A GR AT DU DIT EE IO N

18.06.13

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Scoop word banned Keylines!

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ECD Clive Challis skips private view to get drunk at Cannes

By Sam Hanson
Head of CSM Advertising and author, Clive Challis, has opted out of this years Degree Show Private View saying, just because its a big day for them, it shouldnt ruin my holiday. He refused to comment further, but students have confirmed that he did offer his building skills in preparation for the big night, I have a saw and a hammer if you need to build anything. The Advertising class, grateful for his willingness to lend a hand, hope that Mr. Challis will attend the show at a later date. Senior creative directors will be in attendance at the Private View and despite being quite disappointed with his decision, the class views his absence as a sign of confidence that the show will run smoothly. However, their tutors presence will not go unmissed and any hopes his students had of seeing him drunk on the night have been dashed.

Clive Challis advertising a chair as a crotch guard

Single Miami ad school student misses 2013 annual

By Sam Hanson One hundred percent of the students from CSM Advertising that entered D&AD received awards in 2013, bringing their overall winning percentage to higher than that of Miami ad school. Though this victory went largely unnoticed at the London University, the students in Miami were reportedly devastated. After deciding to take part in the D&AD Student Awards the CSM creative team, under the guidance of tutor Clive Challis (who was unreachable for a comment as he is in Cannes), developed an App that according to sources, blew the competition out of the f**king water. The creative team (Kwan Hee Cho, Angela Arnaout, Gregoire Barau, Inyoung Choi and Jingyi Yu) reportedly stayed up all night to finish their submission on time, which they all agreed paid off big in the end.

CSM creatives take D&AD best in year After 3 long years, CSM Advertising
By Sam Hanson Upon the completion of their BA in Graphic Design, the CSM Advertising class of 2013 is proud to announce that they have completed a degree irrelevant to their chosen line of work. In several lectures and discussions with industry leaders, they began to realise that many of their heros never intended to become advertising creatives at all. More often than not they

students proud to have worthless degree

had, or in fact have, a healthy hatred for the industry they work in. Dave Trott seems to be the only one who loves selling stuff, and possibly George Lois, but we have been unable to reach him in order to confirm that claim. At the time of print, the class was still searching for a single person in advertising that has ever been asked what degree they were awarded.

Identity for Central Saint Martins Degree Shows 2013

CSM Degree Show

19-23 June 2013

02 News 18.06.13

The Rise and fall of the rise Dave Trott lecture and fall of the ROAC agency inspires CSM students to not be f**king students
By Adrian Ncube VCBG (Vodka Cocaine and a Black Guy) was held as one of the greatest ad agencies of the 2012/13 in Central Saint Martins. Three individuals with a passion for Alpacas, Wombats, stereotypes and sexualising everything within their sight founded VCBG. The agency was formed in March 2012, their first project was to rebrand and potentially save Clintons cards, a company that was in administration. After having to close 350 stores the company looked o Central Saint Martins students as a last resort. VCBG were one of the agencies who took on the mammoth task of trying to save the failing company. The outcome was a success and VCBG was praised for their great accomplishment. Their down fall came during the dissertation period, they where asked to create a campaign for canned meat company Spam. The Unicorn incident. After the unicorn incident the agency split. Its the worst thing I have ever produced said Adrian Ncube who was one of the co-founders of VCBG. Now a freelancer with agencies such as A&C (Arnaout & Choi) Ncube said well when Diego, also known as Principe azul (blue prince) volunteered to be the unicorn, we ditched the whole strategy and just concentrated on seeing him as a unicorn. Asked if there was any chance of the agency reuniting he said I never say never, well I did just say it there but uhh. You A queer looking unicorn know what I mean.

Dave Trott (left) giving a lecture in Central Saint Martins

By Sam Hanson After a lecture given by the legendary Dave Trott, the CSM Advertising class of 2013 have begun their journey to stop being worthless students and enter the real world. The advertising bigwig began his lengthy four hour lecture by chastising the audience for being irrelevant, no good time wasters. He then spent the next three

hours reminding those who were brave enough to stay why they loved him in the first place. The no-nonsense East London native was able to persuade at least one student, Adrian Ncube (pictured), as to why he is considered one of the greats, despite starting his lecture with what many considered highly offensive criticisms.

Charley Lion, whilst enquiring about Mr. Trotts new book on the popular social media site Twitter, was able to wrangle a personal book crit with him after he unfortunately made an error in the spelling of her name. She hopes this proves that she has at least begun to become less of a student.

