introduction

This term is about learning how to approach the industry

and there are tried and tested ways of doing this. As
a rst step you are to prepare a set of credentiaIs that
will enable people in the industry to feel that you are
someone who should be taken seriously.

background research
We will go through some examples of previous students
credentials packages with you but the following books
are really useful to get an understanding of good
strategies for approaching the industry:
> Shaughnessy, A. How to be a Graphic Designer:
Without Losing Your Soul Lawrence King
> McCormack, L. Designers Are Wankers. About Face
> Shaughnessy, A. & Brook, Tony. Studio Culture: The
Secret Life of a Graphic Design Studio. Unit Editions
2009
> Arden, P. It`s Not How Good You Are, It`s How Good
You Want To Be
> Klanten, R., Brumnjak, B., Mischler, M. Introducing.
Designs for Making a First Impression. Gestalten Verlag
task:
Design & produce a credentials package that includes
the following items:
> a printed CV including at least 2 examples of your
work. Your CV should include: your contact details;
a short introduction to you and your interests; a
brief history of your education; relevant professional
experience and skills and details of a referee.
> a blog or website featuring examples of your work.
> an Emailable PDF portfolio. including examples of
work and descriptions of at least 4 projects.
Required Assessment Evidence:
relevant research & development material to include:
research, thumbnails, mock ups and proofs.
A Credentials package that includes:
a printed CV including at least 2 examples of your work,
the URL for a functioning blog or website, a packaged
disk with your PDF portfolio on it.

Camberwell
College of Arts/
the Design Area:
** FdA Design/ Illustration
Unit 04/ ass.6.0:
Credentials
Deadline:
initial mock-up/ proof: 19/04/12
naI nished: 24/05/12


UNIT 04. Dening the Subject:
Sustained Specialist Exploration
UAL Assessment Criteria
Subject Knowledge: Understanding and application of
subject knowledge and underlying principles
Analysis: Examination and interpretation of resources
Research: Systematic identication and investigation
of appropriate sources
Experimentation: Problem solving, risk taking,
experimentation and testing of ideas and materials in
the realisation of concepts
Technical Competence: Skills to enable the execution
of ideas appropriate to the medium
Communication and Presentation: Clarity of purpose;
skills in the selected media; awareness and adoption
of appropriate conventions; sensitivity to the needs of
the audience
Collaborative / Independent Professional Working:
Demonstration of suitable behaviour for working in a
professional context alone, or with others