Q1. What are the needs, wants and demands of consumers of Botox products in its different treatment markets?

What value does Botox deliver in each market? How does value affect price for Botox? Needs: Treating cross-eye, frown lines, migraine headaches, chronic neck and back pain, excessive sweating, and possible spastic disorders. Wants: People want their face look young, lawyers want to eliminate expression of annoyance and anger. Women concern about their appearance while man want a smoother forehead. Demands: Peoples demands are becoming younger, kinder and gentler-looking and dopey looking after a short treatment with high effects. The value Botox delivering in markets are different among each other because of different customer satisfactions. In term of the ophthalmologic market, Botox is the number one solution whereas in the dermatology market, its target is the second position. Botox brings normal eyes to patients as well as beautiful eyes to users. Beautiful appearance is also offered to whom want to own. Other special purpose is satisfied by the same drug. The high value of Botox affect too much to its price range. A vial of Botox cosmetic costs about $400 and can be used for four treatments. Depending on the doctors pricing scheme, each treatment can be $500 to $1000 for nearly 15 minutes of operation. Q2. When Allergan sold Botox as a specialty drug for ocular problems, what marketing management orientation was it employing? When it sells Botox as a cosmetic treatment, is it employing the same or a different orientation? When Allergan sold Botox as a cosmetic treatment, it skill kept the same orientation above with helping of doctors, when patients where injected Botox by these doctors they did not know which exactly name of drug used. Q3. When doctors treat patients with Botox in their office, is that an example of a selling concept or a marketing concept? Which concept applies when they hold parties for patients in private homes? Marketing mix the customer satisfaction, and the customer oriented are used. A party is hold to advertise for botox; chocolate, brie & champagne are offered as gift; patients who part in the party will sign a contract with lower cost of treatment; time is also saved by doctors, nurses, receptionist, & patients. Partygoers will receive valuable information from doctors short lectures which helps them to understand more about their value & the use of botox. Q4. Apply the concepts of customer lifetime value and customer equity to Botox. How do doctors and Allergan improve the way they manage customer relationships? Customer lifetime value concept can be achieve by Allergan by providing precaution of its #1 disadvantages, #2 as people are not paying back insurance who applied Botox, so doctors and Allergan mutually take a step to contract with insurance company, so their patients should be lifetime to Allergan and Doctors. Q5. How does Allergan connect with its customers (doctors)? How does it connect with final consumers? How does it connect with the world around it? What could it do to improve these connections? Allergan should organize such events of celebrities, doctors and general public, specially old aged celebrities who interview of their success of applying of Botox; with doctors, in that event general public also invited, so that Allergan keep connect with their customers and consumers.