After borrowing design, CSM students await call from Campaign lawyers.
By Sam Hanson In hope that Campaign magazine has a sense of humour, editors of CSMpaign (after borrowing the design and layout of the popular advertising publication) have decided that they could totally get away with it and are quoted saying, its not like theyll see it anyway. They are now avoiding calls from unknown numbers and hope that their home addresses remain a

Quoted & Noted

if you are going to be on the web, you have to be better than porn

Hire people who are better than you are, then leave them to get on with it. Look for people who will Peter Souter aim for the remarkable, Id rather be thought of as who will not settle for the evil than useless routine.
Rory Sutherland David Ogilvy

If Im going to get shot, I want to get shot for a decision Ive made. Not for something I did through listening to anyone else.
Adam Crozier (former CEO of Saatchi & Saatchi)

18.06.13 News 03

CSMpaign ban use of word Scoop due to Campaign overuse

By Lukas Graut It was revealed today that the Kings Cross based publication CSMpaign have banned the use of the word Scoop in their articles due to over use by rivals at Campaign. A spokesperson from CSMpaign gave a short statement this morning saying, There are so many other words you could use - nab, pinchsteal the list goes on. We have decided not to push Campaign for a response in fear of a lawsuit, however made up this statement to fill the space, We at Campaign love the word scoop. We would scoop over everything if we could. In fact, were going to find the people responsible for CSMpaign and scoop them right into agencies of their choice. The editors of CSMpaign eagerly await these offers in a London coffee shop.

Mama Bear caught outside trendy Mayfair club Whiskey Mist

Mamma Bear lastest victim of Face of Brand fame

By Lukas Graut CSMpaign can exclusively report that after a rampage through Soho last week, Mama Bear of Scotts Porage Oats fame, has been admitted into a London based rehab clinic. Mama, birth name Patricia, is the latest victim of fame induced by brand attachment (following closely behind BeatriceEugine, the dinosaur recently used in Discovery Channels most recent TV campaign). Lukas and Barry, the creatives behind the Mama Bear ads released a statement to CSMpaign expressing deep sadness at the news of Patricias demise into depression and reported drug abuse. We had meetings with her management before the ads went out as there were concerns she would be unable to deal with the media pressure. They reassured us that they believed she would be able to handle itand thus the campaign went ahead.

Merely 12 hours after the first of the ads appeared live on television, Mama Bear was photographed being thrown out of the trendy Mayfair club Whiskey Mist. It is reported that she pinned a Goldie Locks look-a-like up against the wall in the ladies toilets. Although Scotts Porage have declined to comment, the rehab clinic where she has been admitted simply said, What did you think was going to happen? Shes a Bear.

*picture muthafckin caption*

Syanne The Baker reveals reasons for split with Lukas of B+L
By Lukas Graut After a strong winning streak of several high profile accounts including ASOS and Zipvan, we were shocked to hear when agency Strike a Pose closed abruptly earlier this year. After an almost six months silence, the representatives of both parties involved have lifted the lid on why creative pair Syanne Patterson and Lukas Grout chose to part ways. The liquidation of Strike a Pose was a direct result of a creative clash between both founding members Syannes spokes person told us. The statement continued My client (Mrs Paternson) is incredible happy for B+L and their continuing success. Mr Grout has failed to comment on the matter however, we spoke to the receptionist at his new agency B+L (which sounded suspiciously like Lukas himself). Her response could only be described as distressed.

Adam&eveDDB offer placement to first creative team that can find the agency
By Sam Hanson John Lewis powerhouse, Adam&eveDDB, have offered a creative placement to the first graduate team that can find their Paddington based agency. Due to heavy construction and a location much further west than most, the agency has resorted to recruiting anyone with the ability to find their building via the Bakerloo line. Inquiring about the best way to reach the agency, Lukas Grout of CSM asked, is that the brown line or the grey one? Charley Lion said she had in fact found Paddington station, but after about an hour of wandering, gave up and returned to her home in North London. Despite the wide use of smart phones, the agency is still inexplicably impossible to locate. At the time of print, CSMpaign can confirm that the placement is still available.

