DIGITAL LITERACY

(Second half)

Lecturer/instructor: Narintorn Chimsuntorn

Main topics: - Concepts of Digital Literacy
- Effects of The Digital Media
- E-Safety
- Issues and Case Studies
- Digital Media Legislation
Methods of teaching & learning :
- Lecturing
- Class discussions
- Students’ presentations
Evaluation : - Class attendance 10
- Presentation 10
- Class participation 5
- Written examination 25
Total scores 50

(Reservations and prior agreements)

 I. CONCEPTS OF DIGITAL LITERACY

 What does LITERACY mean ?

 What is COMMUNICATION ?
“The process of creating shared meaning”

S M C R

R C M S
 Code encode decode

Message = coded meaning

 What does LITERACY mean ?

Lettera(e) [L.] letter, alphabet, book

- Literacy - Literate - Literacy rate

 Pre-literate era
 Literate era
  The printing press (Johannes Gutenberg)

 Mass communication era

(Traditional) Literacy Media Literacy

Ability to read &

write
Ability to analyze &
synthesize
 Digital era
(Traditional) Literacy Media Literacy Digital Literacy
NEW LITERACIES??
Prelude:

What media do you spend most your time with?

What effect do these or does any of these
have on you?
“Technological determinism”?
 Digital literacy

Literacy letter, literature,

literate Traditional literacy

Media + Literacy Media literacy

Digital + Literacy Digital literacy

Media literacy = การรู้ เทา่ ทันส่อื (?)

Digital literacy = การรู้ เทา่ ทันดิจิทัล (?)
Media literacy : the ability to effectively and efficiently apprehend and
utilize media

: the ability to effectively and efficiently apprehend and

Digital literacy utilize digital technology
Why is it important?
To answer is to ask: why do we use the media?
 To be informed
 To be entertained
Why is it important?
To answer is to ask: why do we use the media?
 To be informed
 To be entertained
 To be educated
Plus to consider that the media as the cultural forum where
reality (meanings) is created, maintained, and changed.
Media responsibility

contents Audience Media literacy

Hierarchy of media literacy

 Factual Foundation.

 Media Dynamics.

 Media Effects.

 Media Issues.
 It requires critical Content
thinking skills, an providers
awareness of the
necessary standards of
behaviour expected in
online environments, contents
and an understanding
of the shared social
issues created by digital
technologies. WE
Or: digital literacy = digital tool as
knowledge + critical thinking + producer Digital literacy
social engagement. and
audience
Properties of digital media
(the
internet)
  Convergence(Multi media)
 Virtuosity (Virtual reality)
 Interactivity
 Linkage

The Internet

Mass communication Interpersonal/group communication

Public domain (sphere) Private domain (sphere)

Advantages

 Democratization of the information process

 People empowerment (class, gender, etc.)

Disadvantages

 Problem of control
 Problem of professionalism (gossiping; fake
news; cyber-bullying)
Advantages

 Democratization of the information process

 People empowerment (class, gender, etc.)

Disadvantages

 Problem of control
 Problem of professionalism (gossiping; fake news;
cyber-bullying)
 Problem of identity
Some issues for critical thinking

o hate speech & blasphemy

o Privacy intrusion

o Plagiarism

o Stealth advertising and PR

o Sexy pics & Homemade clips

แหล่งที่ มา: PPTVHD 36
แหล่งที่ มา: PPTVHD 36
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