Dawgs for Dummies

The Bu$iness of the Dawgs

1he unlverslLy of Ceorgla ls Lhe largesL employer ln ALhens, and Lhe unlverslLy of Ceorgla ALhleuc
Assoclauon ls among Lhe clLy's blggesL lndusLrles. valued by lorbes aL 99 mllllon dollars ln 2012, ranklng
h nauonally and second ln Lhe S.L.C. lL's 73 mllllon dollars ln lCC18ALL revenue places Lhem h
nauonally and Lhlrd ln S.L.C.

!"#$%&' )##*+',, &- ' +&% +.-&/"-- *0'*1- %##2 3#$ 4#.$ +.-&/"--5

1he ALhens Chamber of Commerce esumaLed Lhe local economlc lmpacL of 2.93 mllllon dollars per home
game ln 2011. 1haL's 17.7 mllllon dollars owlng Lhru ALhens durlng a perlod of slx home games.
6#.$7"8 9.-&/"--#3:#,,"%"6;#$*-57#<

Cur sLauon's are where people Lune Lo hear Lhe games and Lalk abouL Lhe games all week long.

We're noL selllng Ceorgla looLball...We're selllng an audlence, and dellverlng Lhe consumer Lo adverusers.
An audlence LhaL spends money.
Coach 8lchL
8eporL x x x x x
8ulldog lrlday
nlghL x x x
Ceorgla
looLball x x x
llre up
Lhe uawgs x
Crank up
Lhe uawgs x
8ulldog
8runch x x
8ulldog
PoLllne x x x
Men's Poops/
Lady uawgs x x
Which station/program?

Season Schedule

8owl Came - 18A
The M.V.P.

Cur MosL valuable ackage, connecung you wlLh 8ulldog fans across norLh Ceorgla. Ceorgla looLball ls blg buslness,
LhaL's good for your buslness. 1hls ls where fans Lune Lo hear Lhe game, and Lalk abouL lL all week long. Ceorgla SporLs
Sponsorshlps oer you a unlque chance Lo reach a broad, passlonaLe audlence. ?ou'll see beuer consumer engagemenL
and response Lhru Lhe percepuon LhaL your buslness supporLs Lhe 8ulldogs, Lhus, creaung more brand appeal wlLh your
LargeL consumer.

WnCC sponsorshlp lncludes regular and posL season games:
2 (:30) ln 8ulldog lrlday nlghL show 6pm Lo 8pm
3 (:30) ln Ceorgla looLball gameday broadcasL
(broadcasL lncludes pregame, 8 and posL game)
2 (:30) ln 8ulldog 8runch
1 (:30) ln 8ulldog PoLllne

=,.->
8ank of 300 commerclals Lo use durlng Lhe season Lo run as follows:
100 (:30) 6am Lo 7pm Monday Lhrough lrlday
100 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
100 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday

neL lnvesLmenL per monLh: $3200 AugusL Lhrough uecember

Approved 8y: uaLe:
*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
The M.V.P.

Cur MosL valuable ackage, connecung you wlLh 8ulldog fans across norLh Ceorgla. Ceorgla looLball ls blg buslness,
LhaL's good for your buslness. 1hls ls where fans Lune Lo hear Lhe game, and Lalk abouL lL all week long. Ceorgla SporLs
Sponsorshlps oer you a unlque chance Lo reach a broad, passlonaLe audlence. ?ou'll see beuer consumer engagemenL
and response Lhru Lhe percepuon LhaL your buslness supporLs Lhe 8ulldogs, Lhus, creaung more brand appeal wlLh your
LargeL consumer.

CPuCk sponsorshlp lncludes regular and posL season games:
2 (:30) ln 8ulldog lrlday nlghL show 6pm Lo 8pm
3 (:30) ln Ceorgla looLball gameday broadcasL
(broadcasL lncludes pregame, 8 and posL game)
2 (:30) ln 8ulldog 8runch
1 (:30) ln 8ulldog PoLllne

=,.->
8ank of 300 commerclals Lo use durlng Lhe season Lo run as follows:
100 (:30) 6am Lo 7pm Monday Lhrough lrlday
100 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
100 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday

neL lnvesLmenL per monLh: $960 AugusL Lhrough uecember

Approved 8y: uaLe:
*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
The M.V.P.

