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vard Busines
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usiness Revie
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cussion of cu
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on, October 2
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Chaos of Dis
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Multinationa
: 285293.
by Distanc
used to com
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pecifically,
sures of dis
numerous a
al for distan
an refraini
do formally
(as describe
n I. Siegel,
ess, 2011):59
of this mate
of Global Ex
addressed at s
Global Strate
mawat, World
ew Press, 201
mawat.com.
in which CAG
see the discu
ltural distanc
Amir Lich
DI: A New
2008.
ansion and
paper, Rutger
of indexicality
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Approach,
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edefining Glo
nkaj Ghemaw
Harvard Busin
greater length
Business Scho
l Prosperity a
llection of ma
es can encoura
rage in section
t affects forei
alom Schwar
working pap
atterns of U
y, 2005.
er social scien
rsity of Chica
ng Outcomes
arket, Strateg
9
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