Distribution and Retail Management

Question Bank
FULL LENGTH QUESTIONS: 1. Functions of wholesaler. ***** (Also as !" #. Factors considered for selecting a $wholesaler% or $Distributor% or $&hannel 'artner%. Reasons and e()lanations. ***** *. +,olution of the wholesaling function in the last - decades. ignificant differences in the wholesaling conce)t with the ad,ent of +.&ommerce. (me to )ro,ide a note on blog" /. 0holesaler is an im)ortant link between the manufacturer and the retailer. +()lain with s)ecial reference to the )aint industr1. -. 'arameters used to e,aluate )erformance of Distributor2wholesaler (or &hannel 'artner" (to be provided by me on the blog) 3. &once)t4 ob5ecti,es and significance of 'h1sical distribution. *** 6. 7m)ortance of Distribution to the Dair1 Business. 8. $Retailer is an im)ortant factor in the customer% 9ustif1 &M for reaching out to the end

:. Define Marketing &hannel; discuss 7ntensi,e4 +(clusi,e and electi,e Distribution trategies. ** 1<. Different Distribution trategies. Design a channel for Distribution for a hirt Brand com)an1. 11. 1#. 1*. 1/. Design a Distribution &hannel. (Mutual Funds4 &om)are channels for consumer )roducts and 7ndustrial 'roducts. tate +(am)les. =>he success of a Retail chain de)ends mainl1 on their effecti,e &M% 9ustif1 with e.g. $Marketing &hannels are im)ortant for an1 Business% &omment. electi,e

1-. Describe organised Retail &M. +()lain electronic data e(change Bar &oding. 13. Manufacturers )refer $Franchiser.Franchisee.&onsumer% model rather then the $Manufacturer.Dealer.&onsumer% model. Do 1ou agree4 9ustif1** 16. +()lain reasons behind the rise in Franchising as a business. tate e(am)les (to provide t!dent "ith # blog$"rite !p on %r#n&hi ing"

SHO'T NOTES: 1. Multi ?e,el Marketing (M?M" #. Mail @rder Business *. +lectronic &hannels /. Managing tore 7n,entories ** -. Franchising in @rganised Retail 3. Branding in Retailing 6. &hannel &onflicts*** 8. Multichannel Marketing* :. +' (+lectronic 'a1ment 1stems" 1<. 11. 1#. 1*. 1/. 1-. 13. 16. 18. 1:. &hannel 'erformance +,aluation** (also asked in full length" Retail ?ocation 'ri,ate ?abel Brands Floor )ace Management tore 7mage Mi( Benefits of >echnolog1 in Distribution Merchandising 'lanning Retail &ommunication Mi( tore faAade &ategor1 Management