. During the year 2006-07, Sewri manufacturing facility discontinued its operations with effect from September 27, 2006. During the year 2007-08, the company acquired 75% shareholdings in three companies, namely, Advanced Oral Care Products Pvt Ltd, Professional Oral Care Products Pvt Ltd and SS Oral Hygiene Products Pvt Ltd and thus they became subsidiaries of the company with effect from November 1, 2007. In April 2008, the company acquired 75% shareholding in CC Health Care Products Pvt Ltd at Hyderabad for a total consideration of Rs 1,93.83 lakh. Thus, the company became a subsidiary company. During the year 2008-09, the company acquired the remaining 25% shareholding in SS Oral Hygiene Products Pvt Ltd at a total consideration of Rs 77.70 lakh. Also, as per the scheme of amalgamation, SS Oral Hygiene Products Pvt Ltd was amalgamated with the company with effect from March 26, 2009. During the year 2009-10, the company acquired the remaining 25% shareholdings in Professional Oral Care Products Pvt Ltd and CC Health Care Products Pvt Ltd at a total consideration of Rs 2.40 crore and Rs 69.07 lakh respectively. Also, as per the scheme of amalgamation, Professional Oral Care Products Pvt Ltd and CC Health Care Products Pvt Ltd were amalgamated with the company with effect from April 1, 2009. In June 2011, Essel Propack Ltd signed a long-term agreement with the company to set up a plant in Goa at an investment of Rs 400 million. The company has decided to set up a greenfield facility at an upcoming industrial estate in Sanand in Gujarat with an estimated investment of Rs 200 crore. The company has been allotted 100,000 sq metres of land at the upcoming GIDC industrial estate in Bol village in Sanand-II by the Government.

From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across the country. The Company has grown to a Rs. 2805 crore plus organization with an outstanding record of enhancing value for its strong shareholder base. The company leads the Rs.5200 crore Indian toothpaste market by holding 53.2% of the market share. Since 1976, Colgate has worked in close partnership with the Indian Dental Association (IDA) to spread the message of oral hygiene to children across the country under its Bright Smiles, Bright Futures Schools Dental Education Program. This program has successfully reached more than 105 million school children covering around 2,34,756 schools across the country since its launch. The program focuses on children so that the message of good oral hygiene is carried home to families and the community at large. In 2004, as an additional effort to create awareness for good oral hygiene Oral Health Month (OHM), was introduced. Since its launch, OHM is conducted each year during September / October, where free dental check ups are conducted by Colgate in partnership with IDA across the country. Conducted in designated towns and cities to establish and promote the importance of good oral hygiene, OHM is Colgates mass consumer contact program. The strong relationship and the trust of generations of consumers, trade and the dental profession built over decades of operations in India has made Colgate a trusted household name. In 2009, Colgate-Palmolive (India) was adjudged as the Best Value Creator (Mid C ap Category) in the 2009 Outlook Money NDTV Profits Awards. In 2003, Colgate was ranked Indias #1 Most Trusted Brand across all categories by Brand Equitys Most Trusted Brand Survey conducted in conjunction with Neilsen a position it held in succession for four consecutive years from 2003 to 2007 and has been the only brand in the top three coveted position in all the 8 surveys conducted since 2001. Prior to this, Colgate was also rated as the #1 brand by the A&M MODE Annual Survey for Indias Top Brands for eight out of nine years during the period 1992 to 2001

Colgate-Palmolive Company is an American multinational consumer products company focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products

(including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. Colgate-Palmolive (India) Ltd is engaged in the personal care business, which includes oral care. The oral care products manufactured by the company include toothpastes, toothbrushes, toothpowder, whitening products and mouthwash. The personal care products manufactured by the company include body wash, liquid hand wash, shave preps, skin care and hair care. The household care product manufactured by the company includes surface care. The other products and treatments provided by the company include gingivitis treatment, sensitivity treatment, tooth whitening, fluoride therapy, mouth ulcer treatment and specialty cleaning. Colgate-Palmolive Company is the company's ultimate holding company. Colgate-Palmolive (India) Ltd was incorporated in the year 1937. From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across the country. The Company has grown to a Rs. 2805 crore plus organization with an outstanding record of enhancing value for its strong shareholder base. The company leads the Rs.5200 crore Indian toothpaste market by holding 53.2% of the market share.