1-2 February 2013

SPONSORS & DONORS REPORT

CONTENTS
1. Executive Summary 2. Performance Details 3. Sponsors, Donors & Supporters 4. Beneficiaries 5. Publicity & Marketing 6. Photo Coverage of the Event 7. Feedback & Response 8. Law IV Team 2013

Executive Summary
Law IV Musical has been an annual tradition, stemming back from the 1980s, for the graduating class of NUS Law students to put up a Law IV Concert. The purpose of this customary performance is two-pronged firstly to raise funds for charity, and secondly to showcase the hidden artistic and musical talents of NUS Law students. Therefore, this year, without exception, we staged an original 90minute play/revue entitled Faces of Life. The script, music and dance numbers were all written, composed, and choreographed by the members of the Class of 2013 themselves.

There were two performances of Faces of Life on the 1st and 2nd of February 2013 respectively. 280 tickets out of 300 tickets were sold for the first performance on the 1st February, and 284 tickets were sold for the second showing on 2nd February. This represents 94% of the total sales capacity.

In terms of staging, Faces of Life deviated from the conventional approach that has been used for previous Law IV Concerts. Instead of adopting a completely fictional storyline, Faces of Life was inspired loosely by the actual experiences of members of the Class of 2013, and it chronicles the highs and lows that NUS Law students undergo during their time in university. The play is nostalgic in nature, and is intended to make the audience reminisce about how their personal experiences in life have shaped them as individuals.

Publicity-wise, Faces of Life received much coverage. Not only was the concert featured on NUS Law Clubs Justified website (www.justified.nuslawclub.com), a website frequented by the NUS Law students for the latest updates in the legal community and beyond, it will also be featured in the February issue of LawLink, an NUS Law alumni magazine. Furthermore, a Facebook Page was set up to promote the concert, promotional electronic direct mailers (EDMs) were sent out regularly to the NUS Law community, and 40 posters were placed in strategic

locations around the NUS Bukit Timah Campus. Lastly, Faces of Life had email blasts to various law firms, SMU School of Law, members of the Law society, members of the Debates Association (Singapore). Particularly, we also made sales to 40 members of the public, who were from the Clementi Community Centre.

At this point in time, the proceeds from ticket sales, the donations, as well as auxiliary sales of Faces of Life-related merchandise, have cumulated in a profit of $17,471.78. All proceeds, as promised, will be donated to the two designated beneficiaries Food from the Heart and the Class of 2013 Book Grant in equal proportions. More details about the 2 beneficiaries can be found later within this report.

We would like to take this opportunity to thank all our sponsors and donors. Without your enthusiasm and support, we would not have been able to achieve this remarkable success for Faces of Life. We hope that you have found the experience as rewarding as it has been for us producing and organizing it.

In this report, we are honoured to share with you more information on Faces of Life. We would also love to hear your feedback and comments so that the subsequent batches of NUS Law students can make future Law IV Concerts even more meaningful.

Thank you, Law IV 2013 Faces of Life Organizing Committee

Performance Details
DATE 1ST February 2013 2nd February 2013 VENUE ATTENDANCE FULL % OF CAPACITY HOUSE 300 93% 300 600 94.6% 94%

NUS Faculty of Law 280 Auditorium NUS Faculty of Law 284 Auditorium TOTAL ATTENDANCE 564

Guest Of Honor (on 1st February 2013):

Professor Simon Chesterman, Dean of NUS Law School

Beneficiaries
The primary purpose of the Law IV Concerts is to raise funds for charity and give back to society. This year, we wanted to do more for our beneficiaries. It was our wish to contribute more than just a one-off monetary donation, and to forge a stronger and genuine relationship with our beneficiaries. Hence, we invited volunteers from Food from the Heart, our designated beneficiary, to enjoy a night of performance put up by the Class of 2013. In addition, the Class of 2013 Book Grant was also initiated as an effort that will continue beyond our graduation, and serve as an avenue for us to give back to the Faculty as alumni in the future.

Food from the Heart To reach out to the less-fortunate and brighten their lives by alleviating hunger through a food distribution programme and bringing joy through the distribution of toys and birthday celebrations.

