COLLEGE OF ENGINEERING DEPARTMENT OF COMMON ENGINEERING

COEB 422 ENGINEERS IN SOCIETY REPORT

GROUP PROJECT: QUESTION 1 SHOULD A COMPANY REVEAL/REPLACE DEFECTIVE PRODUCTS EVEN IF CUSTOMERS WONT RECOGNIZES THE DEFECTS?
LECTURERS NAME: Assoc. Prof. Dr. NORASHIDAH BTE MD. DIN SECTION: 02 GROUP MEMBER: MOHD AFIQ AFIFE B. ABAS
JOSHUA SIGAR ATING AHMAD TARMIZI B SHAHANOM NADIRA BT. MOHD FAUZI MUHAMMAD AQIF BIN ISMAIL MUHAMMAD FIRDAUS BIN BADARUDDIN MUHAMAD SAFIG BIN AMIR HAMZAH MUHAMAD FAIZ BIN JUHARI (CE085310) (CE087017) (EP085428) (EE085989) (EE084975) (EE086335) (ME086165) (CE085313)

INDEX
NO. 1 2 3 INTRODUCTION. ETHICAL ACTIONS THAT SHOULD BE CARRIED OUT Engineer Responsibilities
Before The Product Being Sold When The Flaw Becomes Apparent Product After Being Sold

TITLE

PAGE NO. 2 3-6 7-17

Surveys
Surveys form Graph Analysis

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Case Studies Case study 1: Toyota Products Failure

Case study 2: The Space shuttle Challenger Accident Case study 3: Common Incident: Furniture Case study 3: Common Incident: Food Products

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6 7 8

CONCLUSION. REFERENCES. APPENDIX

34 35 36

INTRODUCTION
Engineering is an important and learned profession. As an engineer, they are expected to exhibit the highest standards of honesty and integrity. Engineering has a direct and vital impact on the quality of life for all people. Accordingly, the services provided by engineers require honesty, impartiality, fairness, and equity, and must be dedicated to the protection of the public health, safety, and welfare. Engineers must perform under a standard of professional behaviour that requires adherence to the highest principles of ethical conduct. There are several duties that shall be fulfilled by engineer. The first duty is to hold paramount safety, health and welfare of the public. Besides that, they have to perform services only in areas of their competence and issue a public statement only in an objective and truthful manner. The most important is they have to avoid deceptive acts and conduct themselves honourably, responsibly, ethically and lawfully to enhance the honour reputation and usefulness of the profession. In this project, we need to discuss whether a company should reveal/replace defective products even if customers wont recognise the defect. Based on the Code of Ethics of Engineers, they should avoid all conduct or practice that deceives the public. Besides that, they should also avoid the use of statements containing a material misrepresentation of fact or omitting a material fact or omitting a material fact. Furthermore, an engineer shall be guided in all their relations by the highest standards of honesty and integrity. They shall acknowledge their errors and shall not distort or alter the facts. On top of that, they shall advise their clients or employers when they believe a project will not be successful. So it is safe to say that a company should reveal or replace the defective products even if customers wont recognize it. An engineer should be responsible in finding product that has defects before the product being sold and after the product being sold.

ETHICAL ACTIONS THAT SHOULD BE CARRIED OUT

Business ethics are the principles of conduct by which a company operates. This includes how the company owners want to manage the business and how the owners expect the employees to conduct themselves. Actions that result in civil lawsuits, criminal liability, or that simply damage the reputation of a business can all be considered examples of bad business ethics.

Another dilemma the company will experience is when they encountered any products defect when the products have already in the marketplace. This kind of problem really leaves bad impact and remarks on the good name of the company. But the question is what should the company take into consideration when this kind of dilemma occurs? What steps and actions they should take? And the most important thing is on what are the ethical actions that need to be carried out by a company that faces with this dilemma? Above all, the main point highlighted here was the ethical actions that need to be carried out especially by the engineers to encounter this problem.

When we talk about product defects and the engineers responsibilities, the first thing that pop-out in customers, company and everyone minds for sure converging to the design engineers. Design engineers takes great responsibilities when this kind of this dilemma occurs. The following are examples of where a design engineer might be concerned with legal and ethical issues: Preparing a contract to secure the services of a product data management firm. Reviewing a contract to determine whether a contractor who built an automated production facility has satisfactorily fulfilled the terms of a contract. Deciding whether it is legal and ethical to reverse engineer a product. Managing a design project to avoid the possibility of a product liability suit. Protecting the intellectual property created as part of a new product development activity. Deciding whether to take a job with a direct competitor that is bidding on a contract in the area where you are now working.

We start by making a distinction between morality and professional ethics. Morality refers to those standards of conduct that apply to all individuals within society rather than only to members of a special group. These are the standards that every rational person wants every other person to follow and include standards such as the following: Respect the rights of others.

Show fairness in your dealings with others. Be honest in all actions.

Keep promises and contracts. Consider the welfare of others. Show compassion to others.

