GOOGLE PROJECT OXYGEN SOME INSIGHTS Google recently went publ c w t! t!e re"ult" o# t" Project Oxygen re"e$rc!

! to %ent #y t!e pr$ct ce" o# Google&" be"t tec!n c$l '$n$ger"( T!e r $ppro$c! c$lle% #or $ study of 100 variables by data-mining performance reviews and internal surveys ( L$")lo *oc+, Google&" - ce Pre" %ent #or People Oper$t on", "u''e% up t!e # n% ng" w!en !e "$ % t!e 'o"t 'port$nt #$ctor t!ey %ent # e% w$" .'$+ ng t!$t connect on/ between t!e '$n$ger $n% t!e e'ployee( Google " r g!t t!$t t!e '$n$ger0e'ployee connect on " 'port$nt, but t&" only p$rt o# t!e "tory( T!$t&" w!$t I tol% Google&" le$%er" w!en I pre"ente% $t t!e Googleple1 n 2334 $" p$rt o# t!e Le$% ng5Google Ser e"( In 2332, I # r"t recogn )e% t!$t e'ployee" w!o g$6e t!e r be"t e##ort" $n% $l gne% t!e r be!$6 or w t! org$n )$t on$l go$l" #re7uently u"e% t!e wor% .connect on/ to %e"cr be w!y t!ey were "o # re% up $bout t!e r wor+( S nce t!$t t 'e, 'y colle$gue" $n% I !$6e been %ent #y ng t!e 'ult pl c ty o# w$y" t!$t gre$t le$%er" n bu" ne"", go6ern'ent, t!e "oc $l "ector $n% "port" connect w t! t!e people t!ey le$% to $c! e6e "u"t$ n$ble "uper or per#or'$nce( In 2338, we publ "!e% our # n% ng" $bout connect on n t!e boo+ Fired Up or Burned Out( 9#ter o# ne$rly $ %ec$%e o# "tu%y ng connect on, I&6e co'e to bel e6e t " one o# t!e 'o"t power#ul $n% yet le$"t un%er"too% $"pect" o# org$n )$t on$l per#or'$nce( In t!e bu" ne"" conte1t, t!e #eel ng o# connect on between '$n$ge'ent, e'ployee" $n% cu"to'er" pro6 %e" $ co'pet t 6e $%6$nt$ge( :nle"" t!e people w!o $re p$rt o# $ bu" ne"" #eel $ "en"e o# connect on ;$ bon% w! c! pro'ote" tru"t, cooper$t on $n% e"pr t %e corp";t!ey w ll ne6er re$c! t!e r potent $l $" n% 6 %u$l e'ployee", nor w ll t!e org$n )$t on re$c! t" potent $l(

9n org$n )$t on w t! $ ! g! %egree o# connect on bree%" e'ployee" w!o $re 'ore eng$ge%, 'ore pro%uct 6e n t!e r <ob", $n% le"" l +ely to le$6e t!e org$n )$t on #or $ co'pet tor( Org$n )$t on" w t! gre$ter connect on $l"o !$6e e'ployee" w!o "!$re 'ore n#or'$t on w t! t!e r colle$gue", le$% ng to better0 n#or'e% %ec " on" $n% new pro%uct", proce""e" $n% ent rely new bu" ne""e"( Connect on " w!$t tr$n"#or'" $ %og0e$t0%og en6 ron'ent nto $ "le% %og te$' t!$t pull" toget!er( So w!$t " connect on $nyw$y= >!en we nter$ct w t! people, we gener$lly #eel t!$t we connect w t! "o'e $n% not w t! ot!er"( P!r$"e" "uc! $" .we re$lly connecte%/ $n% .we <u"t % %n&t connect/ $re co''on n our %$ ly con6er"$t on"( Connect on %e"cr be" "o'et! ng nt$ng ble we "en"e n rel$t on"! p"( >e %e# ne connect on $" $ bon% b$"e% on "!$re% %ent ty, e'p$t!y $n% un%er"t$n% ng t!$t 'o6e" "el#0centere% n% 6 %u$l" tow$r% group0centere% 'e'ber"! p( >!en connect on " pre"ent, we #eel energy, e'p$t!y, $## r'$t on $n% $re 'ore open( >!en t " $b"ent, we e1per ence neutr$l or e6en neg$t 6e #eel ng"( 9lt!oug! we +now w!$t t&" l +e to #eel connecte% on $ per"on$l le6el, #ew $'ong u" un%er"t$n% t!e e##ect connect on !$" on u" $n% on t!e org$n )$t on" we wor+ n( Re#lect ng on 'y per"on$l $n% pro#e"" on$l e1per ence" $n% on t!e re"e$rc! I&6e re$% $n% con%ucte% '$%e 'e re$l )e t!ree t! ng"?