Online

04 News 18.06.13

An unholy amount of extra value vodka made Lisa and Diego realise that they could not walk straight but they could predict the future of advertising agencies:
JWT (1877 - Eternity) You will finally be put in an old peoples home. However, you will be kicked out after you find it funny to dress up as death and knock on each bedroom window. Saatchi & Saatchi (1970 1/2/2015 at 14:32) One of your daughters, Alexandra Taylor will start a religion that worships tomatoes. It will quickly spread and make the Vatican a ketchup factory. Wieden + Kennedy (1982 the second coming of Jesus) You will start a campaign to get people to use moonwalking ponies instead of cars as a greener and more effective mode of transport. AMV BBDO (1978 the 52nd coming of Jesus) You will finally come to terms with your Guinness addiction, you will go to rehab and come out triumphant. Then you will become a gambling addict and lose your soul on a bet with Charles Saatchi. BBH (1982 last sip of wine) If people thought turning water into wine was impressive, imagine when they see you turn advertising into wine. CP+B (1988 time machines are banned) A time traveller will journey back in time this week to tell you to beware of Paddy, before crumbling into dust. Publicis (1926 world domination is achieved) You will enter a hard and long negotiation to buy a little girls lemonade stand. Stay strong, my friend. ROAC (2012 2018 takeover by Publicis) The person reading this is trying to figure out who you are, they will fail and will then try to Google your name. RKCR/Y&R (1993 data not available at the moment) To compete with Virgin Galactic, Ryan air will launch 30 flights to the moon (hold luggage and space suit 15,000 extra). You will have to advertise it. TBWA (1970 2666) Be on red alert for a tsunami of CSM students asking for internships. Block all windows and reach the highest point in the building. BMB (2005 apocalypse) You Will run out of Bs and Ms to make your logo and will therefore decide to close the agency. Mother (1996 menopause) After the next Acer campaign your son is going to confess he got Megan Fox pregnant - please stay calm.

*caption caption*

To print or not to print: A modern book at traditional agencies

By Sam Hanson In leaving university and searching for a job in creative advertising, my partner Charley and I are faced with the question of the best way to show our work. Traditionally shown in an A3 portfolio, a modern book extends far beyond just print. We began the interview process with an online portfolio allowing us to include all digital and video aspects of our work. However, through a series of technological mishaps and less than stellar wifi connections, we decided our site was not enough. We discussed the possibility of a .pdf book, an ipad presentation, and an interpretive dance, but at the end of the day decided on good old fashion print. Our decision to print was punctuated by a meeting with TBWA chairman Peter Souter mere hours after the completion of our physical book. After being ushered into his office, we were enthusiastically asked for something to flip through. The choice of words was a decisive answer to a question we had long been pondering. Though many agencies like to think of themselves as forward thinking and technologically competent (and most of them are), it became clear that print still rules supreme in an industry focused on great ideas. It is the fastest way for us (young creatives) to communicate our ideas to the people who can give us jobs. Dan Watts of Fallon London said that he wants to see our campaigns in a single sentence. In the lead up to our final show, our printed book will be what is displayed at the private view, our site accessible by taking a card. As much as we would like to show all aspects of our work at the show, we realize that nobody wants to navigate a website in a public space, especially when they are really just there for the free booze.

18.06.13 News 05

*caption caption*

Students celebrate bank holiday despite being largely unemployed

By Sam Hanson With the approach of their final degree show, sources close to the administration can confirm that the majority of CSM advertising students took the opportunity to go outside on Monday, May 27th. In a shocking display of professional freedom, the job hopefuls joined the rest of the nation in relaxing in the sun, despite being unemployed. Enticed by the hoards of Londoners drinking heavily on Sunday, the students took Monday off not because they were hungover, but just because they could.

ATHLETIC ARTISTS?
By Tom Fowler Sport is a word seldom used by students at St Martins College of Art and Design. The word astroturf is only uttered if someones smoking the stuff, or very occasionally you might hear, I went skiing on my gap yah... Not any more. Two table tennis tables have been installed in the entrance hall. Appearing at the start of the year, the tables have proved surprisingly popular. They remain in use from dawn til dusk and stu-

dents are evolving into athletes. Will we see a generation of muscle bound artists drinking protein shakes mixed with oil paints? Will avant garde dress combine with Adidas track suits and Umbro trainers? Will the 2016 Games be overwhelmed by CSM ping pong masters? Who knows? Is this just the beginning? Perhaps we can look forward to boxing and cheerleading classes next year, with Paul Renny as head honcho! As advertising students we are required to know everything about the products we are trying to sell. Whether its drinking Guinness at 10 am, eating ungodly amounts of Thortons chocolates, or inhaling UHU fumes in enclosed rooms, this is work. It is through these investigations that insights are found and turned into the campaigns you see in front of you. We have just begun our careers in advertising, but already have found much joy in turning to the bartender and asking for our next brief.

