March 17, 2013 Alexander Pompee Touch Up 651 Highway Avenue Miramar FL, 33023 Mr.

Jack Skip Walker Skipper Airlines 123 Coastal Blvd. Miami, FL 33131 Dear Mr. Walker, We are honored to receive your invitation for your Request for Proposal. This sounds like a fantastic business opportunity for both parties. After reviewing the background information you provided us as well as the requirements, we have created a guideline for the project. Attached to this letter is our detailed Request for proposal. If you have any questions regarding the brochure, please do not hesitate to contact us. We look forward to working with you! Warmly,

Alexander Pompee President Touch Up

Proposal Outline

(I) (II)

About Touch Up Experience

(III) Target Audience (IV) Project Approach (V) Personnel Roles

(VI) Operation and Quality Control Process (VII) Employment Practices (VIII) Project Management

(IX) Project Success (X) Budget

Skipper Charter Airline Marketing Brochure (I) About Touch Up

Touch Up is a full service ad-agency. We specialize in graphic design, media buying, copywriting, and market research. Touch Up is unique because we make a commitment to serving our community. We do pro bono work for small businesses as well as donating 1% of our annual revenue to local charities. Touch up works with a variety of clients from industries such as sports, music, tourist attractions, and volunteering.

(II)

Experience
Touch Up has worked with several Fortune 500 companies including Disney World, American Airlines, the Miami Heat, WWE, and Charles Schwab. Touch Up Inc. has done pro bono work for The Way At Home, Urban Rethink, and Winter Park Day Nursery. Touch Up Inc. has received the coveted ADDY award for their commercial spot for Feeding Children Everywhere. Touch Up Inc. designed brochures for Victoria Secret, Visit Orlando, Smokey Bones Bar & Grill, and GameStop. Touch Up Inc. has also made Forbes List of 500 best companies to work with.

(III) Target Audience

The primary audience for Skipper Charter Airline is the leisure traveler. Leisure travelers make up 60% of the customer base. A large untapped market we are looking to tap into are business clientele who frequently from Florida to the Bahamas and vice-versa. They make up 20% of the customer base. However, they have never been a target for marketing campaigns. We plan to concentrate on the business clientele as a way to increase the client base for Skipper Charter Airlines. We also plan target large market areas in both the Bahamas and Florida. Big Markets areas in the Bahamas include Nassu, Freeport, and Westend. Big market areas in Florida include Miami, Tampa, Orlando, and West Palm.

(IV) Project Approach

The brochure will take one month to produce. The first two week will be dedicated to finalizing the design of the brochure. Our design team has already designed the prototype of brochure. After finalizing the colors, folds, pictures, and content, the brochure will be ready for circulation. The third week will focus on distributing information to manufactures. The forth week will be spent on distribution.

(V)

Personnel Roles
All our teams will be involved in this project. The lead team on this project will be our design team. Our design team is responsible for concept, structure, and content. Members of our sales team will negotiate pricing for manufacturing with Flat Top Publishing. Our accountants will balance the total budget for the process. Our research team will be conducting focus groups as well as surveys. Our account executive will be the liaison for Touch Up Inc. and Skipper charter airline.

(VI) Operation and Quality Control Process

Our account executive will frequently communicate with Skipper Charter Airline. He will ensure that our team caters to our client as well as our target audience. Our research team will be giving the brochure to focus groups consisting of people who fall in the target audience. We will also have alternative designs on standby if our flagship copy is not received well. We will create a contract for Flat Top publishing, our lead manufacturer. If they fail to create or deliver the product within the allotted time, they will be responsible for reimbursing all the money we gave them.

(VII) Employment Practices

Touch Up Inc. is comprised of five departments called teams. Each team provides a function for Touch Up. There is a design team, sales team, research team, accountant team, and account executive team. Our design team is responsible for creating images, graphics, and templates for company projects. Our sales team is responsible for negotiating contracts with our partner manufactures to ensure our clients receive the best deal. Our research team is responsible for obtaining data on our clients history, sales base, and consumers. Our accountant team is responsible for balancing the budgets on the projects. Our

account executive team serves as a liaison between our clients and our teams. Each team is composed of highly specialized trained personnel. Each member of our various teams went through a rigorous interview process and had to provide extensive portfolios.

(VIII) Project Management

Each of our teams will have a specific role in this project. Each team is responsible for addressing components of the project. This is expanded on in section (V). This ensures the project is organized and our teams skills are utilized to appropriately. Our design team will serve as the lead team on the project because we feel a compelling design will attract the most customers.

(IX) Project Success

Touch Ups number one goal is customer satisfaction. We want to ensure our client is satisfied with our finished product. We also believe in genuine results. We our producing this brochure with the intention of helping our client attract more customers. We plan to guarantee those results by researching our clients targets, testing our product through focus group, and establishing a base of communication between our client and ourselves. By following our plan, we are guaranteed results through research, extensive testing, and cooperation.

(X)
HARD COSTS:

Budget
$1,255 850 850 645 $3,600

Paper Ink Printer fees Import Master TOTAL SOFTWARE

PROFESSIONAL FEE ESTIMATE: Design and Art Services $5,000

PRODUCTION FEE ESTIMATE: HOURS 9 5 9 9 9 18

Planning Printer Set Up Printing Fold and Sort Shipping QA

PRODUCTION FEES

$6,930