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Visual Rhetoric
Todays Objectives
To be able to: Understand and explain the terms new media and visual rhetoric. Conduct a rhetorical analysis of a digital interface.
New Media
Includes science, humanities, computing, and visual arts, specifically, in relation to digital text.
New(s) Media
New Media
Advantages
Immediacy Accessibility
Disadvantages
Immediacy Limited Perceptual Span
Networking
Interactivity
Split-attention
Encourages task-switching
iPad
iMac
Pocket Reader
Now, they are ubiquitous, functional, and they have connotations of technology, identity, and identification
(Morrison & Arnall, 2011, p.229).
TheFacebook, 2005.
Facebook, 2014.
Multi-directionality
Modes of Interactivity* Manipulability Presence
* Carnegie, 2009
Multi-directionality
Hyperlinks to outside content.
The role of the network user: sender, receiver, both
Low
High
Manipulability
Digitization of objects such as sounds, text, animation, video, and photos into units of data. Customization.
Moodle
BlackBoard
WordPress
Low
High
Presence
Users perceptions of immediacy, movements, and connection to others.
Web-enhanced, telepresence
Face-to-Face
Low
High
Answer Poll Question #3: In which mode of interactivity is Facebooks interface the strongest?
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Name a way in which online technologies have influenced or persuaded a decision. How has social media turned everyone into a producer as well as a consumer of new media? Is the medium truly as valuable as the message itself?
*Please utilize language from todays presentation.
References
Carnegie, T. (2009). Interface as exordium: The rhetoric of interactivity. Computers and Composition, 26, 164-173. doi: 10.1016/j.compcom.2009.05.005 Facebook. (2014). Retrieved from http://www.facebook.com
Handa, C. (2004). Visual rhetoric in a digital world: A critical sourcebook. Boston, MA: Bedford/St. Martins.
Morrison, A. Arnall, T. (2011). Visualizations of digital interaction in daily life. Computers and Composition, 28(3), 224-234.
Contact Information
Alan Reid areid@coastal.edu alanreidphd.wordpress.com