Do you study at all?

Thats what we call this.
By Angela Arnaout Many people say the more prestigious the university, the less class you have. And though that may not be the case with CSM, it certainly seems that way to the outsider. No one was surprised when Angela Arnauts mother had a slight problem with drinking at 10 am. Guinness taste tests are one thing, but when given a Jameson brief, all hell broke loose.

06 feature 18.06.13
1

You say tomato, I say

By Sam Hanson fter a lecture given at CSM this past term the legendary Alex Taylor stuck around for a week to yell at the soon to be graduating 3rd years. Lulled into a false sense of security by her northern accent, the class was shocked to find that her crash course in art direction was in fact

Alex Taylor
A
one of the harder briefs they would complete for their degree. In search of freshness, the class tried their hand at re-art directing a campaign for the Chevy Lumina, an American mid-range sedan, or the least fresh car ever produced. With two campaigns each to choose from, the class was in direct competition for the coveted Tomato award. Named for an insight from Paul Smith about how to sell fruit in a street market, the tomato award is given to the campaign with the freshest art direction and overall impact. After showing solutions reached by the likes of Steve Dunn, the Tomato award was giv-

en to Kwan Hee Cho for his creative use of illustration. Inyoung Choi and Diego Sepulveda received honorable mention for their art direction while the rest of the class received pity tomatoes adorned with the contact information of Alex Taylor. Though devastated at his loss to Joe, Adrian Ncube was able to see the bright

side of things, well I got a real tomato, Joe only got a plastic one. What use do I have for a plastic tomato? I can use this (holding out his organically grown fruit) At time of print several of the tomatoes had been consumed in a protest about the judges decision. It has been reported the decision will not be changed.

18.06.13 Opinion 07
5 9

Charley Lion

The learning Curve

What our advertising class has taught us.
6
or this special edition of Csmpaign I decided it would be interesting to investigate what exactly we have all learnt over the last couple of years and whether any of those lessons have stuck. For Sam Hanson, it was learning that the answer so often lies in the brief that etched itself firmly in his mind. Echoing the sentiments of our course leader, Clive Challis, Sam continued [the most important thing] is to read the brief. Twice. To read the f**king brief . For others it seems that the lessons of advertising legends have had most impact. After taking part in Alex Taylors Art Direction Masterclass, Syanne Patterson said she will now never forget that the Keyline is key. This class also made a big impact on Ken Tan who commented, art direction isnt just about making things look pretty; every element, font, choice, layout has got to have a reason behind it. Some are still battling with the idea of constraints around creativity. Learning more about the real world of advertising has created its own issues for Angela Arnaout, who feels that learning about cost, size and media has made her feel less creative. Angelas thoughts reflect the concerns of many - we are well-aware that what the client wants and what we want is a debate that we have only lightly touched upon in Uni. There is no doubt advertising can be puzzling, but studying it has also taught us some decent life-lessons too. Adrian Ncube learned about taking and giving constructive criticism and Lisa Angelevitch says she learnt not to forget to ask why in everything not just advertising. Lisa followed this up with, you will always have better ideas working within a team than on your own and your cup of coffee could be the biggest source of ideas. We are currently trying to discover where this mystical coffee cup came from. Other thoughts, including Barry Chengs, Benefit, benefit, benefit! The audience wont give a monkeys if you dont give them a benefit. An interesting point which links to the idea of help dont sell which Syanne picked up from Droga 5. It was thinking like this that has seen the creation of a number of interesting and useful apps developed by the class, so it seems that something has been going in. What else? Keep it simple, be fearless and strategy is king and the key to a great strategy is research were also all popular. So it turns out that it wasnt all in one ear and out of the other. Charley Lion is a copywriter in the greater London area and can be reached at cjlion@hotmail.co.uk

1. The original ad supplied by Alex Taylor 2. Kwan Hee Joe Chos winning submission

3. Diego Sepulvedas honorable mention 4. Inyoung Chois honorable mention 5-7. Diego, Inyoung and Joe accepting their awards 8. Syanne Patterson and Lukas Grout protesting the decision 9. The Tomato Trophy in all its glory

08 Close-up 18.06.13

Class disheartened as Ringo lands job three months before graduation

By Lukas Grout Self-titled game addict and ex sushi chef Ryuto (aka Ringo) of has announced his partnership with famed Japanese Advertising agency, Dentsu. This has received a bitter-sweet reception at Central Saint Martins where many students are still frantically searching for work (hint hint). While the majority of the class declined to comment, it is reported Adrian Ncube congratulated Ryuto and wished him all the best in the future. Adrian then went on to say this was provided he severed all ties with the UK advertising industry post his departure.

