You are on page 1of 6

XYZ Business - Marketing Communi

Public Relations

Jan

Feb

March

Jan

Feb

March

Press Releases

Press Kits

200.00

200.00

Other

TOTAL

Mobile, Online and Web Marketing

200.00

Jan

200.00

Feb

March

Online Advertising Design

1,800.00

2,400.00

1,000.00

Google AdWords Program

3,000.00

3,000.00

3,000.00

Website Development, Hosting, Updates

500.00

500.00

500.00

Search Engine Optimization (SEO) Organic

350.00

350.00

350.00

Social Media Management - Facebook/Twitter/Youtube

500.00

500.00

500.00

Podcasts

50.00

50.00

50.00

Mobile

50.00

50.00

50.00

Blog and RSS Feed

200.00

200.00

200.00

TOTAL

6,450.00

7,050.00

5,650.00

Advertising

Jan

Feb

March

Advertising Design

1,200.00

1,200.00

1,200.00

Print Advertising Placements

500.00

100.00

100.00

Radio, TV, Outdoor Adverts

500.00

Point of Purchase

Co-op

TOTAL

Events and Tradeshows

1,700.00

Jan

1,300.00

Feb

1,800.00

March

Event Sponsorships

5,000.00

Travel & Accomodations

1,200.00

4,800.00

Signage & Collateral

2,000.00

1,200.00

Audio/Vidieo Equipment

500.00

500.00

500.00

Client/Prospect Entertainment

1,000.00

2,000.00

1,000.00

Trade Promos (USB Pens, Hats, etc)

500.00

500.00

500.00

TOTAL

$ 10,200.00

9,000.00

4,200.00

Direct Marketing

Jan

Feb

2,200.00

March

Graphic Design

2,800.00

2,800.00

4,500.00

Direct Mail Program

5,500.00

5,500.00

5,500.00

Email Marketing System (Hosted i.e. Constant Contact

1,500.00

Email Marketing List Purchases

10,000.00

Customer Surveys

50.00

50.00

50.00

TOTAL

$ 19,850.00

9,850.00

TOTALS SUMMARY

Jan

1,500.00

1,500.00

$ 11,550.00

Feb

March

Public Relations

200.00

200.00

Mobile, Online and Web Marketing

6,450.00

7,050.00

5,650.00

Advertising

1,700.00

1,300.00

1,800.00

Events and Tradeshows

10,200.00

9,000.00

4,200.00

Direct Marketing

19,850.00

9,850.00

11,550.00

TOTALS

$ 38,400.00

27,400.00

% of TOTAL

22.1%

15.7%

$ 23,200.00

13.3%

usiness - Marketing Communication Plan Budget - Prepared DATE


April

May

June

July

August

Sept

Oct

April

May

June

July

Aug

Sept

Oct

200.00

April
$

200.00

May
-

June
-

July

Aug

Sept

1,000.00

1,000.00

1,000.00

Oct
-

3,000.00

3,000.00

3,000.00

3,000.00

3,000.00

3,000.00

3,000.00

500.00

500.00

500.00

500.00

500.00

500.00

500.00

350.00

350.00

350.00

350.00

350.00

350.00

350.00

500.00

500.00

500.00

500.00

500.00

500.00

500.00

50.00

50.00

50.00

50.00

50.00

50.00

50.00

50.00

500.00

50.00

50.00

50.00

50.00

50.00

200.00

200.00

200.00

200.00

200.00

200.00

200.00

4,650.00

5,100.00

5,650.00

5,650.00

5,650.00

4,650.00

4,650.00

April

May

June

July

Aug

Sept

Oct

1,200.00

400.00

500.00

500.00

500.00

50.00

100.00

100.00

50.00

1,600.00

April
$

500.00

May
-

500.00

June
-

July
-

Aug
-

Sept

2,000.00

1,200.00

100.00

Oct
-

500.00

1,200.00

500.00

500.00

500.00

500.00

500.00

500.00

500.00

500.00

1,000.00

500.00

500.00

500.00

500.00

500.00

500.00

500.00

3,700.00

2,200.00

2,200.00

2,200.00

4,200.00

2,200.00

2,700.00

July

Aug

1,200.00

June

1,200.00

1,200.00

May

1,200.00

100.00

April

1,200.00

500.00

Sept

Oct

4,500.00

5,500.00

1,500.00
-

50.00

50.00

50.00

50.00

50.00

50.00

50.00

$ 11,550.00

50.00

50.00

50.00

50.00

50.00

50.00

April
$

May
-

June

200.00

July
-

Aug
-

Sept
-

Oct
-

4,650.00

5,100.00

5,650.00

5,650.00

5,650.00

4,650.00

4,650.00

1,600.00

500.00

500.00

500.00

50.00

100.00

100.00

3,700.00

2,200.00

2,200.00

2,200.00

4,200.00

2,200.00

2,700.00

11,550.00

50.00

50.00

50.00

50.00

50.00

50.00

$ 21,500.00

8,050.00

8,400.00

8,400.00

9,950.00

7,000.00

7,500.00

12.4%

4.6%

4.8%

4.8%

5.7%

4.0%

4.3%

Nov

Dec

TOTALS

Nov

Dec

TOTALS

200.00

200.00

Nov
$

Dec
-

800.00
800.00

TOTALS
-

8,200.00

3,000.00

3,000.00

36,000.00

500.00

500.00

6,000.00

350.00

350.00

4,200.00

500.00

500.00

6,000.00

50.00

50.00

600.00

50.00

50.00

1,050.00

200.00

200.00

2,400.00

4,650.00

4,650.00

64,450.00

Nov

Dec

TOTALS

4,800.00

100.00

100.00

3,050.00

500.00

100.00

Nov
$
$

100.00

Dec
-

1,200.00

$
$

8,350.00

TOTALS
-

1,200.00

7,500.00

19,000.00

3,700.00

500.00

500.00

6,000.00

5,000.00

500.00

500.00

6,000.00

2,200.00

2,200.00

47,200.00

Nov

Dec

TOTALS

14,600.00

22,000.00

6,000.00

10,000.00

50.00

50.00

600.00

50.00

50.00

53,200.00

Nov

Dec

200.00

4,650.00

100.00

TOTALS
$

800.00

4,650.00

64,450.00

100.00

8,350.00

2,200.00

2,200.00

47,200.00

50.00

50.00

53,200.00

7,200.00

7,000.00

4.1%

4.0%

$ 174,000.00

100.0%

You might also like