Note that each of these standards of conduct is based on the italicized values. By professional ethics we mean those standards of conduct that every member of a profession expects every other member to follow. These ethical standards apply to members of that group simply because they are members of that professional group. Like morality, standards of ethical conduct are value-based. Some values that are pertinent to professional ethics include: Honesty and truth Honorshowing respect, integrity and reputation for achievement Knowledgegained through education and experience Efficiencyproducing effectively with minimum of unnecessary effort Diligencepersistent effort Loyaltyallegiance to employers goals Confidentialitydependable in safeguarding information Protecting public safety and health

PRODUCT LIABILITY
Another ethical action that should be taken was the most important actions that called as product liability. Product liability refers to the legal actions by which an injured party seeks to recover damages for personal injury or property loss from the producer or seller of a product. Product liability suits are pursued under the laws of consumers. Court decisions on product liability coupled with consumer safety legislation have placed greater responsibility for product safety on the designer. The following ethical actions of the design process should be emphasized to minimize potential problems from product liability.

The ethical actions are;

Take every precaution to assure that there is strict adherence to industry and government standards. Conformance to standards does not relieve or protect the manufacturer from liability, but it certainly lessens the possibility of product defects.

All products should be thoroughly tested before being released for sale. An attempt should be made to identify the possible ways a product can become unsafe and tests should be devised to evaluate those aspects of the design.

When failure modes are discovered, the design should be modified to remove the potential cause of failure.

The finest quality-control techniques available will not absolve the manufacturer of a product liability if, in fact, the product being marketed is defective. However, the strong emphasis on product liability has placed renewed emphasis on quality engineering as a way to limit the incidence of product liability.

Make a careful study of the relationships between your product and upstream and downstream components. You are required to know how malfunctions upstream and downstream of your

product may cause failure to your product. You should warn users of any hazards of foreseeable misuses based on these system relationships.

Documentation of the design, testing, and quality activities can be very important. If there is a product recall, it is necessary to be able to pinpoint products by serial or lot number. If there is a product liability suit, the existence of good, complete records will help establish an atmosphere of competent behavior.

Documentation is the single most important factor in winning or losing a product liability lawsuit. The design of warning labels and user instruction manuals should be an integral part of the design process. The appropriate symbols, color, and size and the precise wording of the label must be developed after joint meetings of the engineering, legal, marketing, and manufacturing staffs. Use international warning symbols.

Create a means of incorporating legal developments in product liability into the design decision process. It is particularly important to get legal advice from the product liability angle on innovative and unfamiliar designs.

There should be a formal design review before the product is released for production.

Engineer Responsibilities
1) Before The Product Being Sold
In addition to adaptations related to cultural and consumer preference, the exporter should be aware that even fundamental aspects of its products may require changing. For example, electrical standards in many foreign countries differ from U.S. electrical standards. It is not unusual to find phases, cycles, or voltages (for both residential and commercial use) that would damage or impair the operating efficiency of equipment designed for use in the United States. These electrical standards sometimes vary even in the same country. Knowing this requirement, the manufacturer can determine whether a special motor must be substituted or arrange for a different drive ratio to achieve the desired operating revolutions per minute. Similarly, many kinds of equipment must be engineered in the metric system for integration with other pieces of equipment or for compliance with the standards of a given country. The United States is virtually alone in its adherence to a non-metric system, and U.S. firms that compete successfully in the global market realize that conversion to metric measurement is an important detail in selling to overseas customers. Even instruction or maintenance manuals should take care to give dimensions in centimeters, weights in grams or kilos, temperatures in Celsius degrees and etc.

Branding, Labelling, and Packaging Consumers are concerned with both the product itself and the product's supplementary features, such as packaging, warranties, and service. Branding and labelling products in foreign markets raise new considerations for the U.S. Company such as:

Are international brand names important to promote and distinguish a product? Conversely, should local brands or private labels be employed to heighten local interest?

Are the colours used on labels and packages offensive or attractive to the foreign buyer? For example, in some countries certain colours are associated with death.

Can labels be produced in official or customary languages if required by law or practice? Does information on product content and country of origin have to be provided? Are weights and measures stated in the local unit? Must each item be labelled individually? Are local tastes and knowledge considered? A dry cereal box picturing a U.S. athlete may not be as attractive to overseas consumers as the picture of a local sports hero.

Engineers look down on advertising and advertising people, for the most part. Engineers

have a low opinion of advertising - and of people whose job it is to create advertising.

The lesson for the business-to-business marketer? Make your advertising and direct mail informational and professional, not gimmicky or promotional. Avoid writing that sounds like "ad copy." Dont use slick graphics that immediately identify a brochure or spec sheet as "advertising." The engineer will be quick to reject such material as "fluff."

Engineers want to believe they are not influenced by ad copy - and that they make their decisions based on technical facts that are beyond a copywriters understanding. Let them believe it - as long as they respond to our ads and buy our products.

Engineers do not like a "consumer approach." There is a raging debate about whether engineers respond better to a straight technical approach, clever consumer-style ads or something in between. Those who prefer the creative approach argue, "The engineer is a human being first and an engineer second. He will respond to creativity and cleverness just like everyone else."

Unfortunately, there is much evidence to the contrary. In many tests of ads and direct mailings, I have seen straightforward, low-key, professional approaches equal or out pull "glitzy" ads and mailings repeatedly. One of my clients tested two letters offering a financial book aimed at engineers. A straightforward, benefit-oriented letter clearly out pulled a "bells-and-whistles" creative package. And I see this result repeated time and time again.

Engineers respond well to communications that address them as knowledgeable technical professionals in search of solutions to engineering problems. Hard-sell frequently falls on deaf ears here - especially if not backed by facts.