Food from the Heart was founded by an Austrian couple, Henry and Christine Laimer, who had made Singapore their second home for a good number of years. Christines motivation to find a win-win solution to ending bread wastage in Singapore, and the couples experience in the logistics field helped greatly in kickstarting the programme in 2002. Subsequently, the bread distribution program has now expanded into many more charitable new initiatives, including, amongst many more, a toy redistribution program and a food donation scheme for the needy. As of now, 151 welfare homes and institutions such as childrens homes, senior citizens homes, Senior Activity Centres (located at the void decks of HDB blocks), handicapped homes and day care centres for children from troubled backgrounds, receive a daily bread supply from Food from the Heart. Many needy individuals and families have also benefited greatly through the various programs of Food from the Heart. For more information, please visit www.foodheart.org.

Class of 2013 Book Grant The Class of 2013 Book Grant is an initiative kick-started by this years graduating batch. This is the first time such a scheme would be put in place. The Book Grant seeks to provide financial support for the less privileged students within the faculty, providing them financial assistance to purchase essential items for school. In this way, we are not only assisting the less fortunate members within our society, but also giving back closer to home, the NUS Law school community which has nurtured us during our legal education. As aforementioned, it would be a Book Grant which would be in continuance even after we graduate, providing an avenue for the Class of 2013 to make financial donations towards a specific worthy cause. The Book Grant will be administered by the Faculty, and as a start we aim to provide 2-3 cash grants per year to bursary holders in Law School.

Sponsors, Donors & Supporters

Special Thanks to our donors, sponsors and supporters: Sponsors

Presenting Sponsor Quantum: > SGD 4001

CYC The Custom Shop

Gold Sponsor Quantum: SGD 1001-4000

Joyce A. Tan & Partners

Shook Lin & Bok LLP

Silver Sponsor Quantum: SGD 500-1000

WongPartnership

Official Clothing Sponsor (Silver Sponsor)

Momoteapots.livejournal.com

Official Reception Sponsor (Gold Sponsor)

de la Crme

10

Donors

1. Professor Simon Chesterman

2. Professor Ng-Loy Wee Loon

3. Professor Tan Cheng Han

4. Associate Professor Gary Bell

11

5. Associate Professor Helena Whalen-Bridge

6. Associate Professor Ho Peng Kee

7. Associate Professor Lye Lin-Heng

8. Associate Professor Margaret Fordham

12

9. Associate Professor Stephen Phua

10. Dream Academy Productions

11. Assoc Prof Tan Khee-Jin, Alan

12. Assoc Prof Elizabeth Ng Siew Kuan

13. Assoc Prof Lim Lei Theng 14. Assoc Prof Joel Lee 15. Assoc Prof Eleanor Wong 16. Asst Prof Adeyeye Folake 17. Ms Goh Mia Yang 18. Ms Adeline Mow

13

19. Ruby Lim 20. Ms Trina Gan 21. Mr Chin Kok Weng 22. Ms Esther Tan 23. Ms Denis Nyam 24. PAL Giftmart 25. Mr Vincent Leow 26. Joyce A Tan & Partners

27. Dennis Nyam 28. Ms Linda Soo Yook Lin

14

Supporters 1. NUS Faculty of Law

2. NUS Law Club

3. NUS Law Annual 4. SMU The Bar

5. NUS Dance Synergy

15

Publicity & Marketing

1. Publicity Avenue COLLATERAL | AVENUE Print Posters DESCRIPTION 40 A3 posters were placed in NUS Bukit Timah Campus from 16th January 2013 to 4th February 2013. ~ 400 booklets were distributed and sold 2 x A2 sized posters Various posters accumulated at the performance venue. There was also a pre-show slideshow featuring all the sponsors running on loop on the subtitle screen, for 30 minutes prior to start of the performance, when the house was open for audience to enter. A dedicated Facebook page was created, with regular event invitations, updates and discussions. There was also a photo album dedicated to introduce our sponsors, and to provide a platform for the audience members to learn more about the sponsors. The page generated 168 likes, and a maximum outreach of 3414 people in the period between 21st January 27th January 2013. Promotional EDMs were sent out to a few platforms: 16

Programme Booklets On-site Advertising Front of House

Pre-show slideshow

Online Advertising & Marketing Facebook Page (www.facebook.com/2012LawIVProduction)