Cur MosL valuable ackage, connecung you wlLh 8ulldog fans across norLh Ceorgla. Ceorgla looLball ls blg buslness,
LhaL's good for your buslness. 1hls ls where fans Lune Lo hear Lhe game, and Lalk abouL lL all week long. Ceorgla SporLs
Sponsorshlps oer you a unlque chance Lo reach a broad, passlonaLe audlence. ?ou'll see beuer consumer engagemenL
and response Lhru Lhe percepuon LhaL your buslness supporLs Lhe 8ulldogs, Lhus, creaung more brand appeal wlLh your
LargeL consumer.

1he 8ef sponsorshlp lncludes regular and posL season games:
3 (:30) ln 8ulldog lrlday nlghL show 6pm Lo 8pm
3 (:30) ln Ceorgla looLball gameday broadcasL
(broadcasL lncludes pregame, 8 and posL game)
2 (:30) ln 8ulldog PoLllne

=,.->
8ank of 300 commerclals Lo use durlng Lhe season Lo run as follows:
100 (:30) 6am Lo 7pm Monday Lhrough lrlday
100 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
100 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday

neL lnvesLmenL per monLh: $860 AugusL Lhrough uecember


Approved 8y: uaLe:
*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
The All-Star

Ceorgla looLball ls blg buslness, LhaL's good for your buslness. 1hls ls where fans Lune Lo hear Lhe game, and Lalk abouL lL
all week long. Ceorgla SporLs Sponsorshlps oer you a unlque chance Lo reach a broad, passlonaLe audlence. ?ou'll see
beuer consumer engagemenL and response Lhru Lhe percepuon LhaL your buslness supporLs Lhe 8ulldogs, Lhus, creaung
more brand appeal wlLh your LargeL consumer.

WnCC sponsorshlp lncludes regular and posL season games:
1 (:30) ln 8ulldog lrlday nlghL show 6pm Lo 8pm
2 (:30) ln Ceorgla looLball gameday broadcasL
(broadcasL lncludes pregame, 8 and posL game)
1 (:30) ln 8ulldog 8runch
1 (:30) ln 8ulldog PoLllne

=,.->
8ank of 130 commerclals Lo use durlng Lhe season Lo run as follows:
73 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
73 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday

neL lnvesLmenL per monLh: $1810 AugusL Lhrough uecember


Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
The All-Star

Ceorgla looLball ls blg buslness, LhaL's good for your buslness. 1hls ls where fans Lune Lo hear Lhe game, and Lalk abouL lL
all week long. Ceorgla SporLs Sponsorshlps oer you a unlque chance Lo reach a broad, passlonaLe audlence. ?ou'll see
beuer consumer engagemenL and response Lhru Lhe percepuon LhaL your buslness supporLs Lhe 8ulldogs, Lhus, creaung
more brand appeal wlLh your LargeL consumer.

Chuck sponsorshlp lncludes regular and posL season games:
1 (:30) ln 8ulldog lrlday nlghL show 6pm Lo 8pm
2 (:30) ln Ceorgla looLball gameday broadcasL
(broadcasL lncludes pregame, 8 and posL game)
1 (:30) ln 8ulldog 8runch
1 (:30) ln 8ulldog PoLllne

=,.->
8ank of 180 commerclals Lo use durlng Lhe season Lo run as follows:
90 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
90 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday

neL lnvesLmenL per monLh: $683 AugusL Lhrough uecember


Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
The All-Star

Ceorgla looLball ls blg buslness, LhaL's good for your buslness. 1hls ls where fans Lune Lo hear Lhe game, and Lalk abouL lL
all week long. Ceorgla SporLs Sponsorshlps oer you a unlque chance Lo reach a broad, passlonaLe audlence. ?ou'll see
beuer consumer engagemenL and response Lhru Lhe percepuon LhaL your buslness supporLs Lhe 8ulldogs, Lhus, creaung
more brand appeal wlLh your LargeL consumer.