The engineers purchase decision is more logical than emotional. Most books and articles on advertising stress that successful copy appeal to emotions first, reason second.

But with the engineering audience, it is often the opposite. The buying decision is what we call a "considered purchase" rather than an impulse buys. That is, the buyer carefully weighs the facts, makes comparisons and buys based on what product best fulfills his requirement.

Certainly, there are emotional components to the engineers buying decision. For instance, preference for one vendor over another is often based more on gut feeling that actual fact. But for the most part, an engineer buying a new piece of equipment will analyze the features and technical specifications in much greater depth than a consumer buying a stereo, VCR, CD player or other sophisticated electronic device.

Copy aimed at engineers cannot be superficial. Clarity is essential. Do not disguise the nature of what you are selling in an effort to "tease" the reader into your copy, as you might do with a consumer mail order offer. Instead, make it immediately clear what you are offering and how it meets the engineers needs.

Engineers want to know the features and specifications, not just the benefits. In consumer advertising classes, we are taught that benefits are everything, and that features are unimportant. But engineers need to know the features of your product - performance characteristics, efficiency ratings, power requirements and technical specifications - in order to make an intelligent buying decision.

Features should especially be emphasized when selling to OEMs (original equipment manufacturers), VARs (value-added resellers), systems integrators and others who purchase your product with an intention to incorporate it into their own product.

Example: An engineer buying semiconductors to use in a device he is building doesnt need to be sold on the benefits of semiconductors. He already knows the benefits and is primarily concerned

about whether your semiconductor can provide the necessary performance and reliability while meeting his specifications in terms of voltage, current, resistance and so forth. Engineers are not turned off by jargon - in fact, they like it. Consultants teaching business writing seminars tell us to avoid jargon because it interferes with clear communication.

This certainly is true when trying to communicate technical concepts to lay audiences such as the general public or top management. But jargon can actually enhance communication when appealing to engineers, computer specialists and other technical audiences.

Why is jargon effective? Because it shows the reader that you speak his language. When you write direct response copy, you want the reader to get the impression youre like him, dont you? And doesnt speaking his language accomplish that?

Actually, engineers are not unique in having their "secret language" for professional communication. People in all fields publicly denounce jargon but privately love it. For instance, who aside from direct marketers has any idea of what a "nixie" is? And why use that term, except to make our work seem special and important?

Engineers have their own visual language. What are the visual devices through which engineers communicate? Charts, graphs, tables, diagrams, blueprints, engineering drawings, and mathematical symbols and equations.

You should use these visual devices when writing to engineers - for two reasons. First, engineers are comfortable with them and understand them. Second, these visuals immediately say to the engineer, "This is solid technical information, not promotional fluff."

The best visuals are those specific to the engineers specialty. Electrical engineers like circuit diagrams. Computer programmers feel comfortable looking at flow charts. Systems analysts use structured diagrams. Learn the visual language of your target audience and have your artist use these symbols and artwork throughout your ad, brochure or mailer.

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Installation
Another element of product preparation that a company should consider is the ease of installing that product overseas. If technicians or engineers are needed overseas to assist in installation, the company should minimize their time in the field if possible. To do so, the company may wish to preassemble or pretest the product before shipping. Disassembling the product for shipment and reassembling abroad may be considered by the company. This method can save the firm shipping costs, but it may add to delay in payment if the sale is contingent on an assembled product. The company should be careful to provide all product information, such as training manuals, installation instructions, and parts lists - all in the local language - even relatively simple instructions. As a side note, because freight charges are usually assessed by weight or volume (whichever provides the greater revenue for the carrier), a company should give some consideration to shipping an item unassembled to reduce delivery costs. Shipping unassembled goods also facilitates movement on narrow roads or through doorways and elevators.

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Engineers Responsibilities
2) When The Flaw Becomes Apparent
What count as the defective products? Any product with a flaw of some kind can be considered defective. But the law recognizes three ways in which you may claim

A product is defective: 1. Design defects are problems included in the plan for making the product. A product is defective by design if, when the designers or engineers made the original plan for the product, they included some flaw that they should have known would lead to injuries.

2. Manufacturing defects are introduced during the making of the product. The design may be safe and free of flaws, but sometime in the process of manufacturing or producing the product, the product picked up a new problem.

3. Failure to warn is a defect in the way manufacturers instructs you to use the product. If the product could reasonably be dangerous when used correctly, the manufacturer has a responsibility to tell you about that danger. For example, if an over-the-counter cold medicine could make you too sleepy to drive safely, the packaging must tell you so. If it does not, the manufacturer is legally liable for any injuries that result.

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Engineers responsibility
Engineers play a critical role in connection with the quality of products and materials within their responsibility and control. Engineers employed in industry often are required to balance a variety of considerations in order to accomplish their goals and objectives. Among these considerations are time schedules, quality control/quality assurance procedures, workforce issues, budgets, and other factors.

When consumer can detect some defect on the products after the bought it, they have the right to claim for the warranty. As an engineer for the product company, they should be able to repair the product or make an exchange one on one to a new unit. After that the engineers should make an action on the product manufacturing. The only group that knows about the product better are the product's engineers. So they should be able to find out what are the causes of the problem. Try to design a new suitable way on manufacturing the product.

