Today's world requires us as marketing professionals to detect opportunities, to know how to tell stories

that allow people to live unforgettable experiences.

Today, the marketer's responsibility is bigger, because we must also manage communities, know how to
communicate with them, and humanize the brands under our tutelage in order to innovate.
This social awareness must start from an imperative that is to create an echo among our peers, so that
consumption not only favors us in an immediate retribution, but also generates a long-term benefit for
humanity, through sustainability, as well as economic equity.
From my personal awareness, I have realized that one of the needs that has not been covered by markets
and brands, is to create a new consumer more aware of what they really need as part of their daily lives.
As a marketer, my motto is to promote a lifestyle, innovative experiences and opportunities to connect
with those brands that, through responsible consumption, guide people to a new stage of the buyer that
has not yet emerged.
This is why, in the past, I had the opportunity to explore various economics and management subjects,
which provided me with the necessary perspective to understand the scope of economic consumption.
Part of meeting my expectations about sustainable marketing involves training myself appropriately.
One of the alternatives that I am most interested in is applying for the Sustainability Marketing and
Branding course at Harvard University.
Through this course I will be able to acquire the necessary skills to advise new ventures, at from their
origin, they know to be socially aware by offering Company values.
This course will also allow me to improve my previous learning in areas such as: knowing the value, the
creative proposal, the prumpt to climate change, the commitment of corporations in reducing the
ecological impact of their production, implementation like sustainable alternatives. I would like to
practice in a sustainable consultancy in Mexico, with the experience acquired, in order to apply the
knowledge developed in the course. In the long run I would like to build a brand that adheres to these
values.
One of the reasons behind the selection of this educational option is that it stems from the cutting-edge
training of one of the most recognized and prestigious universities in the world, such as Harvard.
Participating in this training would greatly enhance my academic goals and aspirations, as well as my
professional development in this field, which is my vocation.
I deeply appreciate your taking the time to read my letter and consider me as a prospect, I would feel
extremely honored that an institution of this magnitude would allow me to grow as a professional, since
it would give me one of the best opportunities in life, a new baggage of knowledge that would allow me
to reinforce my experience to apply it in my country for the benefit of my community.
Best regards,
Fabiola Isaura Uribe Hererra.