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Web Accessibility Testing
Watchfire® Bobby™ 5.0 is a comprehensive web • It addresses the aging population. As the baby H I G H L I G H TS :
accessibility desktop tool designed to help expose boom generation ages, more and more people
• Improved scanning
barriers to accessibility and encourage will likely experience some form of disability.
functionality
compliance with existing accessibility guidelines, • It enhances corporate image and brand.
• Improved Section 508/WCAG
including Section 508 of the US Rehabilitation Companies who can claim their site is
reporting
Act and the W3C's Web Content Accessibility accessible can benefit from positive publicity.
• Spiders through more
Guidelines (WCAG). As a good business practice, • It reduces corporate risk. Companies with
Internet technologies than
it's important that your website be accessible to as accessible websites protect themselves from liti-
ever before
wide an audience as possible. Web accessibility gation, costly settlements, unfavorable publicity,
• Integrates with HTML editors
involves the compatibility of your website with and potential loss of business.
so you can fix issues quickly
various web browsers or user agents such as • It's not just about people with disabilities.
and easily
assistive technologies and wireless devices. By Some website visitors may be limited by the
creating websites that follow today's accessibility technology they're using, such as old browsers,
guidelines, web designers can contribute to the non-standard operating systems, slow connec-
effort to fulfill Tim Berners-Lee's ideal for the tions, small screens, or text-only screens (per-
Web: Any user, anywhere, at any type of terminal, sonal device assistants (PDAs), cell phones, etc).
should be able to access information. These devices do not read websites in the same
manner as normal PCs do.
There are many reasons to make your website
• It improves search engine optimization and
accessible:
usability. Building accessibility into web design,
• It could be non-compliant with various laws and designing for the widest audience possible,
and legislations. In June 2001, the will ultimately improve its usability and searcha-
reauthorization of Section 508 of the bility.
Rehabilitation Act came into effect, requiring all
US federal websites to be fully accessible to The biggest challenge to organizations is how to
people with disabilities. It also requires test and determine potential problematic areas on
vendors providing information to federal sites to their sites. Manual testing and coding is too time-
ensure accessibility. Other legislation to consider consuming and expensive as many organizations
includes the Americans with Disabilities Act, have thousands of pages to check and millions of
and the United Kingdom's Disability lines of HTML code to edit. Plus, there is no way
Discrimination Act. to ensure ongoing compliance with government
• It's the right thing to do. Reputable legislation and industry standards.
organizations recognize their responsibility to
How Bobby Works
the disabled community.
First released in 1996, Bobby spiders and analyzes
• It increases market size. About 54 million
websites and allows developers to test pages
Americans have a disability -- that's almost 20
before posting to the web or to intranets within
percent of the U.S. population.1 Worldwide,
corporations, government agencies, and
there are over 750 million people with
educational institutions. Bobby tests to see if a
disabilities.2 According to iCAN, people with
website meets several accessibility requirements,
disabilities have a discretionary income of more
including readability by screen readers, the provi-
than $188 billion dollars.
sion of text equivalents for all images, animated
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trademarks or registered trademarks of their respective owners.