Next, they should have a defect team to solve this problem . This group of team will plays an important role on their product liability development. Each team member will be assign with task and make the jobs much more organised. Customer support engineer should handles incoming issues and interfaces with customers. Development engineer responsible for fixing defect actions and also delegates the responsibility of fixing defect action.

Lastly, engineers should be responsible for the defect that happened on their product. They should meet the consumer them self and try to settle it and get win-win situation. This is because wanted to prevent for this case or problem will be bring on the court. Engineers of the company should try to avoid lawsuit case with consumer.

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Engineers ethical obligations based on NSPE Code of ethics:

Engineers, in the fulfillment of their professional duties, shall conduct themselves honourably, responsibly, ethically, and lawfully so as to enhance the honour, reputation, and usefulness of the profession. Engineers shall act for each employer or client as faithful agents or trustees. Engineers shall be objective and truthful in professional reports, statements, or testimony. They shall include all relevant and pertinent information in such reports, statements, or testimony, which should bear the date indicating when it was current. Engineers shall approve only those engineering documents that are in conformity with applicable standards.

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Engineers Responsibilities
3) Product After Being Sold
Parties Responsible for a Defective Product after being sold.
Anyone linked to the distribution of a product can be perceived as the responsible party. This includes manufacturers, wholesalers, retail outlets, and even someone in charge of assembling or installing the product. For strict liability to apply, the exchange of a product must occur somewhere in the professional supply chain. For example, someone who sells a product on the secondary market (e.g., garage sale) cannot be held accountable for product liability.

Defendants in Product Liability Cases Generally, the claimant in a product liability case should identify all parties in the product's chain of distribution that may have caused their injuries. The following outlines the parties involved in the chain of distribution that may be liable for a defective or faulty product. In some cases, there may be more than one potential defendant in each category. a) Manufacturer (engineer) Manufacturing takes place at the beginning of a product's chain of distribution. The manufacturer of a faulty product may range from a large, multinational corporation to a person working out of a garage. When a defective product is part of a larger item, the injured consumer may have a claim against both the manufacturer of the faulty part and the maker of the product itself. For instance, if a consumer was injured in a motor vehicle containing an exploding battery, they could potentially file a claim against the automaker and the battery manufacturer. When identifying a defendant in a product liability case, it's important to include additional parties involved in the design, manufacturing or marketing of a product who

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may be associated with the defect. For instance, product liability claims stemming from a manufacturing defect may cite quality control engineers as a liable party. Similarly, a lawsuit may name a design consultant as the defendant if a faulty product resulted from a design defect. Product liability claims involving a failure to warn may name technical experts who wrote instructions or warning labels for the product. b) Retailer Although retailers are typically not involved in the manufacturing of products, they may still be held accountable for selling a faulty item. In product liability lawsuits, the injured consumer is not required to pick one defendant over another. Any part in the product's chain of distribution can be named as the defendant in a defective product lawsuit. Injured consumers should remember that when bringing a product liability claim against a retailer, they do not have to be the buyer of the product. For instance, if an individual became ill after taking improperly manufactured aspirin supplied by a friend or co-worker, they are not prevented from filing a product liability claim against the retailer simply because they did not personally purchase the item. Likewise, the injured party does not have to be the user of the defective product and may be able to recover compensation for used products depending on the nature of the defect, product type and applicable state product liability laws. c) Wholesaler or Distributor Wholesalers, distributors and suppliers are the "middlemen" in between the manufacturer and the retailer. These parties are part of a product's chain of distribution and therefore may be found legally liable in a defective product lawsuit.

Dealing with defect product after it being sold As history has repeated itself over and over again, injuries of any kind that are due to the fault of defected products from a company can lead to million dollar law suits, an effect on a business reputation, decline in customer satisfaction and ultimately putting the company out of

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business.

Presenting the issue at hand of defective products being sold must come from a place of a persons own ethical values and beliefs. As an engineer, we have morals and standards that we must follow internally. As a company and individually, we have a responsibility for the wellbeing of our consumers and ensuring that 100% satisfaction will be given. Today, with many media outlets and information being readily available for the general public, people are more prone to hold the company accountable for what products they sell which are defected. Social network sites such as Twitter and Facebook can allow citizens to freely post surveys and polls in regards to the company and its product based on the information thats being released in the media. Online search engines also will provide any news in regards to the defected product and any better business bureau reports. As a company we must take a stand to let the public know that we are aware of the issue, state an apology and what steps will be made to correct that defect issues. With defected products, its important that consumers are notified of the potential defect issues right away. We believe that as a company, its our duty to provide correspondence in the form of local and international news feeds and if available, and send letters directly to the consumers addresses. Informing the consumer lets them know that the company has morals and follows ethical standard. Selling defected products to which are bad, the opposite of whats good, is unethical. Finally, as a company, internally we must make sure that everyone thats apart, are willing to accept what is deemed as ethically and socially correct for the business unit. Alerting the employees of the possible defect issues what precautions we are making and the necessary changes going forward would show the employees and the public that the company has an implementation plan.

