Book Inn.

com

Business Plan for Book Inn

Book Inn.com

Business Plan For

Book Inn.com
Submitted To
Mam Zainab

Submitted By
Madiha Khan Kiran Khan Mehreen Fatima Arshial Faiz BT-08-11 BT-08-81 BT-08-24 BT-08-29

Book Inn.com

Table of Contents
Executive Summary ................................................................................................. 4 Mission ............................................................................................................. 4 Brief Overview .................................................................................................. 4 Ownership......................................................................................................... 5 Start Up ............................................................................................................. 5 Areas Covered ................................................................................................... 5 Business model & strategy ................................................................................ 5 Marketing strategies ......................................................................................... 6 Revenue model ................................................................................................. 7 Market segmentation ........................................................................................ 7 Facilities ............................................................................................................ 7 Conclusion......................................................................................................... 8

Book Inn.com

EXECUTIVE SUMMARY
Book Inn.com is an online store for E-books in the areas of Business administration and Information Technology that is related to the Todays Business environment. It is the age of knowledge and revolution. More refined and useful knowledge based upon authenticated sources is in practice. In Business world, innovative ideas help a lot for achieving success and profit. So it is necessary to incorporate updated knowledge in the Business studies. Book Inn.com is based on this principle.

MISSION
To positively enhance the quality of Business Studies in Pakistan and all over the world by providing highly updated and authenticated books in both, basic and advanced areas.

BRIEF OVERVIEW
Book Inn.com will be starting its business through the sale of E-books in specialized fields of Business Administration. It will also cover up the requirements of Information Technology necessary for todays Business world. Book Inn.com will target the customers who are specifically the students of Business studies or generally those professional people who want to enhance their theoretical knowledge. The valuable books which are in the academic courses of different Universities are carefully noted and then their digital versions are prepared by the help of specially hired professionals team. With the consent of their writers, those digital versions are presented in our online store.

Book Inn.com OWNERSHIP

Ownership belongs to Kiran Khan, Mehreen Fatima, Arshial Faiz and Madiha Khan.

START UP
The start up cost of Book Inn.com consist of establishing the website, promotional activities, equipments for conversion of books in digital format and other miscellaneous activities. Starts up funds are provided mainly by owners investment and long term loans.

AREAS COVERED
Currently we are equipped with different E-books in the following areas of Business Studies; Management Marketing and its advanced fields Communication skills Information Technology In addition to these, we have just launched new fields which are CSS preparatory books range New educational soft wares

BUSINESS MODEL & STRATEGY

As discussed above, Book Inn.com is an online store for providing specialized E-books. Business is based on B2C model.

Book Inn.com
We are running the business on the basis of following strategies: Firstly the valuable books which are included in the academic course of different Universities and Business schools are noted. Then the digital versions of all those are prepared by taking the proper consent of their authors. For converting the books in digital media, we have hired a team of professionals including 4 members and one head. They are regularly paid by the company. For marketing and promotional activities, we are going to advertise through affiliated marketing on other sites, ads in the print media and by arranging or cosponsoring the seminars held in different educational institutions. Revenues will be generated through direct sales of E-books and affiliated marketing of other sites. Marketing strategies and revenue model are explained below in detail.

MARKETING STRATEGIES

Marketing and promotional activities will be done through number of ways like: 1. Major part of promotion would be covered up by advertising online. Attractive ads will be pasted on other famous sites through affiliated marketing. 2. Another way of advertising would be through ads mainly in print medium. Business news papers and magazines would be chosen for the ads. 3. We will cover our major market segment which consists of Business students through planning educational seminars in Universities and Business schools. In addition, different re-creational events will also be launched to raise our visibility. 4. Moreover, one to one relationship with the customers in the long run will be highly beneficial for the generation of positive word of mouth.

Book Inn.com REVENUE MODEL

Revenues for maintaining the business will be generated in the following ways: 1. Most of the income will be generated through our affiliated marketing programs. We have specified place in our website that we would be offering for the ads of other businesses. Thus we can get returns through this method. 2. Direct selling of E-books to the customers will also be an important component of revenue generation. 3. Part of the revenue will also be obtained through membership scheme. There would be a membership fee which is paid by the members and it will contribute towards income.

MARKET SEGMENTATIONS
For the purpose of market analysis, we are focusing on market segmentation. Our potential customers would be Business Students and professional who want to enhance their knowledge. Business students from undergraduate and Master level come in to our desirable segment. For these students we will have a quality range of their academic books. Thus we will be focusing more to facilitate our potential customers. Moreover, there is another segment which includes professional people working in practical field. For these people we will be going to give more realistic and informative books.

FACILITIES
Book Inn.com is a site which would give number of facilities to its customers.

Book Inn.com
We have a wide range of books in each field of business studies. Person seeking the updated knowledge in any field can visit our website and will definitely have valuable books. Quality is our main focus. Digital books often have a number of mistakes in the content. But we promise to provide you with the books which would be free of such mistakes. We are proving the books within reasonable price range. There are special discounts for students also. Library facility is the extra advantage on Book Inn.com. In our digital library there are thousands of books on every topic. Moreover library is connected with the famous digital libraries for more convenience. For the convenience of our members, Book Inn offers special discounts. For gold membership, there would be discount of 30-40%. For silver membership, discount will range from 20-30%. For bronze membership, discount will be at 10-20%.

CONCLUSION
Book Inn.com will be a successful online books store because of its practical business strategies. People will get more awareness about the website and business with the effective implementation of these strategies in all the fields. Thus Book Inn.com will be able to earn profit and positive influence in next few years.