Monday, May 30, 2011

the world is changing, and we are growing up with it

Monday, May 30, 2011

Monday, May 30, 2011

contents
Brand Ambassadors Social Media & Opinion Leaders About The Embassy
Community Profile Network Features Engagement Mechanics

How it Works Points Brand Opportunities Participation

Campaign Partnership Polls & Focus Groups Integration
Learn more
Monday, May 30, 2011

Brand ambassadors
the brand ambassador is a marketing model that employs trusted, credible personalities to promote and give greater visibility to its brand products. But outside of the traditional, big money advertising world, where famous actors or sport stars are utilized as "ethical" promotional promoters of unique events or services, the idea of a new kind of brand ambassador, a grassroots conceived-one, has yet to trickle down the marketing strategies adopted by successful companies. brand ambassadors are similar to brand evangelists in that they also have a vested interest in seeing their favorite brand succeed. It's not so much that they attempt to influence other customers to buy a product, but that they share their passion for a brand with their fellow customers.

facebook.com/thegrooveboxx

twitter.com/thegrooveboxx

linkedin.com/thegrooveboxx

Monday, May 30, 2011

Brand ambassadors
A company markets to customers in order to sell more products, whereas brand ambassadors attempt to relay their passion for a brand to other customers. The Brand Ambassador is an advertising model that leverages the authority and credibility of online personalities to create a powerful direct marketing strategy. A respected followed authority, a blogger or small publisher targeting a specific audience niche can be a much more effective vehicle for marketing communication that the most expensive advertising campaign.

Monday, May 30, 2011

Brand ambassadors
Behind every press release, Web page, and social-networking account is a person. But when people hide behind organizational brands, it reduces the authenticity and transparency that people citizens, customers, fans have become accustomed to seeing in the emerging Web 2.0 media world. New social tools and niche communications instead allow communicators to connect with their audiences on a more personal level and develop what has been called ambient intimacy..

Monday, May 30, 2011

Ambient Intimacy
the reason behind facebooks loss of social relevance

35

150

500

1500

Robin Dunbars of maximum number of individuals

Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldnt usually have access to, because time and space conspire to make it impossible -Leisa Reichelt

Monday, May 30, 2011

Opinion Leaders
Through social software, these brand ambassadors have the potential to promote messages through what I call indirect, intimate influence. Brand ambassadors ideally listen and learn from ongoing conversations and then engage in them, forming bidirectional interactions. Ideally, they also talk about more than just their brands on social networks. A good ambassador will also talk about other aspects of his or her life, to the point that followers eventually begin to see the brand ambassador as something of a trusted friend.

Monday, May 30, 2011

Social Media + Opinion Leaders

The influence of opinion leaders is obviously leveraged by social media, so if brands approach these people in a correct way and ask them to join forces then we can expect some serious fireworks. A brand's social presence should be kept alive and nothing's more alive than a real person with friends, activities and stuff to talk about. It's hard for a brand to act like a person, but a brand can support a great person... and come to life!
the patterns of social relationships between people

Social Graphs

Monday, May 30, 2011

World of Mouth
The influence of opinion leaders is obviously leveraged by social media, so if brands approach these people in a correct way and ask them to join forces then we can expect some serious fireworks. People obviously still talk face to face but the internet has allowed for conversations to spread at lightspeed around the globe and be heard around the globe in minutes the web is now the largest masscommunication medium by far

Monday, May 30, 2011

i think therefore i tweet i have opinions therefore i blog i have friends therefore i connect i have interests therefore i engage

Monday, May 30, 2011

3 ways for brands to participate in social media

Passive Listening: Social Media Measurement Active Participation: Companies join the conversation under their real identity (or sometimes even with fake identities!) Influencing the conversation: Influencing opinion leaders can create a very positive brand sentiment at very low costs.

Monday, May 30, 2011

about

the embassy

Monday, May 30, 2011

about the embassy

The embassy is a private social network of handpicked affluent opinion leaders and trendsetters created to amplify brands presence thru carefully selected social graphs in the local niche A/AB consumers. Thru The Embassy brands can communicate directly with members, receive feedback, spread ideas, communicate The embassy members will be rewarded with a point system developed to reward engagement via sharing, commenting, participating in polls. Via this point system, members will receive special benefits, prizes and cash prizes

Monday, May 30, 2011

Community Segments
Hearts Clover
18-21 consumers 22-26 consumers 27-31 consumers Ages 32-35 consumers

Diamonds Spades

Monday, May 30, 2011

Community prole
Each age group within the embassy has recruited 150 carefully selected opinion leaders (25 per age) The embassy community is divided into 4 age groups with 120 carefully selected opinion leaders (30 per age) for a total islandwide network of 480 ambassadors Each group has been carefully designed by theGrooveboxx team and 4 Highly Influential Community Managers which are also a part of the market they will lead & manage Brand Champions Connected

Monday, May 30, 2011

Network features
Private social network Social Gaming Point System on network & extended through youtube, twitter, & facebook.com twitter/facebook integration Facebook application Insight/direct Interaction Chat High Speed VideoChat Mobie iphone/bberry/android app Special Rewards