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Surveys
Please tick the answer for every each and every question: Age Gender Occupation : _1_ Below 18_10 Between 18 to 25_7_ Between 26 to 40 _2_ Above 40 : _14 Male _6_ Female : _11 Student _9_ Worker

1. Have you ever found a defective product throughout your life? _17 YES _3_ NO 2. Have you ever complain about this defective product? _7_ YES _13 NO 3. If YES does the company reply your complaint? _5_ YES _15 NO 4. What are the ethical actions that need to be carried out by a company that faces with this dilemma? _6_ REVEAL _15 REPLACE _19 APOLOGIZE _0_ DO NOTHING 5. The company should be responsible for the defects of their product before or after their product is launched? _18 BEFORE _2_ AFTER 6. Should they stop producing the product? _13 YES _7_ NO

Comments:

___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

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Thank you for your time!

Graph
14 12 10 8 6 4 2 0

Graph of the survey

Graph of the questioner

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FIGURE 1

FIGURE 2

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Analysis
A survey was done, and the statement above was discussed and analysed. Based on the survey that has been done between the age of below 18 and above 40 in a total of 20 consumers regarding defective products, it is proven that majority of the consumers have experienced buying or owning a defective product. With the ratio of 17:3 consumers that agree that many of the products bought are mostly defective, only 3 complained to the company and the rest did nothing. Based on a few of the comments given by most of the consumers that did not complaint, it was clearly written that they did not complaint because they knew that the company will not take action to any of their complaints. As stated in the survey received, only 5 people were satisfied that their complaint was replied by responsible companies and the rest did not get any reply. The ethical actions that need to be carried out by a company that face this dilemma includes revealing the defects of their products made, replace the defected product with a new one (provided that its still under warranty) , apologize or do nothing at all. As analyzed, the consumers obviously prefer that the defected product should be replaced and the company should apologize to the consumer. Only 6 surveyors responded that the company should reveal their mistake. From the opinions that were given by the consumers, 13 surveyors do not agree for the irresponsible companies to continue producing the defected products. And the rest thinks that the product should continue to produce. This is because, based on the comments written, continuous defected products should stop producing because it will cause loss to the company as well as the consumers who got tricked my the irresponsible companies. Therefore, it is better to just stop producing defected products or at least improve in the skills and ability of good quality product-making.

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Case Studies
Case study 1: Toyota Products Failure
Toyota has long been recognized as an industry leader in manufacturing and production. Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just in Time Production, which was instrumental in developing Toyota's managerial values and business methods collectively known as the Toyota Way. In 2010, the Toyota Motor Corporation ranked first by the International Organization of Motor Vehicle Manufacturers OICA with 8.6 million units produced globally. AIMS AND OBJECTIVES OF THE RESEARCH: Over the past few decades, the overlying mission of The Toyota Motor Corporation has been to "develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers' demands to enrich the lives of people around the world In order to uphold the TMC mission, specific goals and objectives have been identified as the aim of the company in keeping with its beliefs and building on its prior sales and financial success. The three main corporate goals are the following: a. To steadily increase corporate value as a top management priority,
FIGURE 3 GOOGLE IMAGE

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b. Continue to introduce and produce products that fully cater to customer needs, and

c. To become an even more competitive global company. Overall, these intentions translate into increasing sales and profit, maintaining superior quality, and continuing expansion. The company confronted a major setback when three separate but related recalls of automobiles by Toyota Motor Corporation occurred at the end of 2009 and start of 2010. Toyota initiated the recalls, the first two with the assistance of the U.S. National Highway Traffic Safety Administration (NHTSA), after reports that several vehicles experienced unintended acceleration, a
FIGURE 4 GOOGLE IMAGE

similar issue faced in 2006 by The 2004 Ford Mustang Cobra, which was recalled by Ford for accelerator pedals that failed to

return to idle after being fully pressed. Several vehicles were recalled in the 20092010 Toyota vehicle recalls, which resulted in suspension of production and sales of many of Toyota's most popular models, including the Toyota Corolla, Toyota Camry, Toyota Tacoma pickups, Toyota Avalon, Toyota Matrix, and Pontiac Vibe etc. The 3 major recalls: Floor mat and accelerator pedal recalls, A separate recall for hybrid anti-lock brake Improper installation of a sensor to measure fuel pressure may cause the sensor to loosen as a result of engine vibration over time, and possibly cause fuel leakage

RESEARCH BACKGROUND: The first recall, on November 2, 2009, was to correct a possible incursion of an incorrect or outof-place front driver's side floor mat into the foot pedal well, which can cause pedal entrapment. The second recall, on January 21, 2010, began after some crashes were shown not to have been caused by floor mat incursion. This latter defect was identified as a possible mechanical sticking of the accelerator pedal causing unintended acceleration, referred to as Sticking Accelerator Pedal by Toyota.

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Toyota had announced recalls of approximately 5.2 million vehicles for the pedal entrapment/floor mat problem, and an additional 2.3 million vehicles for the accelerator pedal problem on January 28, 2010. The next day, Toyota widened the recall to include 1.8 million vehicles in Europe and 75,000 in China, the worldwide total number of cars recalled by Toyota stood at 9 million. Sales of multiple recalled models were suspended for several weeks as a result of the accelerator pedal recall, with the vehicles awaiting replacement parts. As of January 2010, 21 deaths were alleged due the pedal problem since 2000, but following the January 28 recall, additional NHTSA complaints brought the alleged total to 37. The number of alleged victims and reported problems sharply increased following the recall announcements, which were heavily covered by U.S. media. Various parties attributed sudden unintended acceleration reports to mechanical, electric, and driver error causes. Some US owners that had their recalled vehicles repaired still reported accelerator pedal issues, leading to investigations and the finding of improper repairs. The recalls further led to additional NHTSA and Toyota investigations, along with multiple lawsuits. Drivers have reported vehicle surges and unintended acceleration under the following conditions: The vehicle was at idle The vehicle was in reverse at low speed The operators foot was on the brake The vehicle was travelling at a constant highway speed The vehicle contained no all-weather accessory floor mats The accelerator pedal was not sticking.

