CSR Assignment

(Case Study: CSR Practises by Parle)

By: Arijeet Chatterjee (03) Jeet Raj (08) Ruchika Puri (20) Sem: VIth B.F.Tech. (2010-2014)

Overview
Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

Available Anywhere
Today, the great strength of Parle Products is the extremely widespread distribution network. Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this extensive network. Parles sales force started with one salesman in Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outlets.

History
Parle Products fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over the years, Parles sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. It gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning of Parle would have been quite different. In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its

sweets and candies. Although, the company knew that it wouldnt be an easy task, they decided to take the brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract.

Milestones - The Decades of Progress

1929: The first year of operation. Our only assets were hard work and hope. 1939: Ten years of determined effort brought results. Things began to take shape and we tried even harder. 1949: The formative years were over. We had come of age. 1974: Here was the first evidence of Parle as it is today.

Since 1929, Parle Products, with its wide platter of biscuits and sweets is also actively engaged in changing and uplifting the social face of India. As part of its Corporate Social Responsibility Policy, Parle is keenly involved in the overall development of the younger generation, with a focused endeavour to build the New Face of India and spread happiness and joy all over. Some of our best habits, as we said, are also our oldest. Many of them date back to the last decade of the 19th century. It was in the 1880s that the late Mohanlal Dayal came to Bombay from his village Pardi, in the district of Surat, to work as a dusting boy at a silk merchants. What a long way that bright little boy came! First, the hard apprenticeship and the graduation to Master Cutter, then the elite tailoring establishment that eventually developed into a wholesale business to finally, the new business in confections and biscuits. Always, the accent was on self-sufficiency. Mohanlal Dayal was not just a progressive and astute

businessman. He never gave in to the sense of indifference that often comes with the commercial outlook. All through his life, he was deeply conscious of his duties towards society and the community. He built the Shri Mohanlal Dayal Prasuti Graha and General Hospital in Pardi, which is maintained through charity trusts set up by him. The Shri Mohanlal Dayal Sanatorium and Hostel at Matunga in Bombay is another such institution. In his memory and after his example, his sons have donated significant sums to set up the Chauhan Institute of Science at Vile Parle. Parle Centre of Excellence, as an institution, is dedicated to enriching the lives of people by conducting various cultural programs across all regions to facilitate the all round development of children. Every year, Parle organizes Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions. The involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. It provides all the members of a household a platform to showcase their creativity and be judged by eminent personalities. Thousands of families participate and celebrate the occasion on a grand scale. These events give us a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family.

Dedicated to enriching the lives of people across India, the Parle Centre of Excellence has been keenly involved in the promotion of programmes to facilitate the all-round development of children. Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on the Saraswati Puja celebrations. It gives the children an opportunity to exhibit their creative skills and makes the celebrations even more special in the process. Started in the year 2002 in Kolkata, it has seen a tremendous increase in the number of schools participating each year, with entries coming from schools of West Bengal. Every year a grand programme is organized by Parle in Kolkata to felicitate the winners. Here eminent personalities from the field of literature, education, art, films, media and politics

grace the occasion. Performances by popular artistes make it a night to remember for every invitee present there. The awards and adulation makes it unforgettable for the winners.

Parle Products is in the business of manufacturing and marketing biscuits and confectioneries since 1929. Over these years Parle has been active across regions conducting various social activities as part of our Corporate Social Responsibility policy. In Tamil Nadu, traditionally, women decorate various dolls made of clay during Navaratri celebrations by setting up 7-9 steps. This display is well decorated and friends and relatives are invited to witness the same. Through a detailed research, Parle found that due to time pressures, this tradition is slowly dying and is getting restricted to a select few households. Thus, to revive the fading event, Parle introduced this novel promotion called Parle Golu Galata contest. Golu means Doll & Galata means Dhammal.

PARLE GOLU GALATA CONTEST 2008

The price distribution to felicitate the winners of Parle Golu Galatta 2008 was conducted at Kamaraj Arangam on the 17th of November 2008. Some of the most eminent personalities of Chennais social, entertainment and lifestyle circuits were present to make this a star-studded grand event. Famous movie actress Poornima Bhagyaraj, Venkatesh and Nisha, of the popular dance show Jodi No.1, the versatile television actor Preeti Srinivas, eminent star gazer Kaliyan Narayana, Selvhi from Kumudham Bhakti and the dynamic social activist Daksha Raghunathan were the chief guests for the show. The melodious playback singer Ms. Vinaya conducted the program for the evening with more than a 1000 people attending the function. The Kalakapovathu Yarr finalist Siva Karthikeyan, Arjun and Vadivel Balaji ensured that the audiences were kept in splits with their rib-tickling stories, jokes and anecdotes.

Champion little-league singer Ms. Oviya wowed all the adults present with her vocal histrionics and singing talent with Avigna giving a breathtakingly choreographed contemporary dance performance. An AV of all the prize-winning Golus and their proud winners was also played at the show, with the children from the 3 winning schools ensuring that there was never a dull moment throughout the evening. The award ceremony was a grand success

Imagine a world that's clean and fresh as the way we inherited it. Imagine a world full of trees, birds and animals. The fact that we have to imagine it, speaks volumes about the state of our planet. The world is a home not just to human beings but also to a wide variety of animals and plants. All of them are dependent on each other for survival. When we take these natural resources for granted or disturb the natural harmony of things, we face consequences like global warming. Parle's products have been trusted by mothers and children across age groups as a nutritious snack that has helped them grow healthy and strong. It is but natural that Parle Products would like to return the favour to a generation that has helped it grow. Parle Products feels that this is the best gift we can give our kids A cleaner and greener planet that they can treasure for generations to come. My Green Planet is an initiative that takes definitive steps towards conserving our ecosystem. Parle Products is contributing in its own way by taking up various initiatives like planting more trees around India, conserving water, power and recycling waste. My Green Planet works across levels from school students to environmentalists to media professionals and through them educate and empower everyone about the cause of environment conservation. Parle believes that we haven't inherited the earth, but merely borrowed it from our children.