Professional Documents
Culture Documents
Professor Selby
ENC 2135
Many deem the paralysis of a muscle worth it for the benefits, which can include
smoothing wrinkles out to provide a more youthful appearance, or even taking preventative
measures to slow the act of ageing. FDA approved in 2002, Botox has been a major marketing
point for many dermatology clinics claiming to help ease wrinkles or deep lines in the face.
Since then, Botox has been approved for medical procedures as well, including helping with
migraines, hyperhidrosis, and even bladder issues. Botox has been praised by people worldwide
but has recently been gaining attention of individuals through social media, earning the name
“miracle poison” (Nigam). Botox is normally used in more mature skin, marketed towards older
women who are wanting to cosmetically alter their face to smooth out wrinkles or lines in their
skin, commonly used on the forehead, for smile lines, or in between the eyebrows. As social
media apps are more mainstream, many cosmetic procedures have been introduced to younger
people, which includes youth wanting to slow down the ageing process as much as possible.
Conversely, doctors argue if this new wave of young people receiving Botox is more hurtful than
helpful. Ultimately, what are the widespread effects of Botox use regarding ageing?
Before minimally invasive procedures, women often had to rely on creams that often
produced zero or minimal results or expensive, invasive cosmetic surgeries. In recent years, there
has been an increase in sales in skin care products as younger people aim to nip the ageing
process in the bud, but for older women with mature skin, it is impossible to prevent the ageing
process once it has occurred, and many have had to turn towards medical procedures. There does
rise some concern as with age it takes longer to heal from lengthy procedures, especially around
the facial area which can take months to heal. The average facelift costs around $8,000 dollars
and is a 4-hour procedure, whereas Botox is a flexible procedure, taking around 10 minutes and
is around 10 dollars a unit. Botox is also reversible and cosmetic surgeries are permanent, and if
something goes wrong, patients are either stuck with the result or are forced to get another
surgery. Botox A, also known as botulinum toxin, is a toxin that comes from the Hall strain of
Clostridium botulinum, which is the same bacteria that is responsible for food poising. The toxin
will undergo multiple purifications through acid precipitations, which will be in a crystalline
complex that will hold proteins and the purified toxin, ready for use (Nigam). Once it has been
purified and is ready to be injected, the drug will be placed by a dermatologist or esthetician into
areas the patient has requested. Botox A essentially paralyzes certain areas of the body it has
been injected into. Depending on the number of units injected and how careful a patient is after
their treatment, results are expected to last anywhere between 3 to 4 months but can be extended
or shorted to 2 to 6 months. “The clinical effects of Botox are seen on the first to the fourth days
after injection, followed by 1–4 weeks of maximum effect, which will resolve after 3–4 months.
To prolong the effects of Botox from six months to one year, the treatment should be repeated”
(Satriyasa). Patients can also take preventative care like following doctor’s orders of not working
out or laying down immediately after the procedure or touching the area. Despite its short-term
life, people continue to come back to Botox because in their quest to fight ageing, as it can
achieve results almost impossible to attain through other methods, and it has a reasonable price.
Additionally, it is a short-term commitment and patients have the option to stop getting it if they
no longer want it anymore, where more extreme methods like facelifts are permanent and non-
reversable. There are some side effects involved with using the drug, which can range anywhere
from common and mild to extreme. Common side effects include swelling, bruising, or slight
discomfort. Less common side effects can an allergic reaction, “ptosis of the eyelid or brow,
usually due to denervation of levator palpebrae muscle, diplopia, and muscle weakness within
and outside the injection area” (Alimohammadi et al.). In more extreme cases, if a doctor is not
well-trained or a patient requests many units, Botox can travel to other areas of the face and
Impressionable adolescents and young adults have been influenced by the idea of
preventing ageing and slowing down the process of ageing. Apps like TikTok have over 1.4
billion active users worldwide, with 62% of users ranging from 10 years old to 29 years old
(Boone). Although this is a large age range, it does emphasize that majority of users are young.
With this wide audience, most products are going to be advertised towards these younger
individuals, which can include the enforcement of skin care and cosmetic work. Children are
expected to have lengthy skin care routines to remain youthful for as long as physically possible.
This includes children owning chemicals like retinol, hyaluronic acid, and alpha hydroxy acid,
on young skin rather than for its intended audience of people with more mature skin ranging
from ages 35-60. This has not turned away younger people, as new trends have been occurring
on TikTok of children using ice rollers intended to reduce morning swelling, using a Gua Sha,
which is tool used to reduce puffiness and achieve a tighter look, and even resorting to intense
creams and serums intended for older skin, like the brand Drunk Elephant. Drunk Elephant has
been gaining attention on TikTok for children and teenagers using it in their everyday routines,
but this brand is made with intense chemicals like retinol, hydroxy acids, and peptides. This can
be worrying as these drugs when used without proper knowledge “can lead to irritation, redness
and increased sun sensitivity” (Rosseinsky). Although some of these drugs can be effective over
time, “Gen-Z is also embracing injectables because of their immediate results” (Kennedy). More
invasive and intense cosmetic procedures can include using fillers or paralyzing drugs like
Botox.
Within the last 10 years the average Botox patient has changed from someone with more
mature skin to a young adult in their mid-twenties. Botox prices sit at around 10 dollars per unit,
and patients normally get around 20 to 50 units depending on where it is injected. Younger
people have started to get Botox as a preventative feature to avoid forming wrinkles rather than
fixing their wrinkles. Not only does this have less dramatic effects on a younger person’s skin,
but it can also thin the skin and make the muscles weaker, which can make the area look looser
and help form wrinkles (Atkins et al). Financially, patients can spend upwards of 600 dollars a
year just on their Botox, which could potentially push young adults to more permanent solutions
wrinkles before they even begin to occur. It’s believed that even if skin begins to get thinner over
time, if a patient continues to receive Botox in their worry areas, there will be no wrinkles to
show anyways. Additionally, although Botox is initially a cheaper alternative, it is also safer than
any type of invasive surgery as it is reversable, and the effects will eventually wear off. There has
been an 28% increase of patients getting Botox done since 2010, and it is predicted this number
will continue to increase as time goes on (Rohrich). It is no surprise that with an increase in
patients, there also comes an increase in sales. Dermatologists, estheticians, and licensed workers
who inject Botox also benefit from the new wave that Generation Z and Millennials enforce,
which can include a hefty paycheck. As sales continue to rise, younger people will continue to
remain the target audience for Botox and other cosmetic work through social media.
While Botox is one of the cheaper options to getting cosmetic work done, it is still
relatively expensive. Most of the time influencers, regardless of if they are actors, singers, or
even TikTok stars, have had work done to their bodies or faces. “To an influencer, image and
perception are everything, and fillers can only do so much. To create a picture-perfect image,
many social media influencers are seeking out cosmetic surgery” (Moein). Receiving multiple
rounds of cosmetic surgeries can be incredibly expensive, and influencers can have millions of
fans watching their every move. Not only does having a charming and young-looking influencer
recommended all types of treatments, but it can also push the idea that only the wealthy can
afford to receive such types of surgery. In addition to there being economic barriers that can
occur due to a status symbol indirectly pushing these standards, it can also normalize the idea
that everyone should have some kind of cosmetic work done to their face, which can include
preventative Botox, things like lip flips which use Botox, or simply injecting the smallest amount
People who do not have access to cosmetic work due to economic issues are finding
themselves in credit card debt and getting the procedures done anyways. This is a common trend
among Generation Z, racking up thousands of dollars in debt to achieve a flawless face. Some
people consider it an emergency when their face begins to regain some movement and place the
Botox on their credit cards as a resort. Getting Botox is no longer seen as a luxury procedure
either, instead many younger people consider it an essential form of self-care, in a recent
interview by the WLWT television station based in Ohio, Lindsay Taylor states “I thought it was
luxury, but now I definitely consider it regular maintenance.” Many people put getting Botox
injections as such high importance that they will put their safety at risk and avoid seeing a
medical professional to reduce the high costs (Spratt). Other people cut on their spending by
plan to ensure they can afford their next appointments. No matter how people choose to finance,
it can become worrying that people fear ageing so intensely they feel inclined to receive 10 or
more units or Botox as soon as some movement in their face comes back.
In essence, Botox is considered a great short-term solution to ageing and has helped
millions of people look better and feel better as a result. The new medical interventions
discovered using Botox has helped many to overcome debilitating conditions like chronic
migraines and bladder issues. However, the spread of Botox in younger generations has created
an obsession in anti-ageing that can start as young as pre-teen years. Social media has also had a
direct effect on youth and young adults getting Botox done to avoid ageing. With most people on
apps being younger generations, these users are more likely to be influenced by social media
stars that have had cosmetic work done that ageing is a bad thing that should be avoided.
Additionally, it normalizes the idea that everyone should receive cosmetic work done regardless
of their economic standing and enforces the standard that expensive cosmetic procedures like
Botox are not luxury anymore. Temporary procedures like Botox may also push younger
Sources
Anna Rostedt Punga, Mohammad Alimohammadi, Maarika Liik. "Keeping up appearances:
Don’t frown upon the effects of botulinum toxin injections in facial muscles", Clinical
Baback, Moein. “The Cosmetic Treatments Most Requested by Social Media Influencers, Moein
media-influencers/#:~:text=To%20an%20influencer%2C%20image%20and,contours
%2C%20and%20rejuvenate%20the%20skin.
Bagus Komang Satriyasa. “Botulinum toxin (Botox) A for reducing the appearance of facial
Cory S. Boone. "Leveraging TikTok and other new media for optics educational outreach," Proc.
2022); https://doi.org/10.1117/12.2646001
Kennedy, Joan. “Gen-Z is Already Worried About Looking Old”, Cable News Network,
https://www.cnn.com/style/gen-z-anti-aging-beauty-treatments-looking-old/index.html
Kirklen, Ashley. “How Gen Zers are Affording Pricey Botox and Fillers Habits”, WLW
Television, https://www.wlwt.com/article/how-gen-z-is-affording-pricey-botox-and-
fillers-habits/42806260
Rohrich, Rod. “Why are Millenials Getting Botox and Fillers in Their Twenties?”, American
millennials-getting-botox-and-fillers-in-their-twenties
Rosseinsky, Katie. “The Teen Craze for Anti-Ageing Products and What It Could Really Be
skin-teen-children-retinol-products-b2480162.html
Spratt, Vicky. “The Young Women Racking Up Debt in Pursuit of The ‘Perfect’ Face”,
Refinery29, https://www.refinery29.com/en-gb/botox-filler-costs-debt
Valenti, L., Atkins, C., and Noble, A. “Do You Need Preventative Botox? Experts Break it All
somethings-expert-guide-wrinkles-fine-lines-eyes-lips-forehead