The lawsuit claims that Toyota ignored the unintended acceleration problems over the past decade and did not install an override system which could have prevented accidents until the company had no choice but to confront the issue after a wave of reports of unintended acceleration crashes and deaths. The biggest recall in 2005 was in Japan, also by Toyota, when nearly 1.3 million Corolla cars were recalled for a faulty headlight switch and a host of other problems, according to the Japanese transport ministry.

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FIGURE 5 GOOGLE

Toyota, since then has been struggling to regain its once solid reputation among buyers for producing reliable vehicles. The biggest damage to Toyotas image has been in the U.S. where its response was seen as dallying. The ballooning number of quality problems that add another dent to its tarnished reputation especially in the crucial U.S. market, along with the other markets in which the company operates globally.

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Case study 2: The Space shuttle Challenger Accident

The explosion of the space shuttle Challenger is perhaps the most widely-written about case in engineering ethics because of the extensive media coverage at the time of the accident and also because of the many available government reports and transcripts of congressional hearings regarding the explosion. The case illustrates many important ethical issues that engineers face: What is the proper role of the engineer when safety issues are a concern? Who should have the ultimate decision-making authority to order a launch? Should the ordering of a launch be engineering or a managerial decision? This case has already been presented briefly, and we will now take a more in-depth look.

FIGURE 6 GOOGLE IMAGE

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RESEARCH BACKGROUND: The space shuttle was designed to be a reusable launch vehicle. The vehicle consists of an orbiter, which looks much like a medium-sized airliner (minus the engines!), two solid-propellant boosters, and a single liquid-propellant booster. At takeoff, all of the boosters are ignited and lift the orbiter out of the earths atmosphere. The solid rocket boosters are only used early in the flight and are jettisoned soon after takeoff, parachute back to earth, and are recovered from the ocean. They are subsequently repacked with fuel and are reused. The liquid-propellant booster is used to finish lifting the shuttle into orbit, at which point the booster is jettisoned and burns up during re-entry. The liquid booster is the only part of the shuttle vehicle that is not reusable. After completion of the mission, the orbiter uses its limited thrust capabilities to re-enter the atmosphere and glides to a landing. The accident on 28, 1986 was blamed on a failure of one of the solid rocket boosters. Solid rocket boosters have the advantage that they deliver far more thrust per pound of fuel than do their liquid-fuelled counterparts, but have the disadvantage that once the fuel is lit, there is no way to turn the booster off or even to control the amount of thrust produced. In contrast, a liquid-fuel rocket can be controlled by throttling the supply of fuel to the combustion chamber or can be shut off by topping the flow of fuel entirely. In 1974, the National Aeronautics and Space Administration (NASA) awarded the contract to design and build the solid rocket boosters for the shuttle to Morton Thiokol. The design that was submitted by Thiokol was a scaled-up version of the Titan missile, which had been used successfully for many years to launch satellites. This design was accepted by NASA in 1976. The solid rocket consists of several cylindrical pieces that are filled with solid propellant and stacked one on top of the other to form the completed booster. The assembly of the propellant-filled cylinders was performed at Thiokols plant in Utah. The cylinders were then shipped to the Kennedy Space Center in florida for assembly into a completed booster. A key aspect of the booster design is the joints where the individual cylinders come together, known as the field joints, illustrated schematically in Figure 2.2. These are tang and clevis joints, fastened with 177 clevis pins. The joints are sealed by two O-rings, a primary and a secondary. The O-rings

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FIGURE 7 GOOGLE IMAGE

are designed to prevent hot gases from the combustion of the solid propellant from escaping. The Orings are made from a type of synthetic rubber and so are not particularly heat resistant. To prevent the hot gases from damaging the O-rings, a heat-resistant putty is placed in the joint. The Titan booster had only one O-ring in the field joint. The second O-ring was added to the booster for the shuttle to provide an extra margin of safety since, unlike the Titan, this booster would be used for a manned space craft.