1he 8ef sponsorshlp lncludes regular and posL season games:
2 (:30) ln 8ulldog lrlday nlghL show 6pm Lo 8pm
2 (:30) ln Ceorgla looLball gameday broadcasL
(broadcasL lncludes pregame, 8 and posL game)
1 (:30) ln 8ulldog PoLllne

=,.->
8ank of 130 commerclals Lo use durlng Lhe season Lo run as follows:
73 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
73 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday

neL lnvesLmenL per monLh: $673 AugusL Lhrough uecember



Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
Crank up the Crowd 1

ower 100.1 brlngs Lhe nolse on game day! 1hls ls where ALhens Lunes ln Lo Lune ouL Lhose borlng pregame Lalk shows.
1he only ranklngs we know are Lhe laLesL hlLs, and we're Cranklng up Lhe Crowd ln 8ulldog nauon. When Lhe game ends,
Lhe parLy sLarLs agaln wlLh Lhe Crank up Lhe Crowd posL game, where we Lurn game day, lnLo a wlld game nlghL.

Sponsorshlp lncludes:
2 (:30) commerclals durlng Lhe pregame show
2 (:30) commerclals durlng Lhe posLgame show

=,.->
8ank of 300 commerclals Lo use durlng Lhe season Lo run as follows:
100 (:30) 6am Lo 7pm Monday Lhrough lrlday
100 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
100 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday

neL lnvesLmenL per monLh: $623 AugusL Lhrough uecember


Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls.
ConLracL ls for Lhe enure season and ls non-cancellable.
Crank up the Crowd 2

ower 100.1 brlngs Lhe nolse on game day! 1hls ls where ALhens Lunes ln Lo Lune ouL Lhose borlng pregame Lalk shows.
1he only ranklngs we know are Lhe laLesL hlLs, and we're Cranklng up Lhe Crowd ln 8ulldog nauon. When Lhe game ends,
Lhe parLy sLarLs agaln wlLh Lhe Crank up Lhe Crowd posL game, where we Lurn game day, lnLo a wlld game nlghL.

Sponsorshlp lncludes:
2 (:30) commerclals durlng Lhe pregame show
2 (:30) commerclals durlng Lhe posLgame show

=,.->
8ank of 240 commerclals Lo use durlng Lhe season Lo run as follows:
120 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
120 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday


neL lnvesLmenL per monLh: $330 AugusL Lhrough uecember


Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls.
ConLracL ls for Lhe enure season and ls non-cancellable.
Fire up the Dawgs 2

When Lhe uawgs are ln Lown, uawg fans know where Lo Lune Lo geL lnLo Lhe game day splrlL. 1he llre up Lhe uawgs pre-
game show! 1hls ls for fans ured of Lhe normal pregame babble. Aer Lhe game, we keep Lhe game day splrlL hlgh, wlLh
Lhe llre up Lhe uawgs posL game show.

Sponsorshlp lncludes:
2 (:30) commerclals durlng Lhe pregame show
2 (:30) commerclals durlng Lhe posLgame show

=,.->
8ank of 240 commerclals Lo use durlng Lhe season Lo run as follows:
120 (:30) 6am Lo mldnlghL Monday Lhrough lrlday
120 (:30) mldnlghL Lo mldnlghL Monday Lhrough lrlday



neL lnvesLmenL per monLh: $793 AugusL Lhrough uecember



Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
The Playbook

Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
The Playbook

Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
The Playbook

Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls. ConLracL ls for Lhe enure season and ls non-cancellable.
Season Ticket

Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls.
ConLracL ls for Lhe enure season and ls non-cancellable.
Season Ticket

Approved 8y: uaLe:

*All sponsorshlps are non-excluslve and are sold on a rsL come, rsL served basls.
ConLracL ls for Lhe enure season and ls non-cancellable.