Monday, May 30, 2011

Engagement Mechanics
The embassy members are rewarded for:

Sharing brand posts on open networks (facebook, twitter) Participating in Campaigns Engaging in online discussions Promoting events Mobile Photo & video Uploads Online Focus Groups Brand mention on status posts Attending brand events Benefits, Discounts + freebies from Partner brands

Monday, May 30, 2011

Engagement Mechanics
Via this point system, members will receive special benefits, prizes and discounts from our partners. The embassy will partner with brands relevant to our ambassadors lifestyle These brands will have access to this database of opinion leaders for communicating and sharing ideas and brand communication

Monday, May 30, 2011

how it works
With nearly every action you complete in theEmbassy you will be earning theEmbassy, which can add up to some serious money. Throughout theEmbassy you will see a symbol indicating all the ways in which theEmbassyCoins can be earned. In some instances Embassy Rewards will be awarded to you instantly once you complete an action (Filling out Monthly Stats, Profile Surveys, Completing Profile). In other cases they will be awarded once reviewed by theEmbassy managers (Brand Force/Community Force Campaigns, Submitting a Trend). Whether provided instantly or after review of a theEmbassy manager, awarded Embassy Rewards points can be reversed at any time if deemed in violation with theEmbassy Terms of Service (survey falsified, metric fraud) Once you have accumulated at least 2,500 Embassy Rewards you can redeem them directly on theEmbassy for PayPal credit by simply entering your e-mail address. You will then receive your PayPal credit via e-mail, which you can cash out via PayPal. Below is a list of all possible ways you can earn Embassy Rewards. For the Force Campaigns, Embassy Rewards offered are set for each campaign depending on the length, activities and metrics for each campaign.

Monday, May 30, 2011

Rewards Earnings Summary Action Performed > # of rewards awarded Current Stats > complete each month for 20 RRs

how it works
Knowledge Current Campaign

Profile Information

Brand Campaigns

Team Wave Campaign

Action Shock Campaign

Trend Generator

Monday, May 30, 2011

status levels
Ambassadors will be placed in the below categories based off your overall rank in points in relation to the rest of the embassy members in your specific age-group (high school, college or professional). Diplomat 0-20% Statesman 21-50% Director 51-80% Vice President 81-95% Royal Ambassador 95-100%

Monday, May 30, 2011

status levels

3 2 5

4
1

Reputation Points
Some points will be awarded automatically when an action is completed (logging in, joining a campaign, completing a survey, submitting a poll) other points will be awarded after confirmation by a TheEmbassy manager Reputation points that you earn for each action will be visible when you scroll over the icon. (e.g. scrolling over the Reputation icon on Stats would say +5 Reputation).

Note: Initial Reputation points will be calculated at the start of a program based on your past activity and profile completion.

Monday, May 30, 2011

Brand Opportunities

Monday, May 30, 2011

Embassy Prole
1 completely customized friends of the embassy profile Access of profile and platform 24/7 for duration of agreement Identify your brand with a team of over 500 islandwide ambassadors

Brand Channels
Brand Channels are external links directing ambassadors to sites that contain key information or relevant content about your brand

Monday, May 30, 2011

Focus Groups
Create you custom focus group or 1 on 1 consumer interview Interact and gain insight through an efficient online tool Combine Online & Offline interviews and pay participants online via paypal

The Embassy Allies

Ideal for Small Businesses or local brands. Participate by offering special discounts and redeemable gift certificates to our team of ambassadors in exchange for their WOM and online endorsement and marketing of your product

Monday, May 30, 2011

Friend of the Embassy

Category Exclusivity within age group Up to 2 Brand Channels (are external links directing ambassadors to sites that contain key information or relevant content about your brand) Completely customized friends of the embassy profile Access of profile and platform 24/7 for duration of agreement Identify your brand with a team of over 500 islandwide ambassadors

Monday, May 30, 2011

Important Dates

3 2 1

Private Beta
Beta Launch

Junio 15, 2011 | Ambassador Beta

Ambassadors only System test and learning

Client Test Drive & live! Network Interaction

Junio 30, 2011 | Client Beta

All systems ready, get ready for the fireworks!

July 15, 2011 | Embassy Launch Event

For a sneak peak before April 1st beta, contact us!

Monday, May 30, 2011

Rates
Brands
Participation
Monthly Rate 3 month Subscription 6 month Subscription 1 year Subscription

Rate US$3,000.00 US$2,700.00 US$2,550.00 US$2,400.00

Total US$3,000.00 US$8,100.00 US$15,300.00 US$28,800.00

Small Businesses
Participation
Monthly Rate 3 month Subscription 6 month Subscription 1 year Subscription

Rate US$500.00 US$450.00 US$425.00 US$400.00

Total US$500.00 US$1,350.00 US$2,550.00 US$4,800.00

In addition to Monthly Network Rate 25% of monthly investment must be invested in prizes, certificates or goodies to reward ambassadors

Coming soon out of the boxx!

Monday, May 30, 2011