Early Problems with the Solid Rocket Boosters Problems with the field-joint design had been recognized long before the launch of the Challenger. When the rocket is ignited, the internal pressure causes the booster wall to expand outward, putting pressure on the field joint. This pressure causes the joint to open slightly, a process called joint rotation, illustrated in Figure 2.3. The joint was designed so that the internal pressure pushes on the putty, displacing the primary O-ring into this gap, helping to seal it. During testing of the boosters in 1977, Thiokol became aware that this joint-rotation problem was more severe than on the Titan and discussed it with NASA. Design changes were made, including an increase in the thickness of the O-ring, to try to control this problem. Further testing revealed problems with the secondary seal, and more changes were initiated to correct that problem. In November of 1981, after the second shuttle flight, a post launch examination of the booster field joints indicated that the O-rings were being eroded by hot gases during the launch. Although there was no failure of the joint, there was some concern about this situation, and Thiokol looked into the use of different types of putty and alternative methods for applying it to solve the problem. Despite these efforts, approximately half of the shuttle flights before the Challenger accident had experienced some degree of O-ring erosion. Of course, this type of testing and redesign is not unusual in engineering. Seldom do things work correctly the first time, and modifications to the original design are often required. It should be pointed out that erosion of the O-rings is not necessarily a bad thing. Since the solid rocket boosters are only used for the first few minutes of the flight, it might be perfectly acceptable to design a joint in which O-rings erode in a controlled manner. As long as the O-rings dont completely burn through before the solid boosters run out of fuel and are jettisoned, this design should be fine. However, this was not the way the space shuttle was designed, and O-ring erosion was one of the problems that the Thiokol engineers were addressing.

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The first documented joint failure came after the launch on January 24, 1985, which occurred during very cold weather. The post flight examination of the boosters revealed black soot and grease on the outside of the booster, which indicated that hot gases from the booster had blown by the O-ring seals. This observation gave rise to concern about the resiliency of the O-ring materials at reduced temperatures. Thiokol performed tests of the ability of the O-rings to compress to fill the joints and found that they were inadequate. In July of 1985, Thiokol engineers redesigned the field joints without O-rings. Instead, they used steel billets, which should have been better able to withstand the hot gases. Unfortunately, the new design was not ready in time for the Challenger flight in early 1986. [Elliot, 1991] The Launch Contrary to the weather predictions, the overnight temperature was 8F, colder than the shuttle had ever experienced before. In fact, there was a significant accumulation of ice on the launch pad from safety showers and fire hoses that had been left on to prevent the pipes from freezing. It has been estimated that the aft
FIGURE 8 GOOGLE IMAGE

field joint of the right-hand booster was at 28F.

NASA routinely documents as many aspects of launches as possible. One part of this monitoring is the extensive use of cameras focused on critical areas of the launch vehicle. One of these cameras, looking at the right booster, recorded puffs of smoke coming from the aft field joint immediately after the boosters were ignited. This smoke is thought to have been caused by the steel cylinder of this segment of the booster expanding outward and causing the field joint to rotate. But, due to the extremely cold temperature, the O-ring didnt seat properly. The heat-resistant putty was also so cold that it didnt protect the O-rings, and hot gases burned past both O-rings. It was later determined that this blow-by occurred over 70 of arc around the O-rings. Very quickly, the field joint was sealed again by products of the solid rocket-propellant combustion, which formed a glassy oxide on the joint. This oxide formation might have averted the disaster had it not been for a very strong wind shear that the shuttle encountered almost one minute into the flight. The oxides that were temporarily sealing the field joint were shattered by the stresses caused by the wind shear. The joint was now opened again, and hot gases escaped from the solid booster. Since

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the booster was attached to the large liquid-fuel booster, the flames from the solid fuel booster blow-by quickly burned through the external tank. The liquid propellant was ignited and the shuttle exploded.

The Aftermath As a result of the explosion, the shuttle program was grounded as a thorough review of shuttle safety was conducted. Thiokol formed a failure-investigation team on January 31, 1986 which included Roger Boisjoly. There were also many investigations into the cause of the accident, both by the contractors involved (including Thiokol) and by various government bodies. As part of the governmental investigation, President Reagan appointed a "blue-ribbon" commission, known as the Rogers commission, after its chair. The commission consisted of distinguished scientists and engineers who were asked to look into the cause of the accident and to recommend changes in the shuttle program. One of the commission members was Richard Feynman, a Nobel Prize winner in physics, who ably demonstrated to the country what had gone wrong. In a demonstration that was repeatedly shown on national news programs, he demonstrated the problem with the O-rings by taking a sample of the Oring material and bending it. The flexibility of the material at room temperature was evident. He then immersed it in ice water. When Feynman again bent the O-ring, it was very clear that the resiliency of the material was severely reduced, a very clear demonstration of what happened to the O-rings on the cold launch date in Florida. As part of the commission hearings, Boisjoly and other Thiokol engineers were asked to testify. Boisjoly handed over to the commission copies of internal Thiokol memos and reports detailing the design process and the problems that had already been encountered. Naturally, Thiokol was trying to put the best possible spin on the situation, and Boisjolys actions hurt this effort. According to Boisjoly, after this action he was isolated within the company, his responsibilities for the redesign of the joint was taken away, and he was subtly harassed by Thiokol management [Boisjoly, 1991, and Boisjoly, Curtis, and Mellicam, 1989]. Eventually, the atmosphere became intolerable for Boisjoly, and he took extended sick leave from his position at Thiokol. The joint was redesigned, and the shuttle has since flown numerous successful missions. However, the ambitious launch schedule originally intended by NASA has never been met.

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Case study 3: Common Incident: Furniture

Furniture is everywhere. We have tables, chairs, sofas and coffee tables in our homes, as well as desks, office chairs and coat stands in our workplaces. Without realizing it we rely on furniture to, sometimes literally, support us. When it doesn't and we suffer personal injury as a result, we may be entitled to make product liability claims. It is amazing how, with only slightest manufacturing fault, something as seemingly innocuous as a bar stool can turn from a comfortable perch to a source of pain and suffering.

