No Index

1 Attedance Index

2 Leave Index

3 Operating Cost

4 Cost Reduction Index

5 Training Index

6 Accounts Index

Attendance Index
Leave Index

Operating Cost
Accounts Index

Productivity Coefficient
 ADMINISTRATION & ACCOUNTS

Factors July- Values

Total Effective Working Hours 17476.75

Total Number of Employees 86
Total Number of leaves taken in a month 119.5
Total Number of employees 86
Rent 89950
Electricity 48594
Telephone/Internet/Fax 49714
Water 3500
Coffe/Tea 8118
Security 11030
Fuel 38700
Number of Employees 85
Amount reduced due to Cost Control measures- Include the cost control measures in
Remarks column
Total effective training hours 0
Budget
Expense

Total Effective Working Hours/Total Number of Employees

Total number of leaves taken in a month/Total number of employees
(Rent+Electricity Charges+Telephone/Internet/Fax+Water Charges+Security+
Fuel)/Number of Employees
Budget/Expense
ATION & ACCOUNTS

Calculation Recommended Value Jun-09 Jul-09

203.22 208 190.1 203.2

1.39 1 CL/employee 2.11 1.38

2936.54 3216 2936

#DIV/0! 1 or less than 1

8162

16618
1255
16545
7134
32400
6300
Remarks
 RESEARCH &

No Index

1 Viewership Index

2 Distribution Index

3 IMC/IMI Index
4 Database Index
5 Contents Index

Viewership Index

IMC/IMI Index
 RESEARCH & DEVELOPMENT

Factors July Values

Total number of hits including program views 18813
Target Viewership 30000
% Decrease in Bounce rate 8
% Increase of hits from new countries 0
Tie ups with Cable TV Operators 0
Targeted tie ups 5
License/Rules are regulations-Report (Actual/Target) 0.2
Number of new IMC 13
Targeted IMC's/IMI 30
Active Vs Total IMC Members 0.82
Platinum pasword distribution(% of total newly joined members who were
provided with passwords) 100
Total number of new client entries without bounce 9074
Total duration of contents received(Hrs) 14.6

Total number of hits/Target Viewership (%)+ % Decrease in Bounce Rate+

% Increase of hits from new countries
New IMC/Target IMC+ Active/ Total IMC + % of newly joined members
who were provided with platinum passwords
OPMENT

Calculation Jun-09 Jul-09 Recommended Value

70.71 68.03 70.71 115

20 0 20 200

224.83 195.8 224.83 300

9074 8612 9074 8500
14.6 20.65 14.6 30
Remarks
No Index

Events Index

Productivity Coefficent
Factors Weightage
Number of events tie up - mutual promotion 1
Number of media partner - local 2
Number of media partner - national 4
Number of media partner - International 6
Number of media coverage only- Local 3
Number of media coverage only- National 5
Number of media coverage only - International 7
 Recommended
Jul-09 Calculation Jun-09 Jul-09 Value
1
0
3
4
0
0
2 51 10 51 76
Remarks
 CORPORATE COMMUN

No Index Factors
Proposals
Brochure/ Leaflets/Flyers
Logo/Journal
Souvenir/Advt
Show Directory/PPT
Calender/Planner
E-Newsletter
Poster
1 Print Index Cover Designs/Visiting Card
Publicity through International/National
media
2 Media Index Media Partnership
CORPORATE COMMUNICATION

Weightage July Values Calculation Jun-09

5 19
10 8
7 25
9 4
8 2
6 5
5 0
6 0
2 7 446 NA
Jul-09 Recommended Value Remarks

446 NA
No Index

1 Editing Index

2 Graphics Index

3 Music Index
4 Studio Index

5 Camera Index

6 Program Index
7 Library Index

8 Script Index
 PRODUCTION

Factors Weightage
Fourth Dimesion, Tech Trends, Video Dossier 1
Conference, Exhibition. Quarter Dec, Body and Mind 1.5

Catch N Cook, Kapitans, Rendezvous Zone, Sailors Diary, Small Promos, Maritime
Law, Open Deck, Portfolio, Anniversary celebrations 2

Bourse Navigator, Cross Roads, Zingaro, Marine Institite, Ports and Forts, Small
Promos, Aniversary Celebrations(Big), Technical Programs(Web Based) 3
Documentary, Medium Coporate Video, Master Shot, Maritme Magazine, Big
Promos 4
Corporate Videos, Main Promos 6
Title 1.5
Program Promos ; Advertisements - small 3
Advertisements-Big 4
Corporate Videos, Main Promos 6
Conference & other programs mixing 1
Documentaries, Promos & corporate videos mixing 2
Composing 3
Average time studio is utilised(hrs)
Number of programs less than 30min like screen test/blogs etc 1
Out door shoot like press meet, book release,inagurations (local)
Number of Studio shoots greater than 30 min 2.5
Number of Outdoor shoots 4
Program with Research, Co-ordination, Visuals, Script, Shoot, Edit, Graphics (Max) 10
Number of viewers 0.1
Seminars/Conferences 0.5
Capsules/Promos 3
Corporate Films 20
Total duration of contents(hrs)- Inhouse and Outdoor
Total scripts done-Web Based 1
Corporate Films 10
Advts/Promos/Montage 5
PRODUCTION

July- Values Calculation Recommended Value Jun-09 Jul-09

85
12

17

16

0
5 215 300 215

2.5

10 67.5 133.5 67.5

160
5
2 176 175 176
81 0 0
23
4
12
10 93 47 93
7
133
16
0
0 91.3 109 91.3
43 43 69 43
4
3
3 49 48 49
Remarks
 RESEARC

No Index Weightage July Values

Number of LPO approved for USD
1 1000 5 4
2 Proposal- 1000 USD 5 27.6
Number of client meetings with top
3 level management 15 9
Number of client meetings with other
4 team 10 2
 RESEARCH & DEVELOPMENT

Calculation Jul-09 Jun-09 Recommended Value

313 313 NA
Remarks