 @ r"t, connect on " $ power#ul #orce t!$t cre$te" $ po" t 6e bon% between people b$"e% on bot! r$t on$l $n% e'ot on$l #$ctor"( Secon%, connect on contr bute" to br ng ng out t!e be"t n people; t energ )e" t!e', '$+e" t!e' 'ore tru"t ng $n% re" l ent to #$ce l #e&" ne6 t$ble % ## cult e"( T! r%, connect on c$n 6$ry tre'en%ou"ly $cro"" org$n )$t on" %epen% ng upon loc$l culture $n% le$%er"! p( >!$t " t $bout connect on t!$t '$+e" t "o power#ul= > t!out go ng too #$r nto t!e p"yc!ology o# connect on, let 'e <u"t "u''$r )e by "$y ng " 'ply t!$t we $re !u'$n", not '$c! ne"( >e !$6e e'ot on"( >e !$6e !ope" $n% %re$'"( >e !$6e $ con"c ence( >e !$6e co''on %eeply #elt !u'$n nee%"? to be re"pecte%A to be recogn )e% #or our t$lent"A to belongA to !$6e $utono'y or control o6er our wor+A to e1per ence per"on$l growt!A to %o wor+ t!$t we #eel " wort!w! le n $ w$y t!$t we #eel " et! c$l( >!en we wor+ n $n en6 ron'ent t!$t recogn )e" t!e"e re$l t e" o# our !u'$n n$ture, we t!r 6e( >e #eel 'ore energet c, 'ore opt ' "t c, $n% 'ore #ully $l 6e( >!en we wor+ n $n en6 ron'ent t!$t #$ l" to recogn )e t! ", t " %$'$g ng to our 'ent$l $n% p!y" c$l !e$lt!( @or t!o"e o# you w!o "ee t!e 6$lue o# connect on, I w$nt to "!ow you !ow you c$n br ng t out n t!e wor+pl$ce by cre$t ng $ .Connect on Culture/;$ culture w t! t!e nece""$ry ele'ent" to 'eet our !u'$n nee%"( T!e core ele'ent" o# $ Connect on Culture t!$t 'eet t!e"e !u'$n nee%" $re 6 " on, 6$lue, $n% 6o ce( Vision T!e # r"t ele'ent o# $ Connect on Culture " 6 " on( - " on e1 "t" w!en e6eryone n $n org$n )$t on " 'ot 6$te% by t!e org$n )$t on&" ' "" on, un te% by t" 6$lue", $n% prou% o# t" reput$t on( >!en people "!$re $ purpo"e or "et o# bel e#" t!ey&re prou% o#, t un te" $n% 'ot 6$te" t!e'( 9t Google, '$ny e'ployee" connect w t! t" ' "" on to .org$n )e t!e worl%&" n#or'$t on $n% '$+e t $cce"" ble $n% u"$ble(/ T!e"e Googler" un%er"t$n% t!$t Google&" "e$rc! eng ne w ll !elp c!$nge t!e worl% by '$+ ng people "'$rter $n% better %ec " on0'$+er"( T!ey $re 'ot 6$te% by t!$t pro"pect( Googler" $re $l"o un te% by t" 6$lue" t!$t nclu%e .%o no e6 l/ $n% t" .Googley/ "tyle, w! c! ncorpor$te" t!e 6$lue" o# be ng $ut!ent c, genu ne, #un, $n% cur ou"( *e ng Googley t e" n to Google&" p$"" on #or t" 'o%ern, br g!t $n% color#ul 6 "u$l %ent ty t!$t " ncorpor$te% n e6eryt! ng #ro' t" web" te $n% wr tten '$ter $l" to t" nter or o## ce %e" gn $n% bu l% ng $rc! tecture( Google&" reput$t on connect" w t! Googler" n "e6er$l re"pect"( T!e # r' " well0 +nown $" one o# t!e 'o"t nno6$t 6e co'p$n e" glob$lly( It !$" $ reput$t on #or ! r ng "'$rt people, $n% t " recogn )e% #or !$6 ng one o# t!e be"t wor+pl$ce" n t!e worl%( 9ll o# t! " '$+e" t" t$lent #eel prou% to be $""oc $te% w t! Google( Value T!e "econ% ele'ent o# $ Connect on Culture " t!$t people $re truly 6$lue%( My colle$gue" $n% I re#er to t! " ele'ent n $ culture " 'ply $" .6$lue(/ It 'e$n" t!$t e6eryone n $n org$n )$t on un%er"t$n%" t!e un 6er"$l n$ture o# people, $pprec $te" t!e un 7ue contr but on o# e$c! per"on, $n% !elp" t!e' $c! e6e t!e r potent $l( -$lue $l"o nclu%e" protect ng people #ro' $bu"e" "uc! $" wor+pl$ce nc 6 l ty, "e1u$l ' "con%uct or pre<u% ce;$ct on" t!$t '$+e people #eel % "connecte% #ro' t!e r co''un ty bec$u"e t #$ le% to protect t!e'(

