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  • IDFC IN OUR HANDS ‘13 ENGAGE4MORE CONFIDENTIAL

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    Sayan Ganguly
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    This document outlines the phases and activities for IDFC's 2013 "Engage4more" youth campaign on environmental issues called "IN OUR HANDS '13". The campaign includes on-ground promotion and events in 15 cities as well as an online competition. It describes the pre-event promotion, city-level activities like street plays and workshops, and culminates in a grand finale event featuring competitions, performances, and discussions to promote environmental awareness.

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    IDFC Competition Presentation

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    IDFC Presentation

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    This document outlines the phases and activities for IDFC's 2013 "Engage4more" youth campaign on environmental issues called "IN OUR HANDS '13". The campaign includes on-ground promotion and events in 15 cities as well as an online competition. It describes the pre-event promotion, city-level activities like street plays and workshops, and culminates in a grand finale event featuring competitions, performances, and discussions to promote environmental awareness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views39 pages

    IDFC IN OUR HANDS ‘13 ENGAGE4MORE CONFIDENTIAL

    Uploaded by

    Sayan Ganguly
    This document outlines the phases and activities for IDFC's 2013 "Engage4more" youth campaign on environmental issues called "IN OUR HANDS '13". The campaign includes on-ground promotion and events in 15 cities as well as an online competition. It describes the pre-event promotion, city-level activities like street plays and workshops, and culminates in a grand finale event featuring competitions, performances, and discussions to promote environmental awareness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 39

    IDFC

    INOURHANDS13

    engage4moreconfidential

    Introduction
    Youthorientedcampaignonsocialcauses 2013agenda Environment 15citygroundactivities PANIndiaonlinecompetitiononessay, photographyshortfilm&blogging

    Projectphases

    Preevent promotion

    Cityevent activities

    Grand Finale

    Postevent buzz

    OnGroundPromotion

    Ongroundpromotion(atcolleges)
    Reachingcollegemanagements/studentclubs, /studentcoordinatorsetc. StreetPlay GreenRangersPUCCamp GraffitiWall Collaterals
    Invitingentries Participationposter wishinggoodluck Winnersposter congratulating

    PromotionI StreetPlay(5nos ineachcity)

    StreetplayduringtheIOHGreenRangersCamp
    Hostcolleges dramaclub perform

    Usesignagesto drivehomethe environmental message

    PromotionII Greenrangers PUCCamp(atthecityfinaleevent)

    GreenRangersPUCCamp

    engage4moreconfidential

    Whytargetthebikers?

    Popular Outgoing Influencers

    Whyaparkinglotactivity?

    Popularhangoutspot Highvisibility Viewedasafunarea

    engage4moreconfidential

    Whatandhow?

    Stallsetup

    MC+PUCvan present

    Studentsvehicles checked

    "GreenRangers" Stickersawardedto everyone

    Mostefficient vehiclegets customised"Green Ranger"helmet

    Photoboothwith directFacebook upload

    engage4moreconfidential

    Giveaways
    Bike/CarStickersgiventoeveryparticipant

    GreenRangersHelmetgiventomostefficient bikeowner

    CityFinaleEvents

    CityFinaleEventflow
    Area Time 10:00am 1:00pm 1:00pm 2:00pm 2:00pm 5:00pm Throughouttheday Quizelims Artcontest Debateelims Room1 Room2 Auditorium

    Lunchbreak QuizandDebate Finals


    Graffitiwall+BottledArtDisplay+CarbonFootprintAwarenessDrive

    engage4moreconfidential

    EventActivities
    Quiz Debate Greenovation(GreenIdeasCompetition) Graffitiwall(Nocompetition)

    Greenovation greenideas competition

    Greenovation

    Greenovation
    What:CreativemessagingaroundEnvironment Conservation How:Paintinging/Typography Means:Studentsgivenachart paper/stationerytodisplaytheirideas Exhibition: createdoutofthesame Eminentpanel: pickswinner(s)

    GrandFinale

    NationalFinaleEventflow
    Area Time 8:00am 9:00am 10:00am 1:00pm 1:00pm 2:00pm 2:00pm 5:00pm 6:30pm 9:00pm Throughouttheday Quizelims The GreenRide(Preassignedroute) Artcontest Debateelims Room1 Room2 Auditorium

    Lunchbreak QuizandDebate Finals The GreenStage


    Graffitiwall+BottledArtDisplay+CarbonFootprintAwarenessDrive
    engage4moreconfidential

    Overview
    Cyclothon GraffitiWall RecycleArtDisplay CarbonAwarenessCamp Elims ofQuizandDebate FinalsofQuizandElims IOHStage PrizestoWinners NGOConnect

    engage4moreconfidential

    RecycledBottleArtDisplay
    Arrayofenvironment relatedinstallations ondisplay

    23

    RecycledBottleArtDisplay

    24

    IOHCyclothon TheGreenRide

    25

    TheIOHGreenRide

    Collegestudentsinfinalecityinvitedthroughonline/onground promotions;rideonthemorningoftheevent Routeassignedinthatcity. TshirtswithIOHbrandinggiventoparticipants EventcreatedonFacebook/photosuploaded,peopletagged


    26

    GraffitiWall

    27

    GraffitiWall

    Therecycledartcollectedfrom15differentcitiesisshowcasedinabig GraffitiwallontheGrandFinale ItwouldbeplacedattheEntranceofthevenuesoastogivefullvisual appealtothestudentsarrivingatthevenue.


    28

    Carbonfootprintawarenessdrive

    CarbonFootprintAwarenessDrive

    CarbonFootprintAwarenessDrive
    Whatisit? Whyisitimportanttoknowaboutit? Howcanyoucalculateyourcarbonfootprint? Howcanyoutrackandreduceit?

    CarbonFootprintAwarenessDrive
    StallwithMC/NGOrepresentative Trivia+Knowledgedishedout Interactivesessions Studentsshare+calculatetheircarbon footprint Pledgetoreducetheircarbonfootprint

    TheIOHGreenStage

    33

    IOHAcoustica TheGreenStage

    Solarenergypoweredconcertonfinaleday Fullyacousticsetting Famousbandtoperform Pledgingboothstationed,bandencouragespeopletosignupafterevery song


    34

    PRIZES

    Prizes(optional)
    Finale
    Debate/MUNwinner:CashPriceINR50,000 DebateRunnerup:CashPriceINR25,000 QuizWinner:CashPriceINR50,000 QuizRunnerup:CashPriceINR25,000

    City
    Debate/MUNwinner:CashPriceINR20,000 DebateRunnerup:CashPriceINR10,000 QuizWinner:CashPriceINR20,000 QuizRunnerup:CashPriceINR10,000

    GoodiestoallthefinalistsateachcityandNationalFinals

    NGO

    NGOconnect
    IdentifyNGOstopartner InvolvingNGOswithwhomIDFChastieups NGOsrole
    Volunteeringopportunities

    FEEDBACK

    engage4moreconfidential

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