11.

1 General Environment
a) Economic
O :
T : Intercontinental, Marriott Accor

b) Sociocultural
O :

luxury

c) Demographic
O :
d) Technological
O :

T :

e) Political/Legal
T :

f) Global
O : 2008

11.2 Industry Environment

a) Industry Life Cycle
O : Shakeout Demand

T :

b) Industry Driving Forces
T :

e) Porters Five Forces

1. Bargaining Power of Suppliers - Low

O : Suppliers

2. Threat of New Entrants High

T : switching cost
T : economies of scale

economy

4. Threat of Substitutes Moderate

T :

5. Degree of Rivalry High
T :

12. Internal Analysis

a) Core Competency
S : Shangri-la
Hospitality
S : training center

S :
S :

W :

c) Financial Analysis
S : 67% 2002-2006
S :