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  • The Pre-Crisis Stage

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    deepak007pathak
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    The document outlines the three stages of a crisis: pre-crisis, acute crisis, and post-crisis. In the pre-crisis stage, a potential problem is discovered internally and managers must determine if it requires intervention. If so, they take action to prevent escalation. In the acute crisis stage, the problem becomes public and a crisis management team must gather facts, communicate with stakeholders, and resolve the issue. In the post-crisis stage, the organization works to recover losses and evaluate its crisis response to implement improvements.

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    narayan

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    Narayan

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    The document outlines the three stages of a crisis: pre-crisis, acute crisis, and post-crisis. In the pre-crisis stage, a potential problem is discovered internally and managers must determine if it requires intervention. If so, they take action to prevent escalation. In the acute crisis stage, the problem becomes public and a crisis management team must gather facts, communicate with stakeholders, and resolve the issue. In the post-crisis stage, the organization works to recover losses and evaluate its crisis response to implement improvements.

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    23 views2 pages

    The Pre-Crisis Stage

    Uploaded by

    deepak007pathak
    The document outlines the three stages of a crisis: pre-crisis, acute crisis, and post-crisis. In the pre-crisis stage, a potential problem is discovered internally and managers must determine if it requires intervention. If so, they take action to prevent escalation. In the acute crisis stage, the problem becomes public and a crisis management team must gather facts, communicate with stakeholders, and resolve the issue. In the post-crisis stage, the organization works to recover losses and evaluate its crisis response to implement improvements.

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    The pre-crisis stage When someone in an organisation discovers a critical situation, they usually bring it to the attention of their

    supervisors/managers. This is known as either the pre-crisis warning or precursor. At this point in time, the critical situation is known only inside the organisation and is not yet visible to the general public. When managers are told of the critical situation, their job is to analyse it to determine if it has the potential to become serious. If managers are then comfortable with it and feel it will be resolved without any action on their part, they will not take any action. If, on the other hand, they see the critical situation as a serious problem requiring intervention, they will take action to mitigate it. Once the managers are made aware of it, it is their responsibility to manage it and prevent it from moving into the acute-crisis stage. This is considered a time of opportunity, to turn this from a

    negative situation into a positive one. The first issue is to recognise the situation for what it is and what it might become. They need to determine if the situation is serious, or if they believe that it will resolve itself. Is it something that could damage the bottom line, or jeopardise positive public image, or cause close media or government scrutiny? If they determine that it could damage the organisation, they need to take appropriate action. Where most managers fail, is in not recognising the seriousness of a problem. In such a case, the precrisis situation will move to the acute-crisis stage. The goal of a crisis management plan is to prepare managers to recognise that a pre-crisis situation exists. The acute-crisis stage A crisis moves from the pre-crisis to the acute stage, when it becomes visible outside the organisation. At this point in time, managers have no choice but to address it. It is too late to take preventative actions as any action taken now is more associated with 'damage control'. Once the problem moves to the "acute" stage, the crisis management team should be activated. Generally, a crisis management team is a group of people who specialise in managing a crisis. However, in the situation of a small business, this role might be taken on by yourself, the business owner, and maybe some of your key staff. Crisis management team members will need to take the following steps:[1]

    Take charge of the situation quickly Gather all the information they can about the crisis and attempt to establish the facts Tell your story to the appropriate groups that have vested interest in the organisation, namely, the media, the general public, the customers, the shareholders, the vendors, and the employees. Take the necessary actions to fix the problem. The post-crisis stage A crisis moves from the acute-crisis stage to the post-crisis stage after it has been contained. This is when the organisation will try to recoup their losses. Managers must show the customer, the shareholder, and the community that the organisation cares about the problems the crisis has caused them. During the post-crisis stage, some of the key goals should be to:

    recoup any losses evaluate the organisation's performance during the crisis make any changes that were identified during the crisis [1] Devlin, E, Crisis management planning and executiton, 2007.

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