PROJECT REPORT

ON

CONSUMER PREFERENCE TOWARDS COCA COLA IN LUDHIANA CITY

SUBMITTED TO PUNJAB TECHNICAL UNIVERSITY, JALANDHAR IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF TWO YEAR FULL TIME DEGREE OF MASTERS OF BUSINESS ADMINISTRATION SESSION: 2011-2013

SUBMITTED BY: GUNDEEP KAUR UNIVERSITY ROLL NO.: 1174322

KHALSA INSTITUTE OF MANAGEMENT & TECHNOLOGY FOR WOMEN CIVIL LINES, LUDHIANA.

DECLARATION
I, Gundeep Kaur hereby declare that the work presented herein is genuine work originally done by me and has not been published or submitted elsewhere for the requirement of Masters of Business Administration degree programme. Any literature, data or works done by others and cited within this dissertation has been given due acknowledgement and listed in the reference.

GUNDEEP KAUR ROLL NO.-1174322

ACKNOWLEDGEMENT

Any accomplishment requires the effort of many people and this work is not different. I owe the debt of gratitude to faculty of Khalsa Institute of Management and Technology for Women for their judicious guidance, constant and vital encouragement and determined efforts even in their demanding schedule. My project Consumer preference towards Coca Cola has provided me with a great opportunity to get knowledge about the topic and various related aspects to it in detail.

GUNDEEP KAUR ROLL NO. 1174322

ABSTRACT
This is a project report, on the project title Consumer preference towards Coca-Cola. This project report also covers the topics of introduction of Coca-Cola in India. To collect the required data a questionnaire was prepared for consumer. After collection of data, it was interpreted and analyzed. The consumers mostly demands for particular Products of soft drinks like Coke, Pepsi, Sprite and Mountain Dew etc. The most preferred Products are Limca, Coke, Thumps-up, Pepsi, Maaza, Mountain Dew, Sprite and Fanta etc. 90% of Consumer are satisfied with the delivery of products of Coca-Cola. While 10% of consumer complained about non-availability of some packing like Limca 2 Ltr, Kinley drinking water all packing, Sprite and Thumps-up. Mostly consumers prefer 200 ml to 300 ml pack of soft drinks. While for home use, parties and marriages 2 ltr PET bottles are preferred. Mostly consumers are satisfied with advertisement materials of Coca-Cola, but some of are dissatisfied from the non-availability of advertisement materials. The above data has been discussed in detail with illustrations and tables further in project-report. There are also some suggestions, which also has been placed latter in the project-report.

INDEX
Chapter No. Contents 1 2 3 4 5 6 Introduction Review of Literature Objectives Research Methodology Data Analysis & Interpretation Findings, Suggestions & Conclusion Bibliography Annexure Page No.
1 31 32 37 38 39 40 43 44 56 57 62