Let's take the meaning challenge for marketing. Be short on pages for the Web site, long on user experiences. Optimize the relationship, not the click throughs.
Let's take the meaning challenge for marketing. Be short on pages for the Web site, long on user experiences. Optimize the relationship, not the click throughs.
Let's take the meaning challenge for marketing. Be short on pages for the Web site, long on user experiences. Optimize the relationship, not the click throughs.
Stuff, especially marketing stuff, is due for a tune up.
Let's take the meaning
challenge for marketing. Here are 100 thoughts:
1. be short on pages for the Web site, long on user experiences
2. optimize the relationship, not the click throughs 3. let the user guide your next steps 4. provide experiences 5. use multimedia for learners and readers with different styles/preferences 6. use your content and smarts to elevate the other 7. be relevant 8. give trust and care 9. realize that the most important person on the phone is the customer 10. make the product rock 11. help the customer rock 12. ask questions and listen 13. get personal and stay personable 14. communicate often, simply, kindly 15. be engaged and participate 16. simplify 17. make it easy to deal with you by being where people are 18. learn, improve, innovate 19. liberate your inner fan often 20. transform your business processes 21. change your assumptions 22. think community vs. transactions 23. collaborate internally 24. create value 25. be passionate 26. be authentic 27. stay open to change 28. provide a platform for customers to find others with like interests 29. build interaction in your conversations 30. integrate, connect the dots, connect 31. breathe life into what you do 32. create magic 33. learn to speak your customer's language 34. test your ideas with the marketplace 35. play 36. use games to accelerate learning 37. allow your fans to brag about your products and services 38. let your employees be evangelists 39. observe more, judge less 40. watch the social triggers that make stuff happen 41. figure out where you can be more transparent 42. streamline your onboarding 43. make customers wish they never left by throwing them a party when parting ways 44. leave the door open 45. make realistic promises you can keep 46. go the extra mile 47. smile 48. be contagious 49. think long term, prepare to excel each moment 50. share 51. think relationships more than public 52. keep the fire in your belly burning 53. scrap most brochures, make eBooks - or your could go the other way and 54. use your brochures as souvenirs of beauty and style 55. make your marketing materials not just simpler, but fun, too 56. delight and surprise (in a good way) 57. give customers useful data about themselves 58. provide a better context around customer experience 59. communicate more 60. contribute to meaningful conversations 61. empower your experience designers 62. talk to the people who want to talk with you 63. learn to deal with the challenges those people face, when they face them 64. overdeliver 65. let special circumstances guide pricing 66. be hungry for improvement 67. discover the deep emotional associations with your brand 68. find out when to dial in intimacy and camaraderie 69. find your tribe and lead it 70. make your coupons collectibles 71. audition customers for private screenings/previews of your new product 72. help your customers do more with you and with less stuff 73. be agile 74. adapt 75. be portable - mobile is the next technology 76. be sincere 77. cultivate relationships and ideas 78. earn your media 79. break down your silos 80. help build networks of interest or communities of practice 81. connect networks with each other 82. invest in your customers 83. tell the customer story 84. know your story and values and live them 85. focus on the product and the experience first 86. remember that changing the world can also mean making someone's life easier 87. put people before procedures whenever you can 88. solve customer problems 89. learn about the ways people respond to your content online 90. find ways to match your content better with the people who want it (it may cost you more) 91. educate 92. entertain 93. be curious, interested and interesting 94. think about the many-to-many relationships in the marketplace 95. follow through 96. consider dimensional not just as a direct marketing tool 97. write great emails - packed with knowledge, easy to read and share 98. send emails only to those who sign up 99. encourage sharing by giving the example 100. mix it up - it's not all about you, make it about the industry, and the people