Electronic Direct Mailers (EDM)

1) The entire Law school community including faculty teaching staff, LLM students, and students at the LKY School of Public Policy 2) Various law firms amounting to ~35 firms 3) Law Society 4) Debates Association (Singapore) 5) Theatre Companies 6) Singapore Management University School of Law LawLinks online support Faces of Life was featured in the February issue of the LawLink newsletter, a newsletter dedicated to update NUS Law School alumni on the latest happenings in the school. There was 2 write-ups about the production on the NUS Law Clubs Justified website, a site visited frequently by the NUS Law School student community. There was a pre-show write up, where interviews with the cast and directors were conducted. Subsequently, there was also a review for Faces of Life which was put up. Readers of Justified could also win tickets to Faces of Life by answering a question about the production correctly. Questions were asked in relation to the sponsors and

Justifieds online support (http://justified.nuslawclub.com/law-iv2013-faces-of-life-fol/)

17

beneficiaries, so that more publicity , and thus awareness would be generated for the sponsors.

18

2. Publicity Materials of Law IV 2013 3. Poster 1

19

Poster 2 PTER 2

20

Facebook Page

Photo Album on Facebook Page indicating Sponsors

21

On clicking the photos, descriptions of the sponsors would appear:

22

Electronic Direct Mailer 1

23

Electronic Direct Mailer 2

24

Justified article http://justified.nuslawclub.com/law-iv-2013-faces-of-life-fol/

25

Photo coverage of the event

VIP Reception

26

Front-of-house

27

Performance Shots

28

Post Performance

29

Feedback & Response

REVIEWS
1. Review by NUS Law Annual http://justified.nuslawclub.com/greatexpectations-law-iv-2013/

COMMENTS
1. Best Law IV I have seen so far a good mix of seriousness, comedyI really enjoyed it. Professor Simon Chesterman, Dean 2. Best Law IV I have watched in years! Assoc. Professor Eleanor Wong 3. Law IV 2013 was a tremendously powerful and thought-provoking theatrical success. Kai Bin, NUS Law student 4. Very relatable to Law students NUS Law IV 2012 Alumni 5. Awesome, fantastic and spectacular! Kevin Elbert Toa, NUS Law student 6. There were a lot of scenes that were very tender Desmond Chng, NUS Law student

FEEDBACK
1. Most notably, many law professors made reference to the successful performances of Law IV 2013, including Professor Joel Lee, Assoc. Prof Yeo Hwee Ying, Assoc. Prof Gary Bell, and Assoc. Prof Lim Lei Theng.

30

Law IV Team 2013

Producers Peh Zu Hao Wang Liansheng Nicolette Lye Peh Zu Hao Wang Liansheng Rachel Lee Alyssa Nyam Cherissa Tan Evelyn Chua Jeremy Mark Pereira Nicole Sarah Chua Sean Douglas Tseng James Low Alyssa Nyam Cherissa Tan Fuad Johari James Low Lau Qiuyu Lim Hwee Peng Rich Seet Sean Douglas Tseng Jeremy Mark Pereira Chew Wei Jie David Fong Evelyn Chua Joshua Chin Aloysius Chang Jeremy Lua Goh Jun Yi Chan Yong Neng Charis Seow Joshua Chin Lee In Hae Wang Liansheng Peh Zu Hao The Cast Jamie Chin Evelyn Sng Eunice Lau Hannah Ng Kevin Kong 31

Directors

Music Composers & Lyricists

Cast

Live Band

Fundraising & Liaison Officers Playwrights

Dancers & Choreographers

Make Up & Costume

Marketing & Publicity

Photography Fundraising Drive

Rachel Low Michelle Lim Jane Tan Chong Litang Choo Song Ping Faith Lim Yuan Serene Huang Abigail Genevieve Tan Sherlene Chong Teo Xue Fen Chiam Yee Sheng Clara Leow Nicole Mao Faith Lim Yuan Mark Foo Ang Jian Kai Gabriel Choong Charisse Lau Valerie Therese Goh

*Bold Team Leaders

Thank you for the support given in making Law IV 2013 Faces of Life a success!

32