UNIVERSIDAD EAN

FACULTAD DE ADMINISTRACIÓN, FINANZAS Y CIENCIAS ECONÓMICAS

IDIOMA II

GUIDELINE 3

AUTOR
JUAN SEBASTIÁN URQUIJO ESPINOSA

DOCENTE
JORGE ALEXANDER CAJAMARCA CAJAMARCA

BOGOTÁ D.C.
2022

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TABLE OF CONTENTS

Opinion essay 3
Cover letter 4
Video activity colaborative 5

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From my point of view, advertising is essential for any economic activity,
advertisements are the starting point for making a product or service known,
however, advertisements must have quality standards, within which also specify
clear parameters for the correct development taking into account factors such as
respect, ethics and responsibility at the time of making an advertisement and in
advertising in general.

Regarding the means currently used, I consider that some are used with a double
intention, depending on the purpose. Many of the methods used in advertising are
focused in order to increase profits, but despite the fact that the purpose has a
good intention, it can cause rejection in society because it affects some issues
such as race, sex and some common interests of society in general.

I disagree with the phrase since the advertising that is currently being worked on is,
on the contrary, ethics can be seen and is made known through different aspects
that have to do with each thing that is wanted to be published.

If you want to make a difference, you must start by having a clearer idea that things
have changed and that every day that a good publicity or a bad one begins, they
will judge it anyway, since society is in charge of making it Believing others that
thinking differently is wrong.

Society has also made sure that people stigmatize things that are reality, that they
continue to carry taboos on certain types of topics that should no longer be, since,
at this time, thinking, doing and feeling differently is part of a change and not badly,
when things change after so long they can become good for everyone.

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Dear James Burton,

Re: Juan Sebastian Urquijo Espinosa

I am a student of Business Administration, currently I find myself finishing my

professional career. I have recently seen a publication announcing vacancies for
different areas. I am writing this letter to apply for the position in the marketing
area.
I am a responsible, respectful person, I am confident and I am a tireless worker, I
am a reliable person, I have skills to work in a group and to relate with my
colleagues.
I consider that I am the best candidate since I have been following this great
company for a long time, I have always had the intention and motivation to join this
company. I am frequently researching this company and updating myself about
important announcements and functioning as such, I have great strategies in mind
that can work within this organization, As I mentioned earlier the marketing area
has always passionate and I study a lot about this area, for this reason is that I
want to apply to apply for the vacancy.
I have experience in some companies in the administrative part, in my last job I
developed many activities that gave me enough experience to apply to this
vacancy.
I look forward to hearing from you soon.
Yours sincerely,
Juan Sebastian Urquijo.
+57 3192104933
Jurquijoespinosa@gmail.com

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Link video activity collaborative.

https://youtu.be/HA8wb-V61Bo