FIGURE 9 GOOGLE IMAGE

RESEARCH BACKGROUND:

Unfortunately, for one 66-year-old man from Barnet, Greater London, the reality of just how damaging such a defect can be hit home when, in July 2005, he was sitting at his newly installed home bar, enjoying a pint of homebrew, and his stool collapsed. He'd only had the stool for a few weeks, had paid more than 200 for its trademark design, and never imagined that it would cause him personal injury and give him grounds to make a product liability claim. The impact of the fall left the 66-year-old former surveyor with a fractured coccyx and severe bruising, for which he needed chiropractic treatment. This treatment, however, was not enough to cure the lasting pain and discomfort of his injury. Eventually, nine months later, a leading acupuncturist helped him fully recover from the injury. Fortunately, for the safety of the public at large, the stool was not in mass production but instead was only a limited edition design made by a small but prosperous designer. Three days after the accident, the retiree decided to contact the manufacturer of the stool to let them know of both the defect and his injury. Although the manufacturer at first expressed grudging sympathy for the man's injury, when the question of compensation arose, they became defensive and suggested the man's weight was to blame for the stool.

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With the assistance of an independent design expert he discovered that the limited edition stool had an inherent flaw which made it unable to safely support more than 15 stone in weight. In the words of the independent expert, "The manufacturer of this stool had sacrificed practical and safety aspects of design in the name of aesthetics. While it might look great in a showroom, in the home this stool is just an accident waiting to happen." In short, the manufacturer was found to have breached obligations owed to all consumers as outlined in the Consumer Protection Act of 1987. In the face of overwhelming evidence, the manufacturer's insurers decided against enduring lengthy and costly litigation, so admitted liability for the product liability claim and paid the former surveyor the sum of 5,200 in personal injury
FIGURE 10 GOOGLE IMAGE

compensation.

Case study 4: Common Incident: Food Products

In January 2004 a young man wanted to make a product liability claim after he gained two broken teeth from a contaminated packet of nuts. The twenty-two-year-old was on his way to the cinema to meet his girlfriend when he stopped at his local newsagents for a packet of cashew nuts for them to share while watching the film. He opened the packet as he was feeling puckish and had a nasty surprise when he bit into something particularly hard. He felt a sharp pain and shuddered all over. When he spat the contents of his mouth into his hand, pieces of broken teeth and stone were revealed. After inserting a finger into his mouth to feel the area where the pain was coming from he felt that some teeth were jagged and broken. He walked a little further to the cinema, by which time some of the shock had diminished and he was in even more pain, explained to his
FIGURE 11 GOOGLE IMAGE

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girlfriend what had happened and asked her to take him to the dental department. A dentist examined him and told him that as a result of biting into the stone which was in his packet of nuts he had two broken molars, one at the top and one at the bottom. He also explained that the pain that he was experiencing was emanating from damage to his gum at the back of his mouth and an exposed nerve that needed immediate dental care. The dentist cleaned up the mouth, treated the injuries as best he could, temporarily fixed the broken teeth and instructed the young man to make an emergency appointment to see his own dentist for further work to be carried out. After seeing his own dentist and receiving the hefty bill for the dental work he decided that he wanted to make a product liability claim. Within a few months he received a satisfactory offer of $3,800 in compensation from the snack manufacturer to cover pain and suffering, lost earnings and the dental work that he had undergone. He was not charged a single penny for any costs or fees that accumulated from his case and he got to keep 100% of compensation that he was awarded.

FIGURE 13 GOOGLE IMAGE

FIGURE 12 GOOGLE IMAGE

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Conclusion
As conclusion, in everyday life, we were facing many problems due to human error. We just cannot simply blame the engineer or anyone involve 100%. There is sometimes when consumers or buyers just lack of knowledge to identify the defective products or rather they simply bought things as their pleased. And major problem came in as our statistics shows that almost 75% of people do not report about the defects. If they would encourage everyone to do the report if any, there will be less chances of product defects in market. Thus as focusing on an engineer, there are several duties that shall be fulfilled. The first duty is to hold paramount safety, health and welfare of the public. Besides that, they have to perform services only in areas of their competence and issue a public statement only in an objective and truthful manner. The most important is they have to avoid deceptive acts and conduct themselves honorably, responsibly, ethically and lawfully to enhance the honour reputation and usefulness of the profession. Therefore, it is better to just stop producing defected products or at least improve in the skills and ability of good quality product-making. Thus, engineers should be responsible for the defect that happened on their product to ensure the safety of all consumers and buyers around the world. We can also relate this project report as the saying said that; preventing is better than cure.

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References
While conducting this portfolio, we have done some research from the internet. Here are the lists of websites that we have surfed to gain the information:

http://www.ibe.org.uk/userfiles/op_trustcasestudies.pdf http://www.nspe.org/Ethics/CodeofEthics/index.html http://www.rcs.k12.va.us/engineer/Unittwo.pdf http://www.forthepeople.com/parties-responsible-for-a-defective-product--1-1588.html http://www.los-angeles-injury-lawyer-blog.com/2009/09/ classes.soe.ucsc.edu/.../Engineering jee.org/1996/April/101. www.springer.com/social+sciences/applied+ethics/journal/11948 www.nae.edu/Publications/Bridge/EngineeringEthics7377.aspx

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Appendix

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