CSM ADVERTISING 2013

Meet the teams

Creatives successfully steals stationary from yet another agency

By Lukas Grout After interning at a number of high profile London advertising agencies CSMpaign can reveal that two of our editors (who cannot be named for legal reasons) have stolen in excess of 9 worth of stationary from three agency resource cupboards. The thefts became apparent after the individuals constantly turned up to crits using branded agency stationary much to the confusion of fellow classmates. There were pads, pencils, pens

all with agency names on them, said an unnamed source. Although it may seem, first and foremost, against the law to steal, Clive Challis released a statement from a bar in Cannes claiming it was a creatives right to take agency stationary, also admitting that he has a vast collection of stolen goods himself. When we contacted the agencies in question they said they were happy for their placement creative teams to take the odd pen or two but wanted to deter future teams from taking the piss. However, they went onto reveal they believed an agency police presents would be a step too far in preventing stationary-based crime.

Having already experienced the advertising world, Joe from Seoul (who has a remarkable resemblance to Psy of Gangnam Style fame), came to CSM to sharpen his skills and knowledge. Greg, from Paris, was driven into the advertising world by his vivid curiosity and his love for ideas. Having originally teamed for the D&AD student competition, they then decided to stick together on a firm basis of a love and hate relationship. Joe would share the depth of his insight and experience while Greg would bring all his playfulness and obsession for detail to the table. Stubbornness and disagreements aside, their D&AD subsequently resulted in a Best of Year ribbon. With their thirst for great ideas, both maniacs are probably still fighting (productively) over some sort of brief as you read this very sentence.

Our first encounter involved a granny costume, a pony and a sombrero and we have never looked back. We are a creative team that tackles problems in a quirky way and with a lot of energy (because of our coffee addiction). Our ultimate dream is to own a wombat.

Do csm graphic design students hate course advertisers? Studio silence says yes
By Lukas Grout In a recent poll investigating the popularity of various CSM Graphic Design students, those on the Advertising pathway were voted the least popular. The tension between the different routes (Design and Interaction, Illustration, Moving Image and Advertising) has grown wider since final hand-in. It was then that the other pathways found out that after investing three years in their Graphic Design degree the Advertisers were permitted to simply hand in a USB for marking (instead of the mass of printed work that was required of the others). When asked why they hated the advertisers so much, they replied with a chorus of because they are employable!

A series of 3 print campaign ad for The Week magazine. Copy: Your weekly essential news, only.

18.06.13 Close-up 09

A little about the only girl team. We never really decided to be a team, we just are. Says Angela. It was the legendary Guinness brief with Mike Durban, then Champaign with Ecover that made them realize they work well together. Everyone keeps telling us we are the planners, says Inyoung. They dont like to be labeled as the planners; their research is done only to be able to have a new and cool insight to be able to make a good ad. The initial team name was rabbits nail polish, but Angela hated it, so they stuck to the common Inyoung and Angela and made a logo.

Tom Fowler and Miles Brown: two average Joes, who occasionally stumble across good ideas, enjoy cheap lager, and still watch cartoons in the mornings.

When you have a stubborn writer set on strategy and an obsessive designer masquerading as an art director - if they dont kill each other in the process they fortunately end up with ads. Sy & Ken began collaborations in their second year and since then its been a spree of pencil snapping, layout pad flinging and general missiles of wayward stationary, with Ken the wonted target. Its how they work best. Sy believes a good strategy is like a good alibi. It needs to be agreed on from the start, keep the work out of trouble and should be worth killing for. Ken on the other hand, lets his aesthetic tastes mould the look of each campaign. This may take time and invites his own protractors to be propelled towards him. The team try to experiment with the media and carrying out their solutions as far as their skills allow. Enjoying the full process and letting part of their personality feed through. A personal favorite of theirs is their Elastoplast campaign. A 1m roll for cuts of all shapes, gapes and sizes; the team took advantage of outdoor and print media to apply a relevant narrative to accident specific locations.

It is exactly 4000 miles between the birthplaces of Samuel Hanson and Charley Lion. United in London to be trained in the art of art, the team soon found a challenge so great, to turn it down would dishonor not only their families, but also close friends, and potentially enemies; that challenge, advertising. Charley a writer, Sam a ginger, they charge forward into the creative battlefield that is their newly found home. Looking back only to laugh at the crumpled bodies of lesser creatives, they are an unstoppable force of English sensibility and American brashness. Made strong by the respect of their peers, they feed on the small ideas, searching at long last for the idea most will only whisper about in dark corridors, the big one. Like Ahab and his whale, their passion is lost in a fog of obsession, and the only way out is creating the greatest campaigns this world has ever seen.

10 Close-up 18.06.13

10

Barry originally from Hong Kong, reserved and a deep thinker. Lukas a born and bred Londoner, loud and vulgar. It shouldnt workbut it does. B+L as theyve become affectionately known have snuck through the doors of AMV BBDO, freelanced at M+C Saatchi and just won a live pitch through BMB for the fantastic charity Educate for Life. After seeing a staff meeting at one of their favorite agencies they scrapped their book and made a new one in just two weeks. After several book crits across London, it proved to be right decision. With a new approach to content and what that could potentially provide for a client, Barry and Lukas pride themselves of projecting a honesty through their work. Understanding people is something that has proved an invaluable tool, both at CSM and working in the industry. Most importantly of all even though school is over, they are still having fun. They eagerly await their work from two live briefs for client approval to launch on the web and go to print.

Solo worker. Doesnt mean I dont have friends. Doesnt mean I am difficult to work with. Just how it turned out. And I am glad what I have done.

Showing the benefits of a car with a strange design(strange in a good way). Using the layouts of the original VW Beetle ads sending the message to that generation. Challenging the stereotypes of burdens of owing a car in the big cities.

Ringo. (Ryuto Furukubo) Born in 89-year Tokyo.Activity is carried out as an art director, however his specialty is the strategy based on the idea. When being internship at Ogilvy One in 2011, the problems of not getting many people to memorize a name occur frequently, and it serves as a cause and makes the activity name Ringo. He set a high value on Visual communication as important as a style and, probably, as for it, that he is not treating English as the first language has influenced greatly. The utterance it is good even if the quality of a work will fall, if everybody is having fun is famous for having given a big shock to the interviewer of Dentsu. This thought appeared to one of his works called Urban color prohect, Ringo used the pleasure which technology originally has, and it is reflecting in a product and bland well. By the way, his reason for staying in Britain is greatly simple, he only said because i like UK rock..

This is Mama BearPatricia once you get friendly. She is the Scotts Porage Oats mascot and will be running the charity races this summer. You can follow her training process on Twitter, Vine and in Take a Break Magazine. Dont believe us? Check for yourself @ scottsmamabear / Mama Bear (Vine).

18.06.13 Private view 11

egreee CSm df atur show e

Ten things you should know

when you visit us
By Syanne Patterson

1 Youre in NC1 - Its the newest post-code in

town dont you know. Only the trendiest takeaway fliers get left here.

2 More Propaganda - Want a taste of contextual

perspective before the show.The British Librarys exhibition Propaganda: Power and Persuasion is just down the road. Displaying collection of posters, films, cartoons and textbooks, discover how media strategies have been used throughout history to influence and persuade citizens of the state. Kings Cross Site has a number of architectural features that may strike some interest, including a giant birdcage (all giant birds have been detained for duration of the show.) the highly recommended coffee at Caravan just isnt enough to start the day theres always an alternative on the menu. Their restaurant is located on the ground floor of the Granary building. Fuel up while youre here. (or out for that matter) take a walk through Camley Street Natural Park. Our little oasis hidden in the newly renovated confides of Kings Cross, its a bit of green and offers up the opportunity to take a dip in a pond. closest pint. Youre welcome.
The new Central Saint Martins campus

3 Theres Fountains..with lights - The new

4 Breakfast Martinis & Marmalade Toast - If

Purpose built Kings Cross campus finally being used as it was intended, a gallery space.
By Samuel Hanson The CSM degree show, which runs from June 19th- 23rd, will allow the brand new Central Saint Martins building to be showcased as its designers have always imagined it. Plagued by ugly construction at last years show it was a less than ideal gallery space for the colleges final showcase. This year however, the construction is restricted to the outer reaches of the campus, giving the administration a chance to really feel good about the space. The bare walls and high ceilings make it an ideal space to show the incredibly creative work done by the students. A visitor to the show said, its really incredible, its almost as if the work and the building are complete opposites. The graduating students are excited to see what their new building can really do when used properly. They have waited two long years after moving from Southampton row to see the reason for the move, and it is finally here. An advertising student who ask to remain nameless said We hope that people will come to see the building, and then all we have to do is give them a chair and they will look at our work. Your chance to see the newly finished campus is June 19th-23rd, all private view inquiries can be sent to samueladamshanson@ gmail.com

5 The weather might be good - On your way in

6 Pub with a Rhino - The Star Of Kings has the 7 Ghost Station - Just a short amble up York Way
stands the old York Road station, closed in 1932, it is occasionally used as a film set.

8 Kick the Kerb - If school dinners not to your lik-

Degree Show advertising room modeled on Nannas Den

By Charlie Lion Degree Shows are great fun - all that fresh talent, innovative work and (how could we forget) free booze. However, they also have their downfalls, namely a lot of traipsing around and no where to sit. So to combat this little dilemma the CSM advertising class of 2013 have decided to create a kind of sitting-room. Situated in a separate room from the main show the idea is to make a comfortable space for visitors to sit back, relax and peruse the CSM advertisers work at their own leisurely pace. Members of the class

ing and you prefer to go out for something more street check out Kings Boulevard Kerb. This hosts a variety of street vendors offering up international nibbles. Place Travel Festival will be running during our exhibition, hosting a number of esteemed travel writers, bloggers, comedians and a cartoonist for talks, comedy and masterclasses. Find the editors of CSMpaign at the round-the-world wine tasting. eas of the Kings Cross Site. Yup, that is convenient.

Advertisers or Interior Designers? News on our space from the CSM Degree Show
will design their own lounge-areas consisting of comfy chairs, coffee tables, lamps and, of course, their books. With ideas ranging from eclectic Nannas den to keep-it-simple chic the chirpy class are channelling their inner interior designers and hoping to create something that reflects their colourful characters. Look out for pot plants, bear-skin rugs, scatter cushions and much more touches that they hope will make it more warm, inviting living-room than cold, clinical deadzone. So come and make yourself at home with the CSM advertisers on the 18th June 2013.

9 Michael Palin is over the road - The Kings

10 Free Wi-fi - Open access in the surrounding ar-

12 Private view 18.06.13

Where in the world?

A B C D E F G H I J K L South Korea France Russia Columbia Lebanon England Barbados Sinagpore America Hong Kong China Japan

Team

Hometown

Website

Email

Twitter

Team

THE CREATIVE FLOOR (PLAN)

By Syanne Patterson How not to get lost during your visit. Beware of an Imposter - Googlemaps may point you towards another Granary Square in N1. Make sure youre heading towards Kings Cross and not the one in Islington, however if you do end up there we recommend visiting Freightliners Farm, its almost the same thing, just with a few more sheep. Find us on the second floor - Once you get through the entrance the quickest route is to take the canteen staircase on your right up to the second floor then make a left. Walk through the graphic studios in Block F through to Block K and well be the cosy room on the left hand side. Dont forget to wipe your feet!

Stairs

Toilets

Toilets

Toilets

Toilets

Stairs

Central stairs

Canteen stairs

hey! Find us here!

Theatre stairs

Stairs

Toilets

Toilets

Stairs

Stairs

Toilets

Directions

Upon entering the Airport terminal and passing through security, please make your way to the second set of stairs (middle bridges) and head to the second floor. Turn left to cross the bridge, enter the first studio on your left (before the toilets), and one final left to see us. We thank you for visiting CSMpaign and hope you choose us in the future.

CSMpaign, Granary Building, 1 Granary Square, Kings Cross, London N1C 4AA Director/ Captain America Samuel Hanson, Head of Design/ Design God Ken Tan, Copy Editor/ Anna Wintour Charley Lion, Executive Producer/ Head of PR Lukas Grout, Contributors Syanne Patterson, Elizaveta Angelevitch, Diego Sepulveda, Tom Fowler, Miles Brown, Adrian Ncube, Angela Arnaout, Inyoung Choi, Ryuto (Ringo) Furukubo