9t Google, re"e$rc! "!ow" t!$t e'ployee" #eel 6$lue% # t!ey connect w t! t!e r '$n$ger( GoogleB" Pro<ect O1ygen re"e$rc! p c+e% up on "o'e le$%er"! p be!$6 or" t!$t re#lect 6$lue( T!e be"t tec!n c$l '$n$ger" !elp t!e r e'ployee" w t! c$reer %e6elop'ent, t$+e ntere"t n e'ployee"& l 6e" $n% '$+e t 'e #or one0on0one 'eet ng" w t! e'ployee"( Voice T!e t! r% ele'ent o# $ Connect on Culture " .6o ce(/ T!e ele'ent o# 6o ce e1 "t" w!en e6eryone n $n org$n )$t on p$rt c p$te" n $n open, !one"t $n% "$#e en6 ron'ent w!ere people "!$re t!e r op n on" n or%er to un%er"t$n% one $not!er $n% "ee+ t!e be"t %e$"( >!en people&" %e$" $n% op n on" $re "oug!t $n% con" %ere%, t !elp" 'eet t!e !u'$n nee%" #or re"pect, recogn t on $n% belong ng( .*e ng n t!e loop,/ "o to "pe$+, '$+e" people #eel connecte% to t!e r colle$gue", <u"t $" be ng .out o# t!e loop/ '$+e" people #eel % "connecte%( T!e CEO $n% #oun%er" o# Google con%uct .TGI@/ 'eet ng" e6ery @r %$y( Googler" 6ote on t!e top c" t!ey woul% l +e to "ee $%%re""e% n t!e TGI@( T!e"e 'eet ng" g 6e e'ployee" $ "en"e o# 6o ce t!$t '$+e" t!e' #eel connecte%( One o# t!e 6$r $ble" t!$t Pro<ect O1ygen %ent # e% w$" t!$t t!e be"t tec!n c$l '$n$ger" $"+ 7ue"t on" $n% %on&t % ct$te $n"wer"( T! " $l"o re#lect" 6o ce( T!e botto' l ne " t!$t we $ll nee% connect on to t!r 6e $t wor+ $n% n l #e( Here $re $ #ew "ugge"t on" $bout !ow to get "t$rte%? E6eryone "!oul% un%er"t$n% w!$t connect on truly " $n% cont nuou"ly "tr 6e to ncre$"e t $'ong t!e people w t! w!o' t!ey l 6e $n% wor+( I%ent #y t!e 6 " on t!$t w ll un te $n% 'ot 6$te e6eryone n your bu" ne""( T!$t 6 " on '$y be beco' ng t!e be"t $t w!$t you %o( It '$y be br ng ng "o'et! ng new to t!e worl% or con%uct ng your bu" ne"" n $ w$y t!$t re#lect" your 6$lue"( @or e1$'ple, C "ney&" 6 " on " to .'$+e people !$ppy(/ To <u'p "t$rt t!e proce"", get your 'o"t 'ot 6$te% people n $ roo' $n% $"+ t!e' w!en t!ey !$6e #elt prou% o# t!e co'p$ny( L "ten to t!e r "tor e" $n% you&ll l +ely # n% $ 6 " on to r$lly $roun%( Get to +now t!e per"on$l "tor e" o# t!e people you l 6e $n% wor+ $long" %e( Le$rn w!$t !$" '$%e t!e' !$ppy $n% w!$t !$" % "$ppo nte% t!e'( @ n% out w!$t t!e r pro#e"" on$l $n% per"on$l !ope" $re #or t!e #uture( 9" people get to +now one $not!er, 6$lue w ll ncre$"e $n% connect on w ll be "trengt!ene%( Connect on " t!e +ey( It '$+e" $ % ##erence n #$' l e", n wor+pl$ce", n "c!ool", n 6olunteer org$n )$t on", n co''un t e" $n% n n$t on"( No one c$n t!r